Marketing

Les cours Marketing enseignent des stratégies pour influencer le comportement des consommateurs tout au long du cycle de vie d'un client. Apprenez des bases telles que la création d'une stratégie de marketing, le développement d'une marque, la publicité et l'allocation budgétaire, et exploitez les médias numériques et sociaux pour atteindre vos objectifs commerciaux.

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Graphic Design

Graphic Design

California Institute of the Arts
Spécialisation
Noté 4.7 sur cinq étoiles.
Marketing numérique

Marketing numérique

University of Illinois at Urbana-Champaign
Spécialisation
Noté 4.5 sur cinq étoiles.
Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

University of California, Davis
Spécialisation
Noté 4.7 sur cinq étoiles.
Social Media Marketing

Social Media Marketing

Northwestern University
Spécialisation
Noté 4.7 sur cinq étoiles.
Marketing Mix Implementation

Marketing Mix Implementation

IE Business School
Spécialisation
Noté 4.6 sur cinq étoiles.
Marketing Strategy

Marketing Strategy

IE Business School
Spécialisation
Noté 4.5 sur cinq étoiles.
Digital Advertising Strategy

Digital Advertising Strategy

University of Colorado Boulder
Spécialisation
Noté 4.5 sur cinq étoiles.
Branding: The Creative Journey

Branding: The Creative Journey

IE Business School
Spécialisation
Noté 4.5 sur cinq étoiles.
Pricing Strategy Optimization

Pricing Strategy Optimization

University of Virginia
Spécialisation
Noté 4.8 sur cinq étoiles.
Content Strategy for Professionals

Content Strategy for Professionals

Northwestern University
Spécialisation
Noté 4.6 sur cinq étoiles.
Основы Digital Маркетинга

Основы Digital Маркетинга

National Research University Higher School of Economics
Spécialisation
Noté 4.6 sur cinq étoiles.
Market Research

Market Research

University of California, Davis
Spécialisation
Noté 4.5 sur cinq étoiles.
Marketing Digital

Marketing Digital

Universidad Austral
Spécialisation
Noté 4.7 sur cinq étoiles.
Marketing con Redes Sociales

Marketing con Redes Sociales

Tecnológico de Monterrey
Spécialisation
Noté 4.5 sur cinq étoiles.
International Marketing & Cross Industry Growth

International Marketing & Cross Industry Growth

Yonsei University
Spécialisation
Noté 4.7 sur cinq étoiles.
Recommender Systems

Recommender Systems

University of Minnesota
Spécialisation
Noté 4.3 sur cinq étoiles.

    Questions fréquentes sur Marketing

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.