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    299 résultats pour ''advertising'

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      Meta

      Meta Social Media Marketing

      Compétences que vous acquerrez : Advertising, Brand Management, Budget Management, Business Communication, Communication, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Digital Marketing, Entrepreneurship, Experiment, Finance, Influencing, Leadership and Management, Market (Economics), Market Research, Marketing, Mathematical Optimization, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Research and Design, Sales, Security Engineering, Security Strategy, Social Media, Social Media Marketing, Social Media Platforms, Software Engineering, Software Security, Software Testing, Strategy, Strategy and Operations, Visual Design, Writing

      4.8

      (11.3k avis)

      Beginner · Professional Certificate · 3-6 Months

    • Gratuit

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      Duke University

      Advertising and Society

      Compétences que vous acquerrez : Leadership and Management, Communication, Market Research, Strategy and Operations, History, Entrepreneurship, Marketing, Research and Design, Strategy, Advertising, Sales

      4.7

      (837 avis)

      Mixed · Course · 1-3 Months

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      Google

      Google Digital Marketing & E-commerce

      Compétences que vous acquerrez : Accounting, Advertising, Algorithms, Analysis, Back-End Web Development, Benefits, Big Data, Business Analysis, Cloud Computing, Communication, Customer Relationship Management, Customer Success, Customer Support, Data Analysis, Data Management, Data Mining, Data Visualization, Digital Marketing, E-Commerce, Entrepreneurship, Finance, Financial Analysis, General Statistics, Human Computer Interaction, Human Resources, Leadership and Management, Market Research, Marketing, Marketing Strategy, Mathematical Optimization, Mathematical Theory & Analysis, Mathematics, Media Strategy & Planning, Probability & Statistics, Research and Design, Sales, Search Engine Optimization, Shipping and Receiving, Social Media, Social Media Marketing, Software As A Service, Software Engineering, Software Testing, Strategy, Strategy and Operations, Supply Chain and Logistics, Theoretical Computer Science, User Experience, Web Development

      4.8

      (2.4k avis)

      Beginner · Professional Certificate · 3-6 Months

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      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Compétences que vous acquerrez : Communication, Strategy and Operations, Business Psychology, Marketing, Marketing Psychology, Marketing Strategy, Social Network, Social Media, Sales, Influencing

      4.8

      (4.8k avis)

      Mixed · Course · 1-4 Weeks

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      University of Colorado Boulder

      Digital Advertising Strategy

      Compétences que vous acquerrez : Advertising, Back-End Web Development, Communication, Digital Marketing, Marketing, Mobile Development, Sales, Search Engine Optimization, Social Media, Web Development

      4.5

      (618 avis)

      Beginner · Specialization · 3-6 Months

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      Google

      Google UX Design

      Compétences que vous acquerrez : Accounting, Advertising, Brand Management, Business Analysis, Business Communication, Business Psychology, Change Management, Collaboration, Communication, Computer Programming, Data Analysis, Design and Product, Entrepreneurship, Finance, Financial Analysis, Human Computer Interaction, Interactive Design, Interview, Investment Management, Leadership and Management, Marketing, Operating Systems, Personal Branding, Planning, Problem Solving, Product Design, Programming Principles, Research and Design, Sales, Social Media, Software Architecture, Software Engineering, Software Testing, Strategy, Strategy and Operations, Supply Chain and Logistics, Systems Design, Theoretical Computer Science, User Experience, User Experience Design, User Interface, User Research, Visual Design, Web Design, Web Development

      4.8

      (40.7k avis)

      Beginner · Professional Certificate · 3-6 Months

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      Coursera Project Network

      Google Ads for Beginners

      Compétences que vous acquerrez : Communication, Marketing, Digital Marketing, Advertising, Google AdWords

      4.5

      (3.2k avis)

      Beginner · Guided Project · Less Than 2 Hours

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      IE Business School

      Marketing Mix Implementation

      Compétences que vous acquerrez : Advertising, Architecture, B2B Sales, Brand Management, Communication, Customer Relationship Management, Design and Product, Digital Marketing, Entrepreneurship, Leadership and Management, Market (Economics), Market Research, Marketing, Marketing Mix, Product Development, Product Management, Product Marketing, Product Strategy, Public Relations, Research and Design, Sales, Strategy, Strategy and Operations, Supply Chain and Logistics, Visual Design

      4.7

      (5.2k avis)

      Beginner · Specialization · 3-6 Months

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      Gratuit

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      The State University of New York

      Launch Your Online Business

      Compétences que vous acquerrez : Advertising Sales, Communication, Business Development, Marketing, Web Design, Social Media, Research and Design, Public Relations, Business Strategy, E-Commerce, Persona Research, Web Development, Brand Management, Sales

      4.8

      (207 avis)

      Beginner · Course · 1-4 Weeks

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      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Compétences que vous acquerrez : Advertising, Brand, Brand Management, Communication, Computer Architecture, Computer Networking, Crisis, Entrepreneurship, Journalism, Leadership and Management, Marketing, Network Architecture, Planning, Public Relations, Sales, Storytelling, Strategy, Strategy and Operations, Supply Chain and Logistics, Writing

      4.6

      (152 avis)

      Beginner · Specialization · 3-6 Months

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      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Compétences que vous acquerrez : Strategy and Operations, Strategy, Marketing Communications, Communication, Leadership and Management, Marketing, Public Relations, Brand, Marketing Mix, Brand Management, Market (Economics), Advertising, Entrepreneurship, Sales, Digital Marketing

      4.7

      (2.1k avis)

      Mixed · Course · 1-4 Weeks

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      Northwestern University

      Content, Advertising & Social IMC

      Compétences que vous acquerrez : Media Market, Leadership and Management, Strategy and Operations, Strategy, Media Strategy & Planning, Marketing Strategy, Social Media Marketing, Marketing, Communication, Entrepreneurship, Sales, Social Media

      4.7

      (1k avis)

      Mixed · Course · 1-4 Weeks

    Recherches liées à advertising

    advertising with meta
    advertising and society
    content, advertising & social imc
    digital advertising strategy
    native advertising
    search advertising
    social media advertising
    create an advertising concept testing study in qualtrics
    1234…25

    En résumé, voici 10 de nos cours advertising les plus populaires

    • Meta Social Media Marketing: Meta
    • Advertising and Society: Duke University
    • Google Digital Marketing & E-commerce: Google
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Digital Advertising Strategy: University of Colorado Boulder
    • Google UX Design: Google
    • Google Ads for Beginners: Coursera Project Network
    • Marketing Mix Implementation: IE Business School
    • Launch Your Online Business: The State University of New York
    • Introduction to Public Relations and the Media: University of Colorado Boulder

    Compétences que vous avez acquises en Marketing

    Marché (économie) (28)
    Médias Sociaux (15)
    Stratégie Marketing (14)
    Analytique (13)
    Marque (13)
    Marketing Numérique (13)
    Analyse Marketing (11)
    Plan (11)
    Modélisation (9)
    Le Marketing Appliqué Aux Réseaux Sociaux (9)
    Gestion De Marque (7)

    Questions fréquentes sur publicité

    • Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.

      Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads that can use images as well as text.

      There are also new opportunities for longer-form advertising. Native advertising uses the same format of the usual content of a publication, has expanded beyond traditional “advertorials” to include sponsored content on social media as well as branded content such as white papers. These formats may offer a means to convey more complex value propositions that can be particularly effective in business-to-business sales.

      Regardless of the channel used, today’s advertising professionals also have sophisticated marketing performance measurement and management tools to evaluate their effectiveness. That means that success in this field requires more than a knack for coming up with a memorable message - you also need to have skills in analytics to understand your results, iterate, and optimize.‎

    • Advertising expertise is an in-demand skill, but successful careers in this area - much like the evolution of the industry itself - increasingly depend on selling in the digital realm. Thus, today’s advertising professionals must keep up to date with the latest digital platforms and continually learn new skills to stay ahead of the curve in this rapidly evolving field.

      Experienced digital marketing specialists may work their way up through the ranks in advertising agencies and other organizations to become advertising and promotions managers. These high-level professionals are in charge of planning and carrying out ad campaigns across all forms of media, and must be able to understand the advertising goals of clients as well as manage staff responsible for executing on their vision. According to the Bureau of Labor Statistics, advertising and promotions managers earned a median annual wage of $125,510 in 2019.‎

    • Absolutely! Digital marketing courses and Specializations have long been some of the most popular learning content available on the Coursera platform, and the online format is an ideal medium for developing skills in the sophisticated digital tools and strategies available to today’s advertising professionals.

      With the opportunity to learn remotely from top-ranked schools like Duke University, University of Colorado Boulder, and the University of Illinois Urbana-Champaign, online courses through Coursera give you the opportunity to learn about advertising from leading experts and faculty on a flexible schedule and a lower cost than on-campus students.‎

    • Before starting to learn advertising, it helps to understand the fundamentals of writing and public speaking. Advertisers rely heavily on their communication skills as they try to persuade consumers to make a purchase or take some other type of action. Knowledge of psychology can also be useful because you'll need to understand what motivates people. Although traditional forms of advertising have involved mediums such as billboards, newspaper ads, and brochures, much of today's advertising efforts take place online. So, it helps to have a firm grasp of basic computer skills as well.‎

    • People who are creative and persuasive are well suited for roles in advertising. Advertising jobs require you to take a product or service and make it relevant and appealing to consumers. So, you'll need to test out creative approaches to getting your message across to a target demographic. Depending on the specific role, it might also help to have an extroverted personality and a willingness to step in front of a camera. However, many advertising jobs, such as graphic designer and commercial script writer, involve working behind the scenes.‎

    • Learning advertising could be the right path for anyone who has a passion for promoting their own works or the works of other people. Developing advertising skills is especially useful for people who plan to launch their own business, whether it's a for-profit or nonprofit service. Even if you don't personally plan to start a business, your advertising skills may help someone you know spread the word about their latest invention or new start-up. Independent contractors can also benefit from learning about advertising. For self-employed individuals, knowing how to stand out in a crowded field and catch the attention of potential clients is important for ongoing success.‎

    Le contenu de cette FAQ a été mis à disposition à des fins d'information uniquement. Il est conseillé aux étudiants d'effectuer des recherches supplémentaires afin de s'assurer que les cours et autres qualifications suivis correspondent à leurs objectifs personnels, professionnels et financiers.
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