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    • Marketing Analytics

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    1247 résultats pour ''marketing analytics'

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      Meta

      Meta Marketing Analytics

      Compétences que vous acquerrez : Marketing, Data Analysis, Digital Marketing, Advertising, Business Analysis, Marketing Management, Media Strategy & Planning, Statistical Analysis, Probability & Statistics, Communication, Market Analysis, Experiment, General Statistics, Statistical Programming, Computer Programming, Data Visualization, Market Research, Python Programming, Regression, Statistical Tests, Basic Descriptive Statistics, Brand Management, Data Analysis Software, Data Management, Data Visualization Software, Databases, Forecasting, Probability Distribution, Research and Design, SQL, Spreadsheet Software, Storytelling, Accounting, Algorithms, Business Communication, Computer Networking, Econometrics, Entrepreneurship, Exploratory Data Analysis, Finance, Financial Analysis, Journalism, Leadership and Management, Machine Learning, Machine Learning Algorithms, Network Security, Operating Systems, Regulations and Compliance, Sales, Security Engineering, Security Strategy, Software Engineering, Software Testing, Strategy, Strategy and Operations, System Security, Tableau Software, Theoretical Computer Science, Web Development

      4.7

      (1.5k avis)

      Beginner · Professional Certificate · 3-6 Months

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      Google

      Google Data Analytics

      Compétences que vous acquerrez : Data Analysis, Data Science, Statistical Programming, Business Analysis, SQL, Spreadsheet Software, Business, Data Visualization, Data Management, R Programming, Exploratory Data Analysis, Statistical Visualization, Communication, Statistical Analysis, Data Analysis Software, Business Communication, Data Structures, Data Visualization Software, Tableau Software, Big Data, Cloud Computing, Collaboration, Conflict Management, Critical Thinking, Customer Analysis, General Statistics, Leadership and Management, Plot (Graphics), Probability & Statistics, Small Data, Algorithms, Application Development, Budget Management, Change Management, Computational Logic, Computer Architecture, Computer Networking, Computer Programming, Computer Programming Tools, Cryptography, Data Mining, Data Model, Database Administration, Database Design, Databases, Decision Making, Design and Product, Distributed Computing Architecture, Entrepreneurship, Extract, Transform, Load, Feature Engineering, Finance, Financial Analysis, Full-Stack Web Development, Interactive Data Visualization, Machine Learning, Mathematical Theory & Analysis, Mathematics, Network Security, Other Programming Languages, Problem Solving, Product Design, Programming Principles, Project Management, Research and Design, Security Engineering, Security Strategy, Software Engineering, Software Security, Storytelling, Strategy and Operations, Theoretical Computer Science, Visual Design, Visualization (Computer Graphics), Web Development

      4.8

      (101.8k avis)

      Beginner · Professional Certificate · 3-6 Months

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      University of Virginia

      Marketing Analytics

      Compétences que vous acquerrez : Marketing, Business Analysis, Market Analysis, Brand Management, Communication, Customer Analysis, Market Research, Marketing Management, Research and Design, Benefits, Change Management, Compensation, Conflict Management, Correlation And Dependence, Customer Relationship Management, Digital Marketing, FinTech, Finance, Financial Management, HR Tech, Human Resources Operations, Investment Management, Leadership Development, Marketing Design, Mergers & Acquisitions, Payments, Probability & Statistics, Professional Development, Recruitment, Regression, Regulations and Compliance, Risk Management, Securities Sales, Securities Trading, Statistical Analysis, Talent Management, Underwriting, Entrepreneurship, Experiment, General Statistics, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.7

      (6.2k avis)

      Beginner · Course · 1-3 Months

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      Emory University

      Foundations of Marketing Analytics

      Compétences que vous acquerrez : Probability & Statistics, Data Analysis, Business Analysis, Basic Descriptive Statistics, Forecasting, General Statistics, Marketing, Regression, Data Visualization, Statistical Visualization, Advertising, Communication, Correlation And Dependence, Customer Analysis, Exploratory Data Analysis, Marketing Management, Spreadsheet Software, Statistical Analysis, Inventory Management, Prospecting and Qualification, Research and Design, Sales, Supply Chain and Logistics, Survey Creation, Accounting, Big Data, Data Management, Financial Analysis, Journalism, Market Analysis, Microsoft Excel, Social Media

      4.2

      (428 avis)

      Intermediate · Specialization · 3-6 Months

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      University of California, Davis

      Market Research

      Compétences que vous acquerrez : Entrepreneurship, Market Research, Research and Design, Marketing, Survey Creation, Basic Descriptive Statistics, Business Analysis, Communication, Data Analysis, Data Visualization, Probability & Statistics, Statistical Analysis, Digital Marketing, Market Analysis, Regression, Social Media, Storytelling, Geovisualization, Writing

      4.6

      (1.2k avis)

      Beginner · Specialization · 3-6 Months

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      University of Pennsylvania

      Business Analytics

      Compétences que vous acquerrez : Business Analysis, Data Analysis, Probability & Statistics, Statistical Analysis, General Statistics, Research and Design, Forecasting, Strategy and Operations, Correlation And Dependence, Financial Analysis, Accounting, Human Resources, Marketing, Operational Analysis, Operations Management, Operations Research, Probability Distribution, Spreadsheet Software, Supply Chain and Logistics, Customer Analysis, Financial Accounting, Market Analysis, Market Research, Basic Descriptive Statistics, Exploratory Data Analysis, Finance, People Management, Performance Management, Regulations and Compliance, Statistical Tests, Talent Management, Collaboration, Communication, Critical Thinking, Data Management, Data Mining, Data Model, Data Visualization, Generally Accepted Accounting Principles (GAAP), HR Tech, Leadership Development, Leadership and Management, MarTech, Marketing Management, Media Strategy & Planning, Microsoft Excel, Organizational Development, Plot (Graphics), Process Analysis, Recruitment, Statistical Programming, Statistical Visualization, Applied Mathematics, Big Data, Business Psychology, Computational Logic, Computer Programming, Computer Programming Tools, Data Analysis Software, Data Structures, Decision Making, Entrepreneurship, Estimation, Mathematics, Network Analysis, People Analysis, People Development, Regression, Sales, Strategy, Theoretical Computer Science

      4.6

      (17.2k avis)

      Beginner · Specialization · 3-6 Months

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      Meta

      Marketing Analytics with Meta

      Compétences que vous acquerrez : Advertising, Marketing, Media Strategy & Planning, Digital Marketing, Marketing Management, Market Analysis, Brand Management, Data Analysis, Experiment, Market Research, Business Communication, Communication, Entrepreneurship, Leadership and Management, Probability & Statistics, Research and Design, Sales, Software Engineering, Software Testing, Strategy, Strategy and Operations

      4.8

      (104 avis)

      Beginner · Course · 1-3 Months

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      Google

      Google Digital Marketing & E-commerce

      Compétences que vous acquerrez : Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Communication, Data Analysis, Social Media, Search Engine Optimization, Advertising, Leadership and Management, Strategy and Operations, Business Communication, Customer Success, Professional Development, Research and Design, Survey Creation, Data Visualization, Entrepreneurship, Persona Research, Storytelling, Strategy, Web Design, Web Development, Web Development Tools, Brand Management, Writing, Accounting, Algorithms, Back-End Web Development, Benefits, Big Data, Business Analysis, Cloud Computing, Computer Networking, Customer Relationship Management, Customer Support, Data Management, Data Mining, Finance, Financial Analysis, General Statistics, Human Computer Interaction, Human Resources, Influencing, Market Analysis, Market Research, Mathematical Theory & Analysis, Mathematics, Microsoft Excel, Networking Hardware, Planning, Probability & Statistics, Public Relations, Shipping and Receiving, Software As A Service, Software Engineering, Software Testing, Supply Chain and Logistics, Theoretical Computer Science, User Experience

      4.8

      (10.6k avis)

      Beginner · Professional Certificate · 3-6 Months

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      Meta

      Marketing Analytics Foundation

      Compétences que vous acquerrez : Digital Marketing, Marketing, Advertising, Communication, Business Analysis, Data Analysis, Data Analysis Software, Data Visualization, Data Visualization Software, Market Analysis, Spreadsheet Software, Computer Networking, Entrepreneurship, Finance, Leadership and Management, Network Security, Operating Systems, Regulations and Compliance, Sales, Security Engineering, Security Strategy, Strategy, Strategy and Operations, System Security, Web Development

      4.8

      (1.2k avis)

      Beginner · Course · 1-4 Weeks

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      University of Maryland, College Park

      Survey Data Collection and Analytics

      Compétences que vous acquerrez : Research and Design, Survey Creation, Probability & Statistics, General Statistics, Data Analysis, Entrepreneurship, Market Research, Big Data, Data Management, Extract, Transform, Load, Change Management, Communication, Computer Programming, Journalism, Leadership and Management, Programming Principles, Strategy and Operations

      4.3

      (1.3k avis)

      Beginner · Specialization · 3-6 Months

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      Macquarie University

      Global Master of Business Administration (MBA)

      Compétences que vous acquerrez : Leadership and Management, Entrepreneurship, Marketing, Strategy and Operations, Communication, Influencing, Business Psychology, Sales, Change Management, Resilience, Strategy, Human Resources, Business Analysis, Customer Analysis, Customer Relationship Management, Design and Product, Emotional Intelligence, Finance, Accounting, Adaptability, Cloud Computing, Conflict Management, Culture, Human Computer Interaction, Market Analysis, Market Research, Negotiation, Planning, Product Strategy, Research and Design, Small Data, Storytelling, Supply Chain and Logistics, User Research, Data Analysis, Data Analysis Software, Data Visualization, Data Visualization Software, Decision Making, Journalism, Leadership Development, Professional Development, Tableau Software

      Obtenir un diplôme

      Degree · 1-4 Years

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      Gratuit

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      Università Bocconi

      Food & Beverage Management

      Compétences que vous acquerrez : Design and Product, Marketing, Business Analysis, Customer Analysis, Product Marketing, Product Strategy, Brand Management, Communication, Entrepreneurship, Leadership and Management, Market Analysis, Marketing Management, Sales, Strategy, Strategy and Operations, Innovation, Product Lifecycle, Product Management, Research and Design, Supply Chain Systems, Supply Chain and Logistics

      4.8

      (4.1k avis)

      Mixed · Course · 1-3 Months

    Recherches liées à marketing analytics

    marketing analytics: know your customers
    marketing analytics with meta
    marketing analytics foundation
    marketing analytics capstone project
    meta marketing analytics
    digital marketing analytics in practice
    digital marketing analytics in theory
    text marketing analytics
    1234…84

    En résumé, voici 10 de nos cours marketing analytics les plus populaires

    • Meta Marketing Analytics: Meta
    • Google Data Analytics: Google
    • Marketing Analytics: University of Virginia
    • Foundations of Marketing Analytics: Emory University
    • Market Research: University of California, Davis
    • Business Analytics: University of Pennsylvania
    • Marketing Analytics with Meta: Meta
    • Google Digital Marketing & E-commerce: Google
    • Marketing Analytics Foundation: Meta
    • Survey Data Collection and Analytics: University of Maryland, College Park

    Compétences que vous avez acquises en Marketing

    Marché (économie) (28)
    Médias Sociaux (15)
    Stratégie Marketing (14)
    Analytique (13)
    Marque (13)
    Marketing Numérique (13)
    Plan (11)
    Publicité (9)
    Modélisation (9)
    Le Marketing Appliqué Aux Réseaux Sociaux (9)
    Gestion De Marque (7)

    Questions fréquentes sur Analyse marketing

    • Marketing analytics is a set of tools used by market researchers to measure, analyze, and interpret marketing metrics so that they can make informed decisions about brand development and customer experiences. Especially in this era of big data, marketing analytics has become a powerful tool in the pursuit of important business goals like improving brand equity and increasing customer lifetime value.

      In order to derive meaningful insights from customers, market research has always used direct tools like surveys and marketing experiments. Yet, now with e-commerce and social media creating vast customer datasets, data analysis techniques can be used to create more sophisticated models of consumer behavior. For example, linear regression analysis can be used to identify key variables affecting customer purchases, allowing for the creation of predictive analytics that can be used to guide marketing choices.‎

    • Analytics skills help organizations navigate the future by enabling them to harness insights from the ever-expanding pools of data being generated each and every moment. Being able to make sense of this data is important for marketing professionals of all kinds, making marketing analytics a valuable skill for brand managers, survey researchers, social media specialists, and chief marketing officers (CMOs) alike.

      A background in marketing analytics is particularly important for market research analysts. They gather, analyze, and interpret data on products, customers, and competitors to inform product development, advertising, and sales plans. According to the Bureau of Labor Statistics, they make a median salary of $63,790 per year, and their job growth is expected to be much faster than the average for all occupations due to the increasing use of data and market research across many industries.‎

    • Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

      You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.‎

    • The skills and experience that you might need to already have before starting to learn marketing analytics would include a keen sense of B2C or B2B purchasing habits, a strong knowledge of keyword research and data analytics, and an understanding of the basics of SEO. Marketing analysts use these skills together to analyze, measure, and manage the marketing performance of a product or service. This process involves data analytics, marketing research, sales and inventory, and other data points to help optimize a product’s return on investment (ROI).‎

    • The kind of people best suited for work that involves marketing analytics are people who are good at understanding business, marketing, and consumer behavior. When you work in marketing analytics, you need to organize data, develop spreadsheet models to analyze the data, and use this finished product to support business decisions about consumers for your products. People in marketing analytics may be creative and analytical at the same time, using both sides of the brain to make accurate product management decisions. The kind of people who are best suited for marketing analytics roles may be the ones who understand how to measure brand and customer assets, evaluate the effectiveness of keywords in an SEO campaign, and know the basics of pinpointing key marketing messages.‎

    • You might know if learning marketing analytics is right for you if you love to study data and try to analyze any obvious patterns that can help you adjust marketing messages. For instance, if the marketing analytics shows you a pattern of more sales over weekends for a certain online course, then you can use this information to bring possible discounts and savings to high-volume buyers on the weekend. If you love to Interpret data in these ways for future marketing and business decisions, then learning marketing analytics may be the right career move for you.‎

    Le contenu de cette FAQ a été mis à disposition à des fins d'information uniquement. Il est conseillé aux étudiants d'effectuer des recherches supplémentaires afin de s'assurer que les cours et autres qualifications suivis correspondent à leurs objectifs personnels, professionnels et financiers.
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