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    • Marketing Analytics

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    840 résultats pour ''marketing analytics'

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      Meta

      Meta Marketing Analytics

      Compétences que vous acquerrez : Accounting, Advertising, Algorithms, Analysis, Basic Descriptive Statistics, Business Analysis, Communication, Computer Networking, Computer Programming, Data Analysis, Data Visualization, Digital Marketing, Econometrics, Entrepreneurship, Experiment, Exploratory Data Analysis, Finance, Financial Analysis, General Statistics, Google Analytics, Journalism, Leadership and Management, Machine Learning, Machine Learning Algorithms, Market (Economics), Market Analysis, Market Research, Marketing, Marketing Strategy, Network Security, Operating Systems, Privacy, Probability & Statistics, Python Programming, Regulations and Compliance, Research and Design, Sales, Security Engineering, Security Strategy, Software Engineering, Software Testing, Statistical Analysis, Statistical Programming, Statistical Tests, Storytelling, Strategy, Strategy and Operations, System Security, Theoretical Computer Science, Web Development

      4.7

      (1k avis)

      Beginner · Professional Certificate · 3-6 Months

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      University of Virginia

      Marketing Analytics

      Compétences que vous acquerrez : Communication, Architecture, Strategy and Operations, Leadership and Management, Regression Analysis, Probability & Statistics, Marketing, Experiment, Entrepreneurship, Marketing Strategy, Analysis, Analytics, Sales, Regression, Brand Management, Strategy, Marketing Mix, Market (Economics), Brand, General Statistics, Market Analysis

      4.7

      (6.1k avis)

      Beginner · Course · 1-3 Months

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      Google

      Google Data Analytics

      Compétences que vous acquerrez : Algorithms, Analysis, Application Development, Big Data, Budget Management, Business Analysis, Business Communication, Change Management, Cloud Computing, Communication, Computational Logic, Computer Architecture, Computer Networking, Computer Programming, Computer Programming Tools, Cryptography, Data Analysis, Data Analysis Software, Data Management, Data Mining, Data Model, Data Structures, Data Type, Data Visualization, Data Visualization Software, Database Administration, Database Design, Databases, Decision Making, Design and Product, Distributed Computing Architecture, Entrepreneurship, Extract, Transform, Load, Feature Engineering, Finance, Financial Analysis, Full-Stack Web Development, General Statistics, Interactive Data Visualization, Leadership and Management, Machine Learning, Mathematical Theory & Analysis, Mathematics, Metadata, Network Security, Other Programming Languages, Plot (Graphics), Presentation, Privacy, Probability & Statistics, Problem Solving, Product Design, Programming Principles, Project Management, R Programming, Research and Design, SQL, Security Engineering, Security Strategy, Small Data, Software, Software Engineering, Software Security, Spreadsheet Software, Statistical Analysis, Statistical Programming, Storytelling, Strategy and Operations, Tableau Software, Theoretical Computer Science, Visual Design, Web Development

      4.8

      (70.1k avis)

      Beginner · Professional Certificate · 3-6 Months

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      Emory University

      Foundations of Marketing Analytics

      Compétences que vous acquerrez : Business Analysis, Communication, Customer Analysis, Data Analysis, Forecasting, General Statistics, Market Analysis, Marketing, Microsoft Excel, Probability & Statistics, Social Media, Statistical Analysis

      4.2

      (413 avis)

      Intermediate · Specialization · 3-6 Months

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      University of Pennsylvania

      Customer Analytics

      Compétences que vous acquerrez : Predictive Analytics, Regression Analysis, Marketing, Regression, Data Analysis, Big Data, Customer Analysis, Data Management, Probability & Statistics, Analytics, Statistical Analysis, Analysis, General Statistics, Business Analysis

      4.6

      (11k avis)

      Mixed · Course · 1-3 Months

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      Meta

      Marketing Analytics Foundation

      Compétences que vous acquerrez : Network Security, Security Engineering, Leadership and Management, Security Strategy, System Security, Accounting, Entrepreneurship, Finance, Sales, Marketing Strategy, Google Analytics, Web Development, Data Analysis, Communication, Strategy and Operations, Strategy, Market Analysis, Computer Networking, Regulations and Compliance, Market (Economics), Analysis, Analytics, Privacy, Business Analysis, Operating Systems, Marketing, Digital Marketing

      4.8

      (854 avis)

      Beginner · Course · 1-4 Weeks

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      Google

      Foundations of Digital Marketing and E-commerce

      Compétences que vous acquerrez : Communication, Strategy and Operations, Strategy, Media Market, Mathematical Optimization, Market Research, Data Analysis, Marketing, Marketing Strategy, Back-End Web Development, Social Media Marketing, Customer Relationship Management, Research and Design, Mathematical Theory & Analysis, Finance, Customer Success, Leadership and Management, Mathematics, Sales, Advertising, Social Media, Digital Marketing, Web Development, Data Visualization, E-Commerce, Entrepreneurship

      4.8

      (1.9k avis)

      Beginner · Course · 1-4 Weeks

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      Coursera Project Network

      Developing Customer Insights with Empathy Map Canvas

      Intermediate · Guided Project · Less Than 2 Hours

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      Coursera Project Network

      Create Interactive Graphs in Tableau

      Compétences que vous acquerrez : Data Visualization Software, Business Analysis, Data Visualization

      Intermediate · Guided Project · Less Than 2 Hours

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      ESSEC Business School

      Strategic Business Analytics

      Compétences que vous acquerrez : Analysis, Big Data, Business Analysis, Communication, Data Analysis, Data Management, Exploratory Data Analysis, Financial Analysis, Forecasting, Leadership and Management, Market (Economics), Market Analysis, Marketing, Probability & Statistics, R Programming, Statistical Analysis, Statistical Programming

      4.3

      (1.2k avis)

      Advanced · Specialization · 3-6 Months

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      Coursera Project Network

      Creating a Competitive Advantage with Value Chain Analysis

      Intermediate · Guided Project · Less Than 2 Hours

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      Coursera Project Network

      The Product Lifecycle: A Guide from start to finish

      Compétences que vous acquerrez : Leadership and Management

      4.2

      (84 avis)

      Intermediate · Guided Project · Less Than 2 Hours

    Recherches liées à marketing analytics

    marketing analytics foundation
    marketing analytics: know your customers
    marketing analytics with meta
    marketing analytics capstone project
    meta marketing analytics
    digital marketing analytics in theory
    digital marketing analytics in practice
    text marketing analytics
    1234…70

    En résumé, voici 10 de nos cours marketing analytics les plus populaires

    • Meta Marketing Analytics: Meta
    • Marketing Analytics: University of Virginia
    • Google Data Analytics: Google
    • Foundations of Marketing Analytics: Emory University
    • Customer Analytics: University of Pennsylvania
    • Marketing Analytics Foundation: Meta
    • Foundations of Digital Marketing and E-commerce: Google
    • Developing Customer Insights with Empathy Map Canvas: Coursera Project Network
    • Create Interactive Graphs in Tableau: Coursera Project Network
    • Strategic Business Analytics: ESSEC Business School

    Compétences que vous avez acquises en Marketing

    Marché (économie) (28)
    Médias Sociaux (15)
    Stratégie Marketing (14)
    Analytique (13)
    Marque (13)
    Marketing Numérique (13)
    Plan (11)
    Publicité (9)
    Modélisation (9)
    Le Marketing Appliqué Aux Réseaux Sociaux (9)
    Gestion De Marque (7)

    Questions fréquentes sur Analyse marketing

    • Marketing analytics is a set of tools used by market researchers to measure, analyze, and interpret marketing metrics so that they can make informed decisions about brand development and customer experiences. Especially in this era of big data, marketing analytics has become a powerful tool in the pursuit of important business goals like improving brand equity and increasing customer lifetime value.

      In order to derive meaningful insights from customers, market research has always used direct tools like surveys and marketing experiments. Yet, now with e-commerce and social media creating vast customer datasets, data analysis techniques can be used to create more sophisticated models of consumer behavior. For example, linear regression analysis can be used to identify key variables affecting customer purchases, allowing for the creation of predictive analytics that can be used to guide marketing choices.‎

    • Analytics skills help organizations navigate the future by enabling them to harness insights from the ever-expanding pools of data being generated each and every moment. Being able to make sense of this data is important for marketing professionals of all kinds, making marketing analytics a valuable skill for brand managers, survey researchers, social media specialists, and chief marketing officers (CMOs) alike.

      A background in marketing analytics is particularly important for market research analysts. They gather, analyze, and interpret data on products, customers, and competitors to inform product development, advertising, and sales plans. According to the Bureau of Labor Statistics, they make a median salary of $63,790 per year, and their job growth is expected to be much faster than the average for all occupations due to the increasing use of data and market research across many industries.‎

    • Absolutely! Coursera offers a broad range of online courses and Specializations on marketing analytics, as well as associated topics like digital marketing and business analytics. With Coursera, you can learn about marketing analytics remotely from top-ranked institutions like the University of Virginia, Emory University, and the University of Pennsylvania, so you won’t have to sacrifice the quality of your education to learn online.

      You’ll be completing the same coursework and working with the same faculty as on-campus students, yet at a lower tuition. And, with collaborative group projects, you’ll also get to practice the teamwork skills that are so important to marketing teams the world over.‎

    • The skills and experience that you might need to already have before starting to learn marketing analytics would include a keen sense of B2C or B2B purchasing habits, a strong knowledge of keyword research and data analytics, and an understanding of the basics of SEO. Marketing analysts use these skills together to analyze, measure, and manage the marketing performance of a product or service. This process involves data analytics, marketing research, sales and inventory, and other data points to help optimize a product’s return on investment (ROI).‎

    • The kind of people best suited for work that involves marketing analytics are people who are good at understanding business, marketing, and consumer behavior. When you work in marketing analytics, you need to organize data, develop spreadsheet models to analyze the data, and use this finished product to support business decisions about consumers for your products. People in marketing analytics may be creative and analytical at the same time, using both sides of the brain to make accurate product management decisions. The kind of people who are best suited for marketing analytics roles may be the ones who understand how to measure brand and customer assets, evaluate the effectiveness of keywords in an SEO campaign, and know the basics of pinpointing key marketing messages.‎

    • You might know if learning marketing analytics is right for you if you love to study data and try to analyze any obvious patterns that can help you adjust marketing messages. For instance, if the marketing analytics shows you a pattern of more sales over weekends for a certain online course, then you can use this information to bring possible discounts and savings to high-volume buyers on the weekend. If you love to Interpret data in these ways for future marketing and business decisions, then learning marketing analytics may be the right career move for you.‎

    Le contenu de cette FAQ a été mis à disposition à des fins d'information uniquement. Il est conseillé aux étudiants d'effectuer des recherches supplémentaires afin de s'assurer que les cours et autres qualifications suivis correspondent à leurs objectifs personnels, professionnels et financiers.
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