Learners will conduct an exploratory data analysis and examine pairwise relationships among different variables for a marketing analytics problem. At the conclusion of the course, learners will develop and test a predictive model to solve marketing analytics problems.
Spécialisation Foundations of Marketing Analytics
Inform Decision Making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy
À propos de cette Spécialisation
In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
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Vue d'ensemble des projets
- Intermediate Specialization.
- Some related experience required.
Meaningful Marketing Insights
- 5 weeks of study, 2-3 hours/week
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Managing Uncertainty in Marketing Analytics
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Forecasting Models for Marketing Decisions
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Survey analysis to Gain Marketing Insights
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Introduction to Social Media Analytics
À propos du coursSocial media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes lea
Marketing Analytics Capstone ProjectSession à venir : Dec 3
À propos du Projet FinalThis capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationshi
Associate Professor of Marketing
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