Marketing

Les cours Marketing enseignent des stratégies pour influencer le comportement des consommateurs tout au long du cycle de vie d'un client. Apprenez des bases telles que la création d'une stratégie de marketing, le développement d'une marque, la publicité et l'allocation budgétaire, et exploitez les médias numériques et sociaux pour atteindre vos objectifs commerciaux.

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Illinois Gies College of Business

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Marketing numérique

Maîtrise des ventes

    Questions fréquentes sur Marketing

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.