How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
Introduction aux neurosciences des consommateurs et au neuromarketingÉcole de commerce de Copenhague
À propos de ce cours
Compétences que vous acquerrez
- 5 stars74,34 %
- 4 stars20,53 %
- 3 stars3,58 %
- 2 stars1,01 %
- 1 star0,52 %
Meilleurs avis pour INTRODUCTION AUX NEUROSCIENCES DES CONSOMMATEURS ET AU NEUROMARKETING
Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.
I have always been interested in neuromarketing and consumer behavior and this course gave me a clear vision of what area of work I am most interested in . very helpful course for beginners.
This course brought some interesting insight into the foundations of neuromarketing. High recommended for audiences that are interested in consumer behavior and consumer decision making.
Great course on this emerging technology on the areas of the brain and decision making process , would be good if there is a summary of these long interviews instead, and more interactive work
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