How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
Offert par
Introduction aux neurosciences des consommateurs et au neuromarketing
École de commerce de CopenhagueÀ propos de ce cours
63 930 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
Approx. 26Â heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Compétences que vous acquerrez
- Consumer Behaviour
- Marketing
- Consumer Neuroscience
- Neuromarketing
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
Approx. 26Â heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
École de commerce de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Programme de cours : ce que vous apprendrez dans ce cours
4Â heures pour terminer
What is Neuromarketing all About?
We first need to define the field – what are the key concepts, what are the key methods and reasons for employing neuroscience to study consumers and communication effects? In this module, we will introduce the topic and how some specific studies provide key insights into what neuroscience has to offer in relationship with more traditional methods.
4Â heures pour terminer
4 vidéos (Total 30 min), 2 lectures, 1 quiz
5Â heures pour terminer
Attention & Consciousness
In the second module of this course we are turning to the functions of the brain, and we will first focus on attention and consciousness. This module will focus on some key concepts in attention and consciousness.
5Â heures pour terminer
4 vidéos (Total 68 min), 1 lecture, 1 quiz
4Â heures pour terminer
Sensory Neuromarketing
In this module we will have contents filled on the topic of sensory neuromarketing. How are our senses affected differently as consumers? What can you do to organise your communications to better use all the senses? How does the brain actually use the senses? What tools do we have for assessing the use of senses, and how they affect consumers?
4Â heures pour terminer
5 vidéos (Total 65 min), 1 lecture, 1 quiz
5Â heures pour terminer
Emotions & Feelings, Wanting & Liking
In this module, everything is about emotions and feelings, and the relationship between emotions and preference.
5Â heures pour terminer
4 vidéos (Total 76 min), 1 lecture, 1 quiz
Avis
- 5 stars74,16Â %
- 4 stars20,66Â %
- 3 stars3,56Â %
- 2 stars1,05Â %
- 1 star0,54Â %
Meilleurs avis pour INTRODUCTION AUX NEUROSCIENCES DES CONSOMMATEURS ET AU NEUROMARKETING
par NK10 mars 2020
This course brought some interesting insight into the foundations of neuromarketing. High recommended for audiences that are interested in consumer behavior and consumer decision making.
par MP14 juil. 2018
Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing
par JK27 juil. 2019
This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.
par VP23 mai 2017
Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
À quoi ai-je droit si j'achète le Certificat ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Étudiants.
