How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
Introduction aux neurosciences des consommateurs et au neuromarketingÉcole de commerce de Copenhague
À propos de ce cours
Compétences que vous acquerrez
École de commerce de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
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Meilleurs avis pour INTRODUCTION AUX NEUROSCIENCES DES CONSOMMATEURS ET AU NEUROMARKETING
This course brought some interesting insight into the foundations of neuromarketing. High recommended for audiences that are interested in consumer behavior and consumer decision making.
Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing
This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.
Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.
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