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Avis et commentaires pour l'étudiant pour Introduction aux neurosciences des consommateurs et au neuromarketing par École de commerce de Copenhague

4.7
1,073 notes
275 avis

À propos du cours

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Meilleurs avis

MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

AS

May 01, 2018

This was the first online course I did that actually teaches something. Very well prepared, nice content, superb references and lectures. I will certainly recommend to my peers

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1 - 25 sur 267 Examens pour Introduction aux neurosciences des consommateurs et au neuromarketing

par Jui K

Jul 28, 2019

This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.

par Mithun P

Mar 02, 2018

Very well explained and very informative session on consumer neuroscience and neuro Marketing. The way of presentation kept me intrested and glued to the sessions. Thank you

par Zeus S V A

Jun 29, 2019

Is so good, I really recommend it, but the interviews can be more interesting and less "promotional".

par Aniriddha W

Dec 06, 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

par Zahira M M

Dec 09, 2018

Muy bueno, aún para los que ya tenemos conocimiento del tema

par TAMIRALECH M A

Dec 23, 2018

the most interesting online course i ever learned!

excellent real-life examples, great topics and very interesting

par Ana M M U

Dec 10, 2018

it was incredible!

par Ashish G

Dec 26, 2018

Excellent course materials and trainers. Sometime videos feels a bit boring but that's fine. I have learned really amazing things that I was never aware before.

par Edwin N A

Feb 04, 2019

It's a very introductory course, but it gives what it promises. Good instructor and good lectures!

par Yevhen S

Feb 04, 2019

I use neuromarketing in my work. After thise course I want to work with prof. Ramsoy. He have a brilliant mind!

par Marco A B F

Nov 26, 2018

Very good course!

par Leyla R

Nov 28, 2018

Miss you dear Prof Thomas, thank you for your teaching and sharing knowledge. Highly appreciated :)

par Raluca N

Jan 19, 2019

Extremely well explained course. It was a pleasure.

par Igor d M B

Jan 09, 2019

SEN-SA-SIO-NAL!

par Fahd Y

Feb 09, 2019

Best intro course there is to this very niche, but powerful field on neuromarketing

-Sincerely a cognitive neuroscience researcher

par Andres A V

Feb 06, 2019

Very good introduction to Neuromarketing. No buzz, just serious stuff. Key people appear along the course. Congrats Thomas!

par Declan G

Feb 12, 2019

A complete course with many neuroscience insights applied to marketing, Dr. Ramsøy's accent is brilliant (I'm English and I rarely needed to look at the transcript), I recommend this course to anyone interested in Neuroscience's future in Business and especially in Marketing. This course helps students understand the links between these fields. I didn't read the mentioned studies nor the files in the PDFs and successfully passed at 100% (although, I have experience in this new field).

par Ulises C Á

Feb 14, 2019

This course is a very interesting way to introduce in the Neuroscience and Neuromarketing field, very recomended.

par Denis K

Feb 16, 2019

It is great course for those who would like to expand their knowledge in marketing and get some new ideas about future of marketing research. Also good for those who are thinking of starting career in neuromarketing.

par Marco M

Feb 25, 2019

Excelente curso. Me encantó todo el material al que pude tener acceso. Lo recomiendo ampliamente ya que es un tema sumamente actual e importante para los profesionales del Marketing.

par Giorgia B

Mar 05, 2019

I loved it. It's full of new information and subject to study further. Personally I would have added even more case studies to the lessons,

par Denisse V

Mar 04, 2019

I highly recommend this course. The professor is great as well as the explanations and the material provided. It was my first time studying consumer neuroscience and after completing this course, i feel i have gained a lot knowledge. This course is great.

par Supratim B

Mar 09, 2019

A very good course! The study materials provided were excellent. Recommended if you want to have an introduction to neuromarketing.

par Rohan B

Mar 17, 2019

Absolutely outstanding! Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing. The in-depth interviews tells me a lot about what's going on all over the world in this particular field.

par Froni H

Mar 19, 2019

Excelente curso para estudiantes que están empezando a incursionar en este tema. La explicación de todos los temas es bastante clara.