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Avis et commentaires pour d'étudiants pour Introduction aux neurosciences des consommateurs et au neuromarketing par École de commerce de Copenhague

4.7
étoiles
1,666 évaluations
448 avis

À propos du cours

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Meilleurs avis

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

C

May 28, 2020

Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.

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76 - 100 sur 442 Avis pour Introduction aux neurosciences des consommateurs et au neuromarketing

par MRITUNJAI S

Apr 23, 2020

its good and well taught by the faculty, it develop various new concepts which are interrelated with medicinal and marketing subjects. i would like these types of courses further for enhancing my knowledge. Thanks

par Mukul B

May 11, 2020

Excellent course....Goes beyond the rationale of rational mind and exposes us to truth behind human decision making process. Would like have little advance course on this to cement my knowledge of neuromarketing.

par Siddhant M V

Apr 16, 2020

It's a very useful and interesting course and the information shared in this course is about Neuro Science and about Sensory Marketing and also things are shared about People's Emotions,Feelings,Liking and Wants.

par Danilo L

Nov 19, 2019

Great course. As a marketing professional one needs to look into the core essence of marketing. The journey in this area certainly continues. Dr. Ramsoy has awakened my apetit to dive more deeper in this topic.

par AM

May 03, 2017

Great Course - just one of the elements, the interview with the gentleman from Loews Innovation Labs was pretty lame. I don't think he had much content to share, and he sounded as if he's arrived in life!

par Pritam L

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

par MARISOL V G

Jun 07, 2020

This course allowed me to know and implement the techniques related to neuromarketing. I liked th relationship and the studies that are currently being carried out and discrepancies that can be found.

par Candice C

May 28, 2020

Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.

par Mohit P

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

par Sriram A P

Nov 22, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

par Samuel B

May 26, 2020

It was a great course, with a lot of relevant information that met my expectations. Thank you very much, Coursera, Dr. Ramsoy, his colleagues, and CBS, for this small, but awesome ride.

par Marco M

Feb 25, 2019

Excelente curso. Me encantó todo el material al que pude tener acceso. Lo recomiendo ampliamente ya que es un tema sumamente actual e importante para los profesionales del Marketing.

par Margarida A

Sep 10, 2017

Good coverage of the different areas and state of the art of neuroscience. Great examples and presentation of studies allow students to link to scientific concepts to daily pratice.

par Óscar L R F

Jun 29, 2019

Balanceado y completo. Mi objetivo era lograr un entendimiento básico alrededor del tema de neuromercadeo y lo logré. Recomiendo este curso para quien tenga un objetivo similar.

par Ana G F M

May 08, 2017

The best experience of my life was the opportunity to enjoy this course. Was a lot of information that I'll pass to my studies and finish my undergraduate thesis. Thank you all.

par Ana C M d S

May 01, 2018

This was the first online course I did that actually teaches something. Very well prepared, nice content, superb references and lectures. I will certainly recommend to my peers

par Lloyd M

Apr 20, 2017

One of the best online classes I have taken. Really opened up a very interesting emerging area of marketing and gave me some useful tools I am implementing at my company.

par Claudia L

May 18, 2020

It gives you the fundamental basis to start exploring this interesting world. There aren't many courses which are entirely about this subject and this so worth it.

par Rute G S

Feb 02, 2020

Great course for beginners in the study of neuromarketing!

Very complete videos with an appropriate language. I would recommend to everyone interested in this area.

par XIALIN F

May 24, 2019

Thank you so much for the class. I never know I love this course until I meet it. And I want to study and investing in this study. this is very interesting for me.

par Ashish G

Dec 26, 2018

Excellent course materials and trainers. Sometime videos feels a bit boring but that's fine. I have learned really amazing things that I was never aware before.

par Jeanine

Oct 02, 2017

Excellent content for neuromarketing students. Practical examples, solid background and very clear structure organizing the course.

I absolutely recommend it!!!

par Holly F

Mar 25, 2017

I really enjoyed this course! I really liked the video of the instructor taking apart the model brain and pointing out the different parts and their functions.

par MIGUEL C

Dec 21, 2019

This introductory course is deep enough to gain a clear understanding of the relationship between stimuli, neuroactivity, and behavior. I highly recommend it.

par Robert K

Jun 14, 2017

Very good intro to neuromarketing. By including different subject matter experts from around the world, it really added to the understanding of the concepts.