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Avis et commentaires pour d'étudiants pour Introduction aux neurosciences des consommateurs et au neuromarketing par École de commerce de Copenhague

4.7
étoiles
1,666 évaluations
448 avis

À propos du cours

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Meilleurs avis

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

C

May 28, 2020

Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.

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151 - 175 sur 442 Avis pour Introduction aux neurosciences des consommateurs et au neuromarketing

par Sarychev A

May 24, 2017

It is a very informative and essential course of Neuroscience and Neuromarketing including precious interviews o

par Lorena S D

Jun 11, 2020

Very complete, specific and a lot of papers that complement the videos. I reccomend this cours with close eyes.

par Yevhen S

Feb 04, 2019

I use neuromarketing in my work. After thise course I want to work with prof. Ramsoy. He have a brilliant mind!

par Ирина Ш

Feb 28, 2017

A good course on the basics of neuromarketing, but the tests are very simple. Thank you very much for your work

par Luis M V A

Nov 16, 2016

Changed my understanding and panorama of marketing as it is, should be a must for every marketer in the world.

par Julie R

Jul 12, 2017

Very insightful course. The videos are a summary of the readings and the case studies are really fascinating.

par Kika B

Dec 21, 2019

I found this course very enlightening. The lectures were very engaging and the interviews quite interesting.

par Luciana d C I

Feb 05, 2020

Muito bom! Bem didático e me proporcionou conhecer sobre esta área ainda engatinhando no Brasil, obrigada!

par Barbara G

May 30, 2018

An excellent course. I learned a lot, it was clear and fun. Loved the interviews. I totally recommend it.

par Jarod L

Sep 12, 2017

It provide a great new insight to understand human behavior and a must go through course for marketeers.

par Barbara P

Sep 11, 2017

This is a very interesting and useful course. I really enjoyed it and I do recommend it for everyone! :)

par Yina T

Sep 02, 2017

Very informative! Great to build up on more neuro-psych related knowledge. Cant wait for the next level.

par Sreshtha C

Jul 30, 2019

Such a resourceful course taught me so much more and helped me understand a new dimension to marketing.

par sirat r

Dec 27, 2018

I loved the way I could learn the psychological perspective business, it was a fun course all together.

par Virginie F

Sep 24, 2017

Excellent course! well structured with a lot of knowledge and experts interviews. I recommend for sure.

par Edwin G

Jan 08, 2018

this course have a lot of information. each level have lectures that explain clearly all the themes.

par Adnan M

Apr 28, 2020

Great course. I recommend this course to everyone if you like to update yourself in neuromarketing.

par Lakshmikanth K

Jan 27, 2020

Excellent course. Would urge all marketing professionals and relationship managers to attend this.

par Leyla R

Oct 22, 2019

Miss you dear Prof Thomas, thank you for your teaching and sharing knowledge. Highly appreciated :)

par Ashish S

May 26, 2020

Enhancement of customer experience. Contributor towards effective mental model marketing strategy.

par Abhishek B

May 18, 2020

This course help me in understanding consumer mind and how to use it for marketing of our product.

par Edwin N A

Feb 04, 2019

It's a very introductory course, but it gives what it promises. Good instructor and good lectures!

par María J R

Sep 21, 2017

It´s the perfect combination between neuro and marketing. It is very clear in all its concepts.

par Kaavya R

Apr 23, 2020

Very insightful. This course is engaging and exciting. Highly recommended! Thank you Thomas :D

par ethan h

Apr 28, 2020

Great course perfect for those who know very little about the science behind neuro marketing!