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Avis et commentaires pour d'étudiants pour Introduction aux neurosciences des consommateurs et au neuromarketing par École de commerce de Copenhague

4.7
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1,915 évaluations
524 avis

À propos du cours

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Meilleurs avis

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 16, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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201 - 225 sur 514 Avis pour Introduction aux neurosciences des consommateurs et au neuromarketing

par Adnan M

Apr 28, 2020

Great course. I recommend this course to everyone if you like to update yourself in neuromarketing.

par Leyla R

Oct 22, 2019

Miss you dear Prof Thomas, thank you for your teaching and sharing knowledge. Highly appreciated :)

par Lakshmi K

Jul 07, 2020

Good course. This gives insights to what are factors that enable a decision making in Human Brain.

par Ashish S

May 26, 2020

Enhancement of customer experience. Contributor towards effective mental model marketing strategy.

par Abhishek B

May 18, 2020

This course help me in understanding consumer mind and how to use it for marketing of our product.

par Edwin N A

Feb 04, 2019

It's a very introductory course, but it gives what it promises. Good instructor and good lectures!

par Douglas T

Sep 11, 2020

Great course. Highly recommended to those in the marketing industry especially digital marketing.

par maanveer s

Jul 19, 2020

Very well structured and conducted.. the material and discussions are very focused and relevant

par María J R

Sep 21, 2017

It´s the perfect combination between neuro and marketing. It is very clear in all its concepts.

par Kaavya R

Apr 23, 2020

Very insightful. This course is engaging and exciting. Highly recommended! Thank you Thomas :D

par ethan h

Apr 28, 2020

Great course perfect for those who know very little about the science behind neuro marketing!

par Dianna

Feb 08, 2020

Interesting information! It's a course that I recommend if you love learning about the brain.

par Renato V

Apr 09, 2020

An extremely insightful course. Well presented and challenges you to think out of the box.

par Maria d l N P C V

Apr 28, 2020

Great course, I learned a lot about this interesting theme, very usefull. Thanks teacher!

par Lebogang K

May 24, 2017

absolutely well put material and easy to narrate , adequate explanations and informative.

par Mariana D C

Jul 05, 2020

Very good, and very complete! I really learned a lot and the information is very useful!

par Aniriddha W

Dec 06, 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

par FILIPE S D C M

Mar 27, 2017

Very interesting course. It helped me to start studying about the neuromarketing topic.

par Juan A P L

Oct 23, 2017

Totally recommended for those who want to start involving in ad/media/marketing world.

par Prompiriya P

Aug 14, 2020

Brief but very informative. With lengthy and detailed interview sessions. I like it!

par Simon H

Sep 23, 2017

This was a great course if you would learn about how we process decisions. Thank you

par Bivas N

Jul 08, 2020

Best Course to get a new insight of neuroscience in collaboration with marketing.

par Kumar V

Feb 06, 2018

Interesting course that throws open a whole new domain of marketing to anyone who

par paolo

Mar 25, 2017

great course , a must for all the professionals working in a marketing department

par MD M � �

Jul 25, 2020

Its a very helpful course for me and I got to learn new things from this course