Jun 24, 2020
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
May 28, 2020
Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.
par Emiliana S•
May 03, 2020
In my opinion this course was very excited and challenging to learn an overview about the brain activity and connectivity, and different uses like Neuromarketing and his consumers take decisions. Thanks Thomas for your professionalism and I hope to continue learning, maybe at Denmark soon.
par Sagar G•
May 02, 2020
very nicely taught, the most interesting and emerging technology that can surely be used in knowing the consumer behavior on the basis of the Consumer Neuroscience and Neuromarketing. moreover teaching way is awesome interviews with the experts brought extensive knowledge about the field.
par Sai K M•
Jun 22, 2020
The course was extremely informative and contemporary to the corporate world.
An opening of such kind which links both neuroscience and marketing is a huge boost for both academia and the industry alike.
Loved this course and your enthusiasm was very infective.
Thank you so much
par Georgios I L•
Dec 14, 2016
Excellent introduction to the concepts of neuroscience and neuromarketing as well as the tools and methods used in these disciplines. Even if marketing itself is not your focus, this course provides a very good insight or primer to the field of consumer neuroscience. Highly recommended.
par AKSHAY K A V 2•
Jul 28, 2020
It was a very interesting course by providing detailed information about neuro sciece, neuromarketing, various tools and techniques. As an aspirant learner was able to connect to all the topics and got a reality check with the help of those interview sessions with the industry experts.
par Juan C V V•
May 05, 2020
Excelente y muy fundamentado curso para acercarse a la neurociencia y neuromarketing, y comprender como construimos emociones y pensamientos, como aprendemos y sobre todo como influye esto en nuestra toma de decisiones como consumidor y como estas decisiones afectan nuestro futuro
par Elizabeth T•
Jan 30, 2017
Such great information - I'm really interested in learning more on the topic and following how the information is applied. Thanks for giving me a base of information and better understanding! I'd love courses dedicated to individual studies and what's been learned from them!
par GORTI K M•
Jun 20, 2020
The course has been well-thought of and executed. The way all the concepts are explained is really amazing. Although it starts slow, the course becomes really interesting by the end. The activities involved and good reference material provided makes it a very good course.
par Chithra N•
May 03, 2020
An excellent course that makes you aware of different marketing strategies, consumer neuroscience, how different brands creates awareness in consumers, etc etc. Overall an excellent course. Good presentation and also the interviews were knowledge grasping ones!
par Carlotta P•
May 31, 2020
This course is really well structured and provides a lot of information even if it is only an introduction to the topic it deals with; it certainly needs to be filmed several times for the density of the contents and the richness of the materials. Compliments!
par Kelly B•
May 15, 2020
Great introduction to neuroscience. The videos were high quality and the case studies helped conceptulize the topics with real world examples. Worth doing the optional assignments at the end as it made you think how you could apply what you have just learned.
par Sanjeev S P•
Jul 24, 2020
Wonderful learning! Being a Pharmacy graduate, with MBA marketing area, this course equips me on Neuroscience of consumer decision making. The content is quite informative. Though the course is technical, the Professor presented in a candid way. Thank you
par Denisse V•
Mar 04, 2019
I highly recommend this course. The professor is great as well as the explanations and the material provided. It was my first time studying consumer neuroscience and after completing this course, i feel i have gained a lot knowledge. This course is great.
par Ignacio V•
Jan 22, 2018
Some of the readings where quite technical in nature and went very in depth into the specifics of the experiments, so it was challenging to read them, nonetheless, it was a very rewarding experience and I hope to apply this new knowledge with my clients.
par Deleted A•
Jul 04, 2020
I think this course was complete and had many examples and real studies which helped me understand the concepts and definitions in a better way. Also, I liked that it included interviews and readings because it showed me different people's perspectives.
par Rohan B•
Mar 17, 2019
Absolutely outstanding! Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing. The in-depth interviews tells me a lot about what's going on all over the world in this particular field.
par SRISUDARSAN P R•
Jul 07, 2019
Thank you very much for the Financial aid.World class teaching. Great experience. Definitely this course will be very helpful in future.This is my first online course willing to learn many courses through courseera which will be useful for my career.
par Rebecca F•
Dec 07, 2019
Thank you I thought this was an easy to use and thoughtful course for people new to the world of Neuromarketing and gave a foundation for marketers to understand this relatively new science and how it applies to their everyday marketing work.
par Sarah E•
Aug 11, 2020
This was my first course on coursera and i'm really happy and satisfied with the knowledge . i didn't know at first what will i do as a Phd but now Neuromarketing here i come , thank you dear instructors and special thank to Mr Thomas Zoega.
par Bilal A•
Apr 05, 2020
It was really an amazing experience, to have something new to learn, especially about the field of neuromarketting. It had a lot of good aligned material, with extremely suitable examples and also related material as well.
Thanking You Alot
par Avneesh K•
Apr 02, 2017
Excellent course. Very well drafted. The lecturers are guest speakers were very good too. 6 weeks was appropriate time and they also allow flexibility. The app on mobile and website are brilliant; they both connected and very user friendly.
par Sadia F•
Jun 12, 2020
This course helped me understand the importance of neuroscience in the field of marketing and how it can be used to change and improve our marketing activities to deliver value to our customers and better understand the customer insights.
par srijamya s•
Apr 20, 2020
it gave the idea of new emerging field combining business with art of neuroscience. its a splendid course to understand the basic brain functioning and influencing factors to enhance the business skills. its an interesting budding field.
par Selly S P•
Feb 18, 2020
Unlike a lot of other online courses on neuromarketing, this course really provided me with ample information and studies I can read and understand. There is quite a bit of reading required but every bit is worth it and very interesting!
par Mahmoud A A•
Dec 18, 2016
THANKS SO MUCH DR /THOMAS , I ADMIRE FOR THE WAY TO LEARN AND REACH THE INFORMATION , NOW I LEARN MANY THINGS ABOUT BRAIN AND HOW IT WORK AND I CAN USE IT FOR UNDERSTANDING THE CONSUMER BEHAVIOR
MANY THANKS FOR Copenhagen Business School