Jul 15, 2018
Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing
Nov 22, 2019
Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.
par Declan G•
Feb 12, 2019
A complete course with many neuroscience insights applied to marketing, Dr. Ramsøy's accent is brilliant (I'm English and I rarely needed to look at the transcript), I recommend this course to anyone interested in Neuroscience's future in Business and especially in Marketing. This course helps students understand the links between these fields. I didn't read the mentioned studies nor the files in the PDFs and successfully passed at 100% (although, I have experience in this new field).
par Nicole K•
Mar 11, 2020
This course brought some interesting insight into the foundations of neuromarketing. High recommended for audiences that are interested in consumer behavior and consumer decision making.
par Saadat J•
Nov 06, 2019
I really liked this course and learned here. I would like to thank Professor.Thomas Zoëga Ramsøy. I would highly recommend this course for students doing research in neuromarketing.
par Ligia R C S•
Jul 09, 2019
Puedes adaptar el curso a tus tiempos y llevar tu propio ritmo, la información es muy clara y entendible, las lecturas complementarias son realmente interesantes y de mucha ayuda.
par Jui K•
Jul 28, 2019
This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.
par Mithun P•
Mar 02, 2018
Very well explained and very informative session on consumer neuroscience and neuro Marketing. The way of presentation kept me intrested and glued to the sessions. Thank you
par Cat W•
Jul 28, 2017
A very interesting seminar in which I have learned a lot. The information was presented very well and explained well for non-specialist learners with different professional background (in my case the linguistic and teaching sector). Good material provided. I might have wished for more and shorter videos and more testing opportunities in order to be forced to learn harder. Nevertheless a great experience, thank you Copenhagen Business School!
par Zeus S V A•
Jun 29, 2019
Is so good, I really recommend it, but the interviews can be more interesting and less "promotional".
par Eva L•
Nov 03, 2017
Mainly explained the analogy of the brain, gave lists of definitions and discussed a few research articles. I had expected this course to be far more intresting.
Dec 15, 2016
Most of coursera courses I have taken I am not able to complete, it is easy to drop off, not feel engaged, not able to complete the assignments on time. This course had the perfect balance - it had structure easy to follow weeks schedule and quizes. It provided additional reading and articles if needed to dive deeper. It also was a well rounded course with theory, interviews of experienced people from the industry, videos on practical experiments and summarizes of researches done on the field. I would highly recommend this course to any friend and would look forward to completing more with the same professor in same related topic.
par Kedar M D•
Apr 01, 2019
s course has been a complete eye-opener as to what we as customers think, how we make decisions, what affects our emotions, create feelings, create memories; how they influence our general as well as consumer behavior; how we make decisions; effectiveness of senses in marketing and so much more that the place is insufficient to explain all of it. Thanks for this wonderful and very different course which takes the path of neurology and science of brain but is commercially valuable while designing products, ads, campaigns and influencing behavior.
par OSCAR I C D•
Feb 09, 2020
This is been a really good course. All the information provided, module by module, the video interviews, the reading material and all content make a very easy-to-understand subject despite its challenges and highly scientific nature. I've been reading many books and taken some courses, however the Professor Thomas has found a very interactive approach to make students understand what consumer neuroscience is in real world and what is the real application so far, debunking myths and decking the snake oil of the industry.
par Saneesh V•
Apr 23, 2017
As a marketer, I see this course opening new horizons to optimize business offerings which other wouldn't have been possible. Being said that we are yet to explore ways of making neuromarketing afforable and easy to use so that we could integrate in day to day activities. Would require serious commitments on budget, adaptation and computational power. Great efforts and thank you Prof. Thomas Zoëga Ramsøy, Copenhagen Business School and Coursera for making this amazing course available.
par Jennifer G•
Aug 21, 2019
This was a fantastic course for marketers and entertainment media professionals which will help provide detailed context into the process of neuroscience and how it can benefit them. It also helps you assess the validity and quality of service you may be getting with a firm offering this now our in the market. As a mom with a 5 year old who has cerebral palsy, visual impairments and sensory integration disorder it also just helped me understand the brain and how it works better.
par Janmi P•
Oct 16, 2017
I'm from a Biomedical Eng. background intending to study about marketing which made me choose this course. It was quite easy to understand since I have studied Biology and marketing piece too was well explained. It gives you a quite coherent understanding about the trend out there in the neuromarkting field, how it is being developed. I would recommend this course to anyone who really wants to study consumer behaviour stepping aside from conventional methods. Cheers! :)
par Sheraz A•
Feb 28, 2020
I believe that being a marketer, it is very essential course for us to learn because it helps us in various dimensions of the life. The course has taught me very deeply to peep into the consumer behavior. I have learnt the science behind consumer buying behavior and the way emotions and memories affect the consumer decision making in buying the various items. To more learn about the consumers, we should do this online course of Consumer Neuroscience and Neuromarketing.
par Konstantinos L•
Nov 20, 2016
The course is very interesting. In the beginning it seems a bit heavy with all the neuroscience information and the terminology but as it progresses it gets more and more interesting as it brings it closer to marketing with examples and experts.
Moreover, most of the interviews are very interesting, some are a bit longer than needed and in a couple of cases the sound quality is not so great, mostly due to Skype sound quality, making it a bit hard to listen to,
par Amal S•
Nov 22, 2019
The course as a whole has been greatly informative and successful. The greatness varied from the way the course was taught from various interview, case studies, and presentations to the way of explaining and providing the information. Thank you so much to Dr. Thomas Zoëga Ramsøy and to Coursera for providing this amazing course that has elevated our level of understanding towards Neuromarketing!
par kellynjude A•
May 31, 2019
This has been an interesting course which has broadened my knowledge in the area of consumer behavior when the principles of neuroscience is applied to Marketing . The application of this knowledge in my opinion is not limited to Marketing,.I believe it can also be applied in other fields where the need for Brand preference is desired such as 'Human Resources. Management'.
par Sarah G•
Dec 14, 2019
I found this course to be a great introduction to both Neuroscience and Neuromarketing. I come from a brand strategy background and found this knowledge was something I could use in my day-to-day work as well as learning heaps of new things along the way. Highly recommend for anyone passionate about marketing who is looking at upskilling or diversifying their skillset.
par AYESHA T•
Oct 16, 2016
Neuroscience is totally new to me.After completion of this course I have been explored to a new world of marketing with a frame of neuro science.No doubt,it is going to drive marketing world to a spectacular destination where I think it helps in product development and diversification to cater humans' need at a minute level.
Good luck Ramsoy....
par Ana P•
Sep 15, 2018
Fue un buen curso, lo recomiendo para cualquier persona que tenga por lo menos conocimientos básicos de psicología, psicofisiología o neurología general, ya que muchos de los terminos utilizados estan basados en las anteriores mencionadas, sin embargo, la pedagogía es lo suficientemente buena para que cualquier persona lo pueda aprender.
par Jorge I M•
May 10, 2019
Excellent introduction to Neuromarketing and inclusive of some advanced concepts, which makes it a great course for every marketing practitioner, from the novice to the advanced. Prof. Ramsoy is one of a handful masters in consumer neuroscience and it's great to see his model in context of business cases. Highly recommended!
par Nicolás T•
Jun 02, 2018
The course was great! I was really interested in neuromarketing and I was searching for an option that allow me to know the essentials of all the areas it covers. I learned a lot and I think that the methodology of it was very useful in order to learn progressively and increase my passion for Neuroscience & Neuromarketing.
par Luis H C P•
Feb 12, 2018
The course is really excellent! It brings great concepts and explanations of a complex issue making it look easy. The presentation of various kinds of softwares and technological solutions is the high point of the course, besides of course provides videos of interviews with excellent researches in the field.