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    • Market Research

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    692 résultats pour ''market research'

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      University of California, Davis

      Market Research

      Compétences que vous acquerrez : Entrepreneurship, Market Research, Research and Design, Marketing, Survey Creation, Basic Descriptive Statistics, Business Analysis, Communication, Data Analysis, Data Visualization, Probability & Statistics, Statistical Analysis, Digital Marketing, Market Analysis, Regression, Social Media, Storytelling, Geovisualization, Writing

      4.6

      (1.2k avis)

      Beginner · Specialization · 3-6 Months

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      Queen Mary University of London

      Market Research

      Compétences que vous acquerrez : Entrepreneurship, Market Research, Research and Design, General Statistics, Probability & Statistics, Computer Programming, Programming Principles, Change Management, Dimensionality Reduction, Leadership and Management, Machine Learning, Strategy and Operations

      3.9

      (14 avis)

      Beginner · Specialization · 3-6 Months

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      IE Business School

      Market Research and Consumer Behavior

      Compétences que vous acquerrez : Market Research, Research and Design, Design and Product, Human Computer Interaction, User Research, Business Psychology, Marketing, Marketing Psychology, Decision Making, Strategy

      4.4

      (4.5k avis)

      Beginner · Course · 1-4 Weeks

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      University of Pennsylvania

      Business Analytics

      Compétences que vous acquerrez : Business Analysis, Data Analysis, Probability & Statistics, Statistical Analysis, General Statistics, Research and Design, Forecasting, Strategy and Operations, Correlation And Dependence, Financial Analysis, Accounting, Human Resources, Marketing, Operational Analysis, Operations Management, Operations Research, Probability Distribution, Spreadsheet Software, Supply Chain and Logistics, Customer Analysis, Financial Accounting, Market Analysis, Market Research, Basic Descriptive Statistics, Exploratory Data Analysis, Finance, People Management, Performance Management, Regulations and Compliance, Statistical Tests, Talent Management, Collaboration, Communication, Critical Thinking, Data Management, Data Mining, Data Model, Data Visualization, Generally Accepted Accounting Principles (GAAP), HR Tech, Leadership Development, Leadership and Management, MarTech, Marketing Management, Media Strategy & Planning, Microsoft Excel, Organizational Development, Plot (Graphics), Process Analysis, Recruitment, Statistical Programming, Statistical Visualization, Applied Mathematics, Big Data, Business Psychology, Computational Logic, Computer Programming, Computer Programming Tools, Data Analysis Software, Data Structures, Decision Making, Entrepreneurship, Estimation, Mathematics, Network Analysis, People Analysis, People Development, Regression, Sales, Strategy, Theoretical Computer Science

      4.6

      (17.1k avis)

      Beginner · Specialization · 3-6 Months

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      University of Pennsylvania

      Finance & Quantitative Modeling for Analysts

      Compétences que vous acquerrez : Accounting, Business Analysis, Financial Accounting, Data Analysis, Finance, Probability & Statistics, Statistical Analysis, Financial Analysis, Entrepreneurship, General Statistics, Spreadsheet Software, Data Model, Decision Making, Forecasting, Leadership and Management, Microsoft Excel, Planning, Statistical Tests, Strategy, Strategy and Operations, Business Transformation, Data Management, Estimation, Marketing, Probability Distribution, Regression, Sales, Supply Chain and Logistics, Financial Management, Business Research, Correlation And Dependence, Data Visualization, Investment Management, Research and Design, Statistical Visualization, Taxes, Accounts Payable and Receivable, Performance Management, Data Analysis Software, Design and Product, Market Research, Mathematics, Product Management, Product Marketing

      4.5

      (15.1k avis)

      Beginner · Specialization · 3-6 Months

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      Google

      Google Digital Marketing & E-commerce

      Compétences que vous acquerrez : Marketing, Sales, Entrepreneurship, Communication, Digital Marketing, Leadership and Management, Strategy and Operations, Strategy, Research and Design, E-Commerce, Market Research, Media Strategy & Planning, Social Media, Web Development, Back-End Web Development, Data Analysis, Business Analysis, Human Computer Interaction, Search Engine Optimization, Advertising, Business Communication, Writing, Customer Success, Professional Development, Survey Creation, Big Data, Cloud Computing, Data Management, Data Mining, Data Visualization, Financial Analysis, General Statistics, Probability & Statistics, Shipping and Receiving, Software As A Service, Software Engineering, Software Testing, Storytelling, Supply Chain and Logistics, User Experience, Web Development Tools, Accounting, Brand Management, Influencing, Public Relations, Algorithms, Benefits, Computer Networking, Customer Relationship Management, Customer Support, Finance, Human Resources, Market Analysis, Mathematical Theory & Analysis, Mathematics, Microsoft Excel, Networking Hardware, Planning, Theoretical Computer Science

      4.8

      (10.4k avis)

      Beginner · Professional Certificate · 3-6 Months

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      Queen Mary University of London

      Introduction to Market Research

      Compétences que vous acquerrez : Entrepreneurship, Market Research, Research and Design

      Beginner · Course · 1-4 Weeks

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      University of California, Davis

      Research Report: Delivering Insights

      Compétences que vous acquerrez : Marketing, Communication, Data Visualization, Entrepreneurship, Market Research, Research and Design, Digital Marketing, Market Analysis, Social Media, Storytelling, Data Analysis, Geovisualization

      4.6

      (148 avis)

      Intermediate · Course · 1-4 Weeks

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      Gratuit

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      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Compétences que vous acquerrez : Marketing, Business Psychology, Marketing Psychology, MarTech, Emotional Intelligence, Human Learning, Leadership and Management, Entrepreneurship, Market Research, Research and Design

      4.7

      (2.9k avis)

      Beginner · Course · 1-3 Months

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      Northwestern University

      Social Media Marketing

      Compétences que vous acquerrez : Marketing, Communication, Social Media, Digital Marketing, Media Strategy & Planning, Entrepreneurship, Market Research, Research and Design, Sales, Strategy, Strategy and Operations, Advertising, Leadership and Management, Marketing Management, Business Analysis, Customer Analysis, Influencing, Prospecting and Qualification, Writing, Brand Management, Business Psychology, Marketing Psychology, Data Analysis, Data Analysis Software, IBM Cloud, Other Cloud Platforms and Tools

      4.6

      (5.2k avis)

      Beginner · Specialization · 3-6 Months

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      Google Cloud

      From Data to Insights with Google Cloud

      Compétences que vous acquerrez : Cloud Computing, Google Cloud Platform, SQL, Databases, Cloud Platforms, Machine Learning, Information Technology, Computer Architecture, Data Management, Web Development, Distributed Computing Architecture, Entrepreneurship, Statistical Programming, Full-Stack Web Development, Cloud Storage, Business Psychology, Data Analysis, Data Analysis Software, Database Administration, Big Data, Computer Science, Data Science, Data Visualization, Cloud Management, Design and Product, Exploratory Data Analysis, Leadership and Management, Machine Learning Software, Market Research, Marketing, Product Management, Product Marketing, Research and Design, Sales, Strategy and Operations

      4.6

      (4.4k avis)

      Beginner · Specialization · 3-6 Months

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      University of Virginia

      Business Strategy

      Compétences que vous acquerrez : Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Finance, Research and Design, Market Analysis, Business Development, Investment Management, Planning, Supply Chain and Logistics, Business Design, Innovation, Business Analysis, Business Psychology, Conflict Management, Decision Making, Game Theory, Human Resources, Mathematics, Mergers & Acquisitions, Operations Management, Organizational Development, Product Strategy, Business Process Management, Design and Product, Product Lifecycle

      4.8

      (3.7k avis)

      Beginner · Specialization · 3-6 Months

    Recherches liées à market research

    market research and consumer behavior
    introduction to market research
    1234…58

    En résumé, voici 10 de nos cours market research les plus populaires

    • Market Research: University of California, Davis
    • Market Research: Queen Mary University of London
    • Market Research and Consumer Behavior: IE Business School
    • Business Analytics: University of Pennsylvania
    • Finance & Quantitative Modeling for Analysts: University of Pennsylvania
    • Google Digital Marketing & E-commerce: Google
    • Introduction to Market Research: Queen Mary University of London
    • Research Report: Delivering Insights: University of California, Davis
    • An Introduction to Consumer Neuroscience & Neuromarketing: Copenhagen Business School
    • Social Media Marketing: Northwestern University

    Compétences que vous avez acquises en Marketing

    Marché (économie) (28)
    Médias Sociaux (15)
    Stratégie Marketing (14)
    Analytique (13)
    Marque (13)
    Marketing Numérique (13)
    Analyse Marketing (11)
    Plan (11)
    Publicité (9)
    Modélisation (9)
    Le Marketing Appliqué Aux Réseaux Sociaux (9)
    Gestion De Marque (7)

    Questions fréquentes sur étude de marché

    • Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

      Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

      Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

      In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    • In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

      According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    • Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

      Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    • A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    • Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    • Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Le contenu de cette FAQ a été mis à disposition à des fins d'information uniquement. Il est conseillé aux étudiants d'effectuer des recherches supplémentaires afin de s'assurer que les cours et autres qualifications suivis correspondent à leurs objectifs personnels, professionnels et financiers.
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