Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
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Brand Management: Aligning Business, Brand and Behaviour
Université de LondresÀ propos de ce cours
Résultats de carrière des étudiants
26%
29%
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesCompétences que vous acquerrez
- Corporate Branding
- Brand Marketing
- Brand Management
- Brand Identity
Résultats de carrière des étudiants
26%
29%
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesProgramme de cours : ce que vous apprendrez dans ce cours
Brand Purpose & Experience
Brand Design & Delivery
Brand Leadership and Alignment
Brand Practices & Engagement
Avis
- 5 stars88,59 %
- 4 stars9,62 %
- 3 stars1,11 %
- 2 stars0,18 %
- 1 star0,48 %
Meilleurs avis pour BRAND MANAGEMENT: ALIGNING BUSINESS, BRAND AND BEHAVIOUR
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.
Loved the approach, found it really interesting as most concepts were explained using case studies. Would highly recommend this one to anyone who is interested in understanding the concept of Brand.
Very well defined course with a great Instructor. The learning was significant and I look forward to more courses. This course willd efinitely help me upgrade my skills and perform better at my job.
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