Les destinataires de ce cours : This course is aimed at anyone with ambitions of a career in marekting and/or professionals who are looking to use brand and product management to enhance the products in their own business or in the company that they work for.


Créé par :   IE Business School

Informations de base
Langue
English, Sous-titres : Mongolian
Matériel requisnot required
Comment réussirRéussissez tous les devoirs notés pour terminer le cours.
Notes des utilisateurs
4.6 stars
Average User Rating 4.6Voir ce que disent les étudiants
Programme de cours

FAQ
Comment cela fonctionne
Travail en cours
Travail en cours

Chaque cours fonctionne comme un manuel interactif en proposant des vidéos préenregistrées, des quiz et des projets.

Aide de la part de vos pairs
Aide de la part de vos pairs

Connectez-vous à des milliers d'autres étudiants et débattez sur des idées, discutez le contenu du cours et obtenez de l'aide pour en maîtriser les concepts.

Certificats
Certificats

Obtenez une reconnaissance officielle pour votre travail et partagez votre réussite avec vos amis, vos collègues et vos employeurs.

Créateurs
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
Tarification
Auditeur libreAcheter le cours
Accéder au contenu du cours

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Accéder au contenu noté

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Recevoir une Note Finale

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Obtenir un Certificat partageable

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Notation et examens
Note moyenne 4.6 sur 5 sur 438 notes

Great course! Very useful and easy to follow. Congratulations for the course!

I find the course a very good summary of brand management with focusing on important concepts and definitions.

I would like if the professor elaborates more on the Lemonade business example. That would give me a better understanding of how to apply in practice the brand and product management concepts discovered throughout the course.

muy bueno

Great Course! I got to learn a lot. Very useful content.