Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
À propos de ce cours
Compétences que vous acquerrez
- 5 stars74,93 %
- 4 stars20,68 %
- 3 stars3,14 %
- 2 stars0,57 %
- 1 star0,65 %
Meilleurs avis pour GESTION DE MARQUE ET DE PRODUITS
The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.
This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.
It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.
The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.
À propos du Spécialisation Mise en œuvre d'un marketing mix
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