4.0 What a product and brand portfolio is and why you need to define it.

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Compétences que vous apprendrez

Brand Architecture, Product Management, Brand Management, Brand Engagement

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4.6 (995 notes)
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EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

AF

Jul 08, 2016

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.\n\nThank you for this awesome course!

Enseigné par

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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