Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
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Compétences que vous acquerrez
- 5 stars75,02 %
- 4 stars20,62 %
- 3 stars3,12 %
- 2 stars0,57 %
- 1 star0,65 %
Meilleurs avis pour GESTION DE MARQUE ET DE PRODUITS
I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.
Great concepts that can easily get overlooked while working to create one's own brand.
Great content delivery and actual use cases help in easy understanding of all concepts
Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.
The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.
À propos du Spécialisation Mise en œuvre d'un marketing mix
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