Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
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Compétences que vous acquerrez
- 5 stars75 %
- 4 stars20,64 %
- 3 stars3,12 %
- 2 stars0,57 %
- 1 star0,65 %
Meilleurs avis pour GESTION DE MARQUE ET DE PRODUITS
Great concepts that can easily get overlooked while working to create one's own brand.
Great content delivery and actual use cases help in easy understanding of all concepts
Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.
This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.
Thank you for this awesome course!
The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.
À propos du Spécialisation Mise en œuvre d'un marketing mix
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