Spécialisation Marketing Mix Implementation

Take your product through the Marketing Mix. Master the Marketing Mix and take your product to new heights.

À propos de cette Spécialisation

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

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5 courses

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Projets

Conçu pour vous aider à vous exercer et à appliquer les compétences que vous avez acquises.

Certificats

Mettez en évidence vos nouvelles compétences sur votre CV ou sur LinkedIn.

Cours

Beginner Specialization.: No prior experience required.

COURS 1
Brand and Product Management
Session à venir : Apr 23
Sous-titres
English, Mongolian, Korean
À propos du cours
Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to lif
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COURS 2
Pricing Strategy
Session à venir : Apr 23
Sous-titres
English, Korean
À propos du cours
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value,
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COURS 3
Channel Management and Retailing
Session à venir : Apr 23
Engagement
4 weeks of study, 2-4 hours/week
Sous-titres
English, Korean
À propos du cours
Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distributi
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COURS 4
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Session à venir : Apr 30
Engagement
4 weeks of study, 2-4 hours/week
Sous-titres
English, Spanish, Korean
À propos du cours
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.
COURS 5
Marketing Mix Implementation Capstone
Session à venir : May 14
Engagement
5 weeks of study, 4-6 hours/week
Sous-titres
English
À propos du Projet Final
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analy
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.

Créateurs

IE Business School - a global leader
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.