À propos de ce Spécialisation

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In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

Résultats de carrière des étudiants
75 %
ont commencé une nouvelle carrière après avoir terminé ce spécialisation.
33 %
ont obtenu une augmentation de salaire ou une promotion.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
Cours en ligne à 100 %
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Planning flexible
Définissez et respectez des dates limites flexibles.
Niveau débutant
Approx. 6 mois pour terminer
3 heures/semaine recommandées
Anglais
Sous-titres : Anglais, Chinois (traditionnel), Vietnamien, Coréen, Mongol, Espagnol...
Résultats de carrière des étudiants
75 %
ont commencé une nouvelle carrière après avoir terminé ce spécialisation.
33 %
ont obtenu une augmentation de salaire ou une promotion.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
Cours en ligne à 100 %
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Planning flexible
Définissez et respectez des dates limites flexibles.
Niveau débutant
Approx. 6 mois pour terminer
3 heures/semaine recommandées
Anglais
Sous-titres : Anglais, Chinois (traditionnel), Vietnamien, Coréen, Mongol, Espagnol...

Cette Spécialisation compte 5 cours

Cours1

Cours 1

Brand and Product Management

4.7
étoiles
1,554 évaluations
334 avis
Cours2

Cours 2

Pricing Strategy

4.6
étoiles
720 évaluations
158 avis
Cours3

Cours 3

Channel Management and Retailing

4.4
étoiles
575 évaluations
110 avis
Cours4

Cours 4

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

4.7
étoiles
1,120 évaluations
259 avis

Offert par

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IE Business School

Foire Aux Questions

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • The time taken to complete this specialization will depend on the dedication and performance of the learner. It is however estimated that some 10 to 12 hours of student dedication is required to complete each of the courses.

  • No background knowledge is required to take and successfully complete this specialization.

  • The courses can be taken in any order, however we recommend that they are followed in the sequence that is indicated.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.