This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Ce cours fait partie de la Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
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À propos de ce cours
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Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
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Cours 1 sur 5 dans le
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Niveau débutant
Approx. 13 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Compétences que vous acquerrez
Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 13 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Programme du cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
The Social Media Landscape
This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
4 heures pour terminer
14 vidéos (Total 75 min), 8 lectures, 3 quiz
14 vidéos
Introduction to Social Media Marketing Overview3 min
Introduction to Anke Audenaert2 min
Careers in Digital Marketing5 min
The Social Media Landscape Overview37s
Introduction to Marketing7 min
Introduction to Digital Marketing7 min
Introduction to Social Media Marketing9 min
Social Media and Business6 min
Social Media and Non-Profits6 min
Categorizing Social Media5 min
The History of Facebook6 min
Facebook Products Overview4 min
The Social Media Landscape Conclusion2 min
8 lectures
About Professional Certificate Surveys5 min
A Message From Facebook10 min
Introduction to Social Media Marketing Course Syllabus10 min
How to Be Successful in This Course10 min
Professional Certificate Job Search Resources Overview10 min
Community Guidelines10 min
How to Create Social Media Accounts for Your Business10 min
Recap of the History of Facebook10 min
3 exercices pour s'entraîner
A Message From Facebook Quiz5 min
Social Media for Business Practice Quiz10 min
The Social Media Landscape Quiz10 min
2 heures pour terminer
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
2 heures pour terminer
13 vidéos (Total 120 min), 1 lecture, 2 quiz
13 vidéos
Use Facebook to Connect People and Businesses10 min
Engage and Entertain with Video on YouTube8 min
Make Connections on WhatsApp and Messenger10 min
Connect, Engage and Transact with WeChat11 min
Find People that Care about What You Do on Instagram12 min
Build Professional Connections on LinkedIn10 min
Use Short Video to Connect on TikTok11 min
Boost Your Messaging Game With Snapchat10 min
Join the Conversation on Twitter11 min
Showcase Your Products and Services on Pinterest 8 min
Connect on Niche Interests on Social10 min
Social Media Platforms Conclusion1 min
1 lecture
The Major Social Media Platforms10 min
2 exercices pour s'entraîner
Social Media Platforms Part I Practice Quiz10 min
Social Media Platforms Overview Quiz10 min
3 heures pour terminer
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
3 heures pour terminer
6 vidéos (Total 21 min), 3 lectures, 2 quiz
6 vidéos
What are Marketing Goals and Why Do you Need them? 3 min
Establishing SMART Goals for Your Marketing7 min
What are KPIs and Why Do you Need them? 3 min
Setting KPIs for Your Marketing5 min
Goals and Planning for Success Conclusion36s
3 lectures
Preparing For Your SMART Goal and KPIs Project20 min
SMART Goal Worksheet20 min
Key Performance Indicators Worksheet20 min
1 exercice pour s'entraîner
Goals and Planning for Success Quiz10 min
3 heures pour terminer
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
3 heures pour terminer
6 vidéos (Total 32 min), 3 lectures, 2 quiz
6 vidéos
What Is a Target Audience and Why Do you Need One?5 min
Defining your Target Audience9 min
What is a Customer Journey and Why Do You Need One? 8 min
Mapping your Customer's Journey7 min
Understand Your Audience Conclusion1 min
3 lectures
Research Tools to Identify Your Target Audience10 min
Target Audience Worksheet20 min
Customer Journey Worksheet20 min
1 exercice pour s'entraîner
Understand Your Audience Quiz10 min
Avis
Meilleurs avis pour INTRODUCTION TO SOCIAL MEDIA MARKETING
par TN28 nov. 2020
Marketing is a new domain to me, for someone who's new to this i will recommend this course because of the ease the course is structured and that facilitates understanding of very difficult concepts.
par DL1 nov. 2020
I learned a lot from this course. It explains the basics (which I knew already) but they expand it and give you proper tips to plan out your marketing plan. It is good to go back and learn it again.
par MS17 nov. 2020
The course is excellent. I just have one suggestion The peer-graded assignments should be cross-checked and detailed evaluation with examples should be provided so we can check our mistakes. Thanks
par KV27 oct. 2020
Great, easy to follow lessons. Lots of great starter information needed to create a solid foundation for Social Media Marketing. Overall enjoyed this course and was able to complete it quickly!
À propos du Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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