This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Ce cours fait partie de la Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
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À propos de ce cours
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Résultats de carrière des étudiants
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Obtenez un Certificat lorsque vous terminez
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Cours 1 sur 6 dans le
Niveau débutant
Approx. 15 heures pour terminer
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Sous-titres : Arabe, Français, Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Anglais, Espagnol
Ce que vous allez apprendre
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Compétences que vous acquerrez
Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy
Résultats de carrière des étudiants
40%
ont commencé une nouvelle carrière après avoir terminé ce cours
25%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 6 dans le
Niveau débutant
Approx. 15 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Programme du cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
The Social Media Landscape
This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
4 heures pour terminer
14 vidéos (Total 75 min), 8 lectures, 3 quiz
3 heures pour terminer
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
3 heures pour terminer
13 vidéos (Total 120 min), 2 lectures, 2 quiz
3 heures pour terminer
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
3 heures pour terminer
6 vidéos (Total 21 min), 3 lectures, 3 quiz
4 heures pour terminer
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
4 heures pour terminer
6 vidéos (Total 32 min), 4 lectures, 3 quiz
Avis
Meilleurs avis pour INTRODUCTION TO SOCIAL MEDIA MARKETING
par RS16 janv. 2021
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose. Thank you Mrs. Anke
par MP26 déc. 2020
Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!
par TN28 nov. 2020
Marketing is a new domain to me, for someone who's new to this i will recommend this course because of the ease the course is structured and that facilitates understanding of very difficult concepts.
par FB10 janv. 2021
The course was really interesting. Because they started with the basics, it was really understandable. Furthermore, the assignments helped me to put the theory into practice which was really helpful.
À propos du Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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