This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Ce cours fait partie de la Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
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Cours 1 sur 6 dans le
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Approx. 15 heures pour terminer
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Sous-titres : Arabe, Français, Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Anglais, Espagnol
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Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Compétences que vous acquerrez
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media Marketing Strategy
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 6 dans le
Niveau débutant
Approx. 15 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Anglais, Espagnol
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affaires
Offert par
Méta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programme de cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
The Social Media Landscape
This week you'll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
4 heures pour terminer
14 vidéos (Total 75 min), 8 lectures, 3 quiz
3 heures pour terminer
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
3 heures pour terminer
13 vidéos (Total 120 min), 2 lectures, 2 quiz
3 heures pour terminer
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
3 heures pour terminer
6 vidéos (Total 21 min), 3 lectures, 3 quiz
4 heures pour terminer
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
4 heures pour terminer
6 vidéos (Total 32 min), 4 lectures, 3 quiz
Avis
- 5 stars88,39 %
- 4 stars9,58 %
- 3 stars1,12 %
- 2 stars0,21 %
- 1 star0,68 %
Meilleurs avis pour INTRODUCTION TO SOCIAL MEDIA MARKETING
par PW17 juil. 2022
Great Presentation style.i like her infrormative speechs.highy valuble for fundamental informations.foundation should be really solid for any specialization course.Thank you.Lets continue program.
par TS29 mars 2022
The Introduction to Social Media Marketing course was very well presented. The information was broke down into digestable parts and easy to follow. Anke does a great job presenting the information.
par AM14 juin 2022
Aku sangat puas dengan sistem materi, quiz hingga pratek pembelajaran yang sangat mendalam terkait digital marketing. sangat lengkap dan tentunya penyampaian belajarnya sangat seru dan mudah dipahami.
par MK30 août 2022
So far so good. I like the self-paced course. It allows me to reread content or review video lectures more than once to strengthen my knowledge and understanding of the content before moving forward.
À propos du Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
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