This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
Ce cours fait partie de la Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
Offert par
À propos de ce cours
216,722 consultations récentes
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 9 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Compétences que vous acquerrez
Social Media MarketingBrand ManagementCampaign ManagementAd Management
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 9 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Introduction to Social Media Advertising
In week 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.
3 heures pour terminer
13 vidéos (Total 52 min), 5 lectures, 2 quiz
13 vidéos
Fundamentals of Social Media Advertising Overview3 min
Introduction to Daniel Kob1 min
Careers in Digital Marketing5 min
Introduction to Social Media Advertising Overview1 min
Why and When to Pay for Ads2 min
Organic Posts vs. Paid Ads5 min
Organic Posts vs. Paid Ads on Facebook and Instagram5 min
Ad Formats on Popular Social Media Platforms5 min
The Five Components of a Social Media Ad5 min
Anatomy of a Facebook and Instagram Ad3 min
Evaluating the Effectiveness of an Ad4 min
Introduction to Social Media Advertising Conclusion1 min
5 lectures
Fundamentals of Social Media Advertising Course Syllabus10 min
How to Be Successful in This Course10 min
Professional Certificate Job Search Resources Overview10 min
Community Guidelines10 min
Overview of Ad Formats on Different Social Media Platforms20 min
2 exercices pour s'entraîner
Why, When and Where to Advertise Practice Quiz10 min
Introduction to Social Media Advertising Quiz20 min
2 heures pour terminer
Creating Effective Ads on Social Media
In week 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.
2 heures pour terminer
7 vidéos (Total 38 min), 3 lectures, 2 quiz
7 vidéos
How Your Business Goals Determine Your KPIs5 min
Tips for Sourcing and Creating Ad Visuals6 min
Writing Effective Copy for Your Ad8 min
Collaborating with Internal and External Teams5 min
Working with Creative Briefs8 min
Creating Effective Ads on Social Media Conclusion2 min
3 lectures
Tools for Creating Effective Visuals10 min
Tools to Employ for Effective Copy10 min
Creative Brief Worksheet30 min
2 exercices pour s'entraîner
Designing and Writing Effective Ads Practice Quiz10 min
Creating Effective Ads on Social Media Quiz20 min
1 heure pour terminer
Data, Privacy and Policies on Social Media
This week you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.
1 heure pour terminer
10 vidéos (Total 32 min)
10 vidéos
Data-Based Advertising3 min
How Data is Collected Online2 min
Different Data Formats5 min
Who Collects and Stores Data?3 min
Intro to Data Protection Policies1 min
Government Regulations: GDPR, CCPA & COPPA5 min
Industry Self-Regulation3 min
Company Data Policies2 min
Data, Privacy and Policies on Social Media Conclusion1 min
2 exercices pour s'entraîner
The Role of Data in Social Media Advertising Practice Quiz10 min
Data, Privacy and Policies on Social Media Quiz20 min
1 heure pour terminer
Getting Started with Advertising on Facebook and Instagram
This week you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.
1 heure pour terminer
9 vidéos (Total 30 min), 1 lecture, 2 quiz
9 vidéos
Case Study: Charleston Gourmet Burger Company3 min
Build an Ad from Your Facebook Business Page4 min
Choose the Ad Objective for Your Business Goal2 min
Case Study: Blooms France2 min
Build an Ad from Your Instagram Business Account4 min
Instagram Stories Ads3 min
Creative Tips for Ads in Stories5 min
Getting Started with Advertising on Facebook and Instagram Conclusion1 min
1 lecture
Types of Facebook Ads You Can Create Directly from Your Page10 min
2 exercices pour s'entraîner
First Steps of Advertising on Facebook Practice Quiz10 min
Getting Started with Advertising on Facebook and Instagram Quiz20 min
Avis
Meilleurs avis pour FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING
par BA11 nov. 2020
Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.
par JI15 oct. 2020
The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.
par JJ30 oct. 2020
This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!
par CP28 nov. 2020
Keep on learning! This course is a bit more complicated than the previous but experience and learning knowledge is worth it!
À propos du Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
À quoi ai-je droit si je m'abonne à ce Certificat ?
Will I earn university credit for completing the Course?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
