This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
Ce cours fait partie de la Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
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100 % en ligne
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Cours 3 sur 6 dans le
Niveau débutant
Approx. 9 heures pour terminer
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Sous-titres : Arabe, Français, Portugais (européen), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Anglais, Espagnol
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Essayez Coursera pour les affairesCe que vous allez apprendre
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Compétences que vous acquerrez
- Social Media Marketing
- Brand Management
- Campaign Management
- Ad Management
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 6 dans le
Niveau débutant
Approx. 9 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Anglais, Espagnol
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affaires
Offert par
Méta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programme de cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Introduction to Social Media Advertising
In week 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.
3 heures pour terminer
13 vidéos (Total 52 min), 6 lectures, 2 quiz
3 heures pour terminer
Creating Effective Ads on Social Media
In week 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.
3 heures pour terminer
7 vidéos (Total 38 min), 3 lectures, 2 quiz
1 heure pour terminer
Data, Privacy and Policies on Social Media
This week you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.
1 heure pour terminer
10 vidéos (Total 32 min)
1 heure pour terminer
Getting Started with Advertising on Facebook and Instagram
This week you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.
1 heure pour terminer
9 vidéos (Total 30 min), 1 lecture, 2 quiz
Avis
- 5 stars87,37 %
- 4 stars10,13 %
- 3 stars1,44 %
- 2 stars0,48 %
- 1 star0,55 %
Meilleurs avis pour FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING
par JI15 oct. 2020
The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.
par OV15 sept. 2022
Intro to social media advertising Data policies, how to promote instagram post and pages,
how to promote facebook post and pages. Paid social media Advertising.
par LG4 avr. 2021
This course was so useful, I learned what is advertising and how to do it in different platforms, also I learned some rules about advertising in the world.
Thank you very much
par BA11 nov. 2020
Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.
À propos du Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
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