This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
Ce cours fait partie de la Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
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À propos de ce cours
189 923 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 4 sur 6 dans le
Niveau débutant
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Approx. 10 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Portugais (brésilien), Russe, Anglais, Espagnol
Ce que vous allez apprendre
Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
Compétences que vous acquerrez
- Social Media Marketing
- Meta Ads Manager
- Meta advertising
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 4 sur 6 dans le
Niveau débutant
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Approx. 10 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Portugais (brésilien), Russe, Anglais, Espagnol
Offert par
Méta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programme de cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
First Steps in Ads Manager
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.
3 heures pour terminer
12 vidéos (Total 51 min), 6 lectures, 2 quiz
2 heures pour terminer
Determine Your Campaign Objective and Budget
In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.
2 heures pour terminer
7 vidéos (Total 29 min), 4 lectures, 2 quiz
2 heures pour terminer
Select Your Audience, Platforms and Schedule
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.
2 heures pour terminer
12 vidéos (Total 64 min), 2 lectures, 2 quiz
2 heures pour terminer
Create Your Ads and Evaluate Your Campaign Results
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.
2 heures pour terminer
8 vidéos (Total 42 min), 3 lectures, 2 quiz
Avis
- 5 stars88,86 %
- 4 stars8,67 %
- 3 stars1,29 %
- 2 stars0,61 %
- 1 star0,55 %
Meilleurs avis pour ADVERTISING WITH META
par AK18 oct. 2021
Exceptionally comprehensive and instructive. Gives very good over view of Facebook universe, campaign designing, objective, creative formats, analytics etc. Daniel is especially good. Great going.
par MA9 août 2021
Very well organized for a beginner who wants to know how it works and much appreciation for the team. Keep providing us most useful courses like this.
par ZA15 févr. 2021
It's an amazing course that offers Coursera. I learned a lot from this and I say thank you so much to all team of Coursera and a great teacher.
par KD26 juin 2021
Excellent content. The way the course is built up, gradually increasing the complexity is perfect for a strong learning. I have taken away a great deal of knowledge from this course particularly.
À propos du Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
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