Ce cours fait partie de la Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel

Daniel Kob

Offert par

Nombre de Marketing appliqué au réseau social Facebook Certificat ProfessionnelFacebook

À propos de ce cours

186,839 consultations récentes

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns.  You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
By the end of this course, you will be able to:
• Structure campaigns in Facebook Ads Manager
• Identify the major components and elements of an ad in Facebook Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Facebook Ads Manager
• Edit and troubleshoot your ads in Facebook Ads Manager
• Take the exam for Facebook's Digital Marketing Associate Certification
 
This course is intended for people who want to learn how to use Facebook Ads Manager to create, manage and optimize campaigns on Facebook and Instagram and receive the Facebook Digital Marketing Associate Certification. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  

Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Cours 4 sur 6 dans le

Marketing appliqué au réseau social Facebook

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau débutant

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 10 heures pour terminer

Anglais

Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol

Ce que vous allez apprendre

Structure campaigns in Facebook Ads Manager

Build an ad that aligns with your marketing objectives and target it to your intended audience

Set a budget, placement, and schedule for your ads in Facebook Ads Manager

Become certified as a Facebook Digital Marketing Associate

Compétences que vous acquerrez

Social Media MarketingAds ManagerFacebook Advertising

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Cours 4 sur 6 dans le

Marketing appliqué au réseau social Facebook

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Niveau débutant

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 10 heures pour terminer

Anglais

Sous-titres : Français, Portugais (européen), Russe, Anglais, Espagnol

Enseignant

Évaluation de l'enseignant

4.87/5 (110 notes)

Daniel Kob

Marketing Leader & Entrepreneur

15,453 étudiants

2 cours

Offert par

Facebook

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

Programme du cours : ce que vous apprendrez dans ce cours

Évaluation du contenu99%(1,002 notes)

Semaine

Semaine 1

3 heures pour terminer

First Steps in Facebook Ads Manager

In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Facebook charges for ads and where ads are shown.

3 heures pour terminer

12 vidéos (Total 51 min), 6 lectures, 2 quiz

12 vidéos

Introduction to the Facebook Social Media Marketing Professional Certificate6 min

Advertising with Facebook Ads Manager Overview2 min

Introduction to Daniel Kob1 min

Careers in Digital Marketing5 min

First Steps in Facebook Ads Manager Overview 53s

Tools to Advertise on Facebook5 min

Ad Placements6 min

The Facebook Ad Auction7 min

Campaign Structure3 min

Set Up Your Ad Account3 min

How to Navigate Ads Manager6 min

First Steps in Facebook Ads Manager Conclusion1 min

6 lectures

Advertising with Facebook Course Syllabus10 min

How to Be Successful in This Course10 min

Professional Certificate Job Search Resources Overview10 min

User Interface Note: Professional Certificate Content10 min

Community Guidelines10 min

Glossary of Terms10 min

2 exercices pour s'entraîner

Introduction to Ads Manager Practice Quiz10 min

First Steps in Facebook Ads Manager Quiz20 min

Semaine

Semaine 2

2 heures pour terminer

Determine Your Campaign Objective and Budget

In the second week of this course, you’ll learn how to match your marketing goals to the right Facebook campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

2 heures pour terminer

7 vidéos (Total 29 min), 4 lectures, 2 quiz

7 vidéos

Determine Your Campaign Objective and Budget Overview1 min

Set a Campaign Objective6 min

Examples of Campaigns in Ads Manager 2 min

Determine Your Campaign Budget4 min

Set a Budget in Ads Manager3 min

Campaign Bid Strategies9 min

Determine Your Campaign Objective and Budget Conclusion1 min

4 lectures

Overview of Available Campaign Objectives10 min

Determine Whether You Fall into a Special Advertising Category10 min

Campaign Bid Strategy Guide10 min

A/B Testing10 min

2 exercices pour s'entraîner

Find the Campaign Objective that Matches Your Business Goal Practice Quiz10 min

Determine Your Campaign Objective and Budget Quiz15 min

Semaine

Semaine 3

2 heures pour terminer

Select Your Audience, Platforms and Schedule

In this week, you’ll learn how to select the audience for your ad campaign and how to use the Facebook pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

2 heures pour terminer

12 vidéos (Total 64 min), 2 lectures, 2 quiz

12 vidéos

Select Your Audience, Placements and Schedule Overview1 min

Introduction to Audiences in Ads Manager7 min

The 3 Types of Audience6 min

Core Audiences7 min

Introduction to Facebook Pixel6 min

Custom Audiences7 min

Lookalike Audiences6 min

Choose Ad Placements in Ads Manager5 min

Optimization & Spending Controls5 min

Schedule Your Ad Set3 min

Estimate Your Audience Reach6 min

Select Your Audience, Placements and Schedule Conclusion1 min

2 lectures

Targeting Options for Core Audiences10 min

Overview of Available Ad Placements10 min

2 exercices pour s'entraîner

Creating an Audience in Ads Manager Practice Quiz10 min

Select Your Audience, Placements and Schedule Quiz20 min

Semaine

Semaine 4

2 heures pour terminer

Create Your Ads and Evaluate Your Campaign Results

This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

2 heures pour terminer

8 vidéos (Total 42 min), 3 lectures, 2 quiz

8 vidéos

Create Your Ads and Evaluate Your Campaign Results Overview1 min

Ad Formats6 min

Create Your Ads in Ads Manager6 min

Edit and Troubleshoot Your Campaign7 min

Understand Your Campaign Performance6 min

Analyze Your Campaign Results7 min

How the Campaign Objective Determines Your Key Metrics5 min

Create Your Ads and Evaluate Your Campaign Results Conclusion1 min

3 lectures

Overview of Available Ad Formats10 min

Adhering to Policies in Ads Manager 10 min

Guide: Analyzing Your Campaign Results10 min

2 exercices pour s'entraîner

How to Create Your Ads in Ads Manager Practice Quiz15 min

Create Your Ads and Evaluate Your Campaign Results Quiz15 min

À propos du Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Marketing appliqué au réseau social Facebook

Foire Aux Questions

Quand aurai-je accès aux vidéos de cours et aux devoirs ?
L’accès à des vidéos de cours et des devoirs dépend de votre type d’inscription. Si vous suivez un cours en mode auditeur libre, vous pourrez voir la plupart des contenus de cours gratuitement. Pour accéder aux devoirs notés et obtenir un certificat, vous devrez acheter une expérience de certificat, pendant ou après avoir assister au cours en tant qu’auditeur libre. Si vous ne visualisez pas l’option auditeur libre :
Il est possible que le cours ne propose pas d’option auditeur libre. Vous pouvez en revanche accéder à un essai gratuit ou faire une demande d'aide financière.
Le cours propose peut-être « Cours complet, aucun certificat » à la place. Cette option vous permet de voir tous les contenus de cours, de soumettre les évaluations requises et d'obtenir une note finale. Cependant, vous ne pourrez pas acheter une expérience de certificat.
À quoi ai-je droit si je m'abonne à ce Certificat ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours du Certificat, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.

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