Facebook Advertisement can be frustrating and complicating. I've been advertising on Facebook for 3 years but I never went into details. This course finally helped me to understand how to optimize my budget, how to read ads statistics, how to analyze ads results, and how to use them wisely in the future ads campaigns. Moreover, I wanted to say a special "thank you" to Daniel for being responsive to the students of this course on his page on Linkedin. I had several issues with Facebook Ads Manager Account and I tried everything I could. I even contacted Daniel and he helped me with some helpful links to Facebook support. My issue is not solved yet but now I know the reason of the issue. I highly recommend this course to anyone who is involved in online advertisement and digital marketing. This is truly the best and up to date course about SMM. Thank you Facebook and Coursera.

Awesome course that takes into the backend and analytics of Facebook Advertising and how to make it work for your brand or your business

Amazing course! there have been discussed details on the Facebook advertisement and the instructor covered all the things about that.

This is very helpful. The way and process of how this module was done is fantastic. Kudos to all the team =) and Thank you so much

Wow the details were such an amazing journey of learning. Without using budget, this simulation really goes well

Very detailed and helpful course for our social media and digital marketing marketers. Highly recommended.

Great practical course I really enjoyed learning about this.

It's just an awesome and very knowledgeable course.

I really enjoyed learning new skills. Eye opener.

Comprehensive and informative!

I learned a lot! thank you!

Excellent teacher!

Learning so much!

Great Course!!

Great course!

THANK YOU

This is a great course, content-wise...I deduct one star because of the shoddy transcript which is littered with errors and typos. The machine learning program that is analysing Daniel's voice is not doing its job. There are also typos in some of the quiz questions, which is a bit odd, because it can cause a learner to misunderstand the question and answer wrongly.

Good class but thought it could have been shorter and more engaging like the other classes in the certificate program.

The course was very informative. There was no focus on A/B testing and how those features within facebook ads manager work. I was hoping to learn more about how I move on with what I learn from my new ads and audiences. For example - I've completed a new campaign and developed a custom audience. Now I have the results. Where to go from there? Sure we covered what some of the results might mean for certain ads. How do I continue to retarget and hone in on my audiences. That was not covered from what I understood.

Too much theory, too little practical knowledge.

This course really went in-depth with explaining all the intricacies of Facebook's advertising features and infrastructure, and provided truly great insights as to how to utilize the information to suit whatever marketing goals one has using Facebook as the main platform.

Excellent course! The instructor provided a very in depth discussion on how to navigate the facebook ads manager. The simulation exercise was tremendously helpful. Excited for the last course in this professional certificate!

Very good course. It explains well all the concepts, processes, gives very good examples and practices to apply the acquired knowledge. Daniel is a very good instructor, very clear and with a very good vibe.

I loved the course.

I will certainly return to review each week of this course, especially the Optimization & Spending Controls section and the course for created ads. GRACIAS!!

Very good instruction on creating Facebook advertising. You really have to do it before you understand all the options available. This course was just what I was looking for.