Ce cours fait partie de la Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel

4.9
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1,269 évaluations

98 %

Anke Audenaert

34 654 déjà inscrits

Offert par

Dans le cadre du diplôme Bachelor of Applied Arts and Sciences
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Méta-marketing appliqué aux réseaux sociaux Certificat ProfessionnelMéta

À propos de ce cours

112 158 consultations récentes

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.  
By the end of this course, you will be able to:
• Analyze dashboards and evaluate ROI from your social media marketing efforts
• Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
• Implement an A/B test to optimize your campaign
• Present and communicate the results of your campaign to a team

This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program.

This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Cours 5 sur 6 dans le

Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel

Niveau débutant

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 8 heures pour terminer

Anglais

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Ce que vous allez apprendre

Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team

Compétences que vous acquerrez

Marketing Optimization
Digital Marketing
Digital Analytics
Marketing Strategy
Communication

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Certificat partageable

Obtenez un Certificat lorsque vous terminez

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Cours 5 sur 6 dans le

Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel

Niveau débutant

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 8 heures pour terminer

Anglais

Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?

Essayez Coursera pour les affaires

Enseignant

Évaluation de l'enseignant

4,86/5 (418 évaluations)

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

372 065 étudiants

25 cours

Offert par

Méta

Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.

Commencez à travailler pour obtenir votre licence

Ce cours fait partie du diplôme intégralement en ligne Bachelor of Applied Arts and Sciences de Méta. Si vous êtes admis(e) au programme complet, vos cours sont pris en compte dans votre apprentissage diplômant.

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

Programme de cours : ce que vous apprendrez dans ce cours

Évaluation du contenu98%(5,238 évaluations)

Semaine

Semaine 1

4 heures pour terminer

Evaluate Your Marketing Results Against Goals

4 heures pour terminer

14 vidéos (Total 80 min), 7 lectures, 4 quiz

14 vidéos

Introduction to the Facebook Social Media Marketing Professional Certificate6 min

Measure and Optimize Social Media Marketing Campaigns Course Introduction2 min

Introduction to Anke Audenaert2 min

Careers in Digital Marketing5 min

Evaluate Your Marketing Results Against Goals Overview1 min

Align metrics with common marketing goals8 min

Data and Reports to Evaluate Performance7 min

Understanding ROAS and ROI12 min

Understanding Cost per Result10 min

Understanding Customer Lifetime Value9 min

ROAS and ROI Example4 min

Cost per Result Example3 min

Customer Lifetime Value Example4 min

Evaluate Your Marketing Results Against Goals Conclusion1 min

7 lectures

Measure and Optimize Social Media Marketing Campaigns Course Syllabus10 min

How to Be Successful in This Course10 min

Professional Certificate Job Search Resources Overview10 min

User Interface Note: Professional Certificate Content10 min

Community Guidelines10 min

Reporting in Facebook Ads Manager Overview10 min

Terms and Formulas10 min

4 exercices pour s'entraîner

ROAS & ROI Practice Quiz20 min

Cost Per Result Practice Quiz10 min

LTV Practice Quiz10 min

Evaluate Your Marketing Results Against Goals Quiz20 min

Semaine

Semaine 2

2 heures pour terminer

Measure Your Advertising Effectiveness

2 heures pour terminer

7 vidéos (Total 41 min), 2 lectures, 2 quiz

7 vidéos

Measure Your Advertising Effectiveness Overview1 min

What Are Experiments?4 min

Using Experiments to Measure Advertising Effectiveness6 min

Experiments to Measure Ad Effectiveness on Facebook12 min

Creating a Brand Survey Test and a Holdout Test8 min

Interpreting the Results of Brand Surveys and Holdout Tests5 min

Measure Your Advertising Effectiveness Conclusion1 min

2 lectures

Understanding the Facebook Pixel, SDK and Offline Conversions10 min

Data and Privacy in Online Advertising10 min

2 exercices pour s'entraîner

Introduction to Advertising Effectiveness Measurements Practice Quiz10 min

Measure Your Advertising Effectiveness Quiz20 min

Semaine

Semaine 3

2 heures pour terminer

Optimize Your Ad Campaigns

2 heures pour terminer

7 vidéos (Total 49 min), 1 lecture, 2 quiz

7 vidéos

Optimize Your Ad Campaigns with A/B Testing Overview8 min

Set Up an A/B Test7 min

Interpret Results of an A/B Test4 min

Measuring Across Channels with Media Mix Models6 min

Measuring Across Channels with Attribution14 min

Challenges When Measuring Across Channels6 min

Optimize Your Ad Campaigns Conclusion1 min

1 lecture

Summary of Attribution Models 10 min

2 exercices pour s'entraîner

Optimize within a Campaign with A/B Testing Practice Quiz10 min

Optimize Your Ad Campaigns Quiz20 min

Semaine

Semaine 4

1 heure pour terminer

Communicate Your Marketing Results

1 heure pour terminer

7 vidéos (Total 49 min), 1 lecture, 2 quiz

7 vidéos

Presenting Your Campaign Results10 min

Presenting Your Campaign Results (Applied)7 min

Telling a Clear Story With Data6 min

Communicating in a Presentation9 min

Example: MFreshFlowers12 min

Communicate Your Marketing Results Conclusion1 min

Congratulations!1 min

1 lecture

Template for a Presentation10 min

2 exercices pour s'entraîner

Telling Your Full Campaign Story Practice Quiz10 min

Communicate Your Marketing Results Quiz20 min

Avis

4.9

324 avis

5 stars
89,06 %
4 stars
9,12 %
3 stars
0,86 %
2 stars
0,47 %
1 star
0,47 %

Meilleurs avis pour MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS

par MA25 mai 2022

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

par NM14 mars 2021

Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.

par RJ29 avr. 2021

An very complete course, covering aspects of not just marketing, but also on the presentation side, which will really help in the real world. Loved the course!

par KN25 mai 2022

It was very helpful to enhance my knowledge on facebook advertising. Specially on the experiments. Also had good knowledge on presentation skills. Thank you very much.

Voir tous les avis

À propos du Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Méta-marketing appliqué aux réseaux sociaux

Foire Aux Questions

Quand aurai-je accès aux vidéos de cours et aux devoirs ?
L’accès à des vidéos de cours et des devoirs dépend de votre type d’inscription. Si vous suivez un cours en mode auditeur libre, vous pourrez voir la plupart des contenus de cours gratuitement. Pour accéder aux devoirs notés et obtenir un certificat, vous devrez acheter une expérience de certificat, pendant ou après avoir assister au cours en tant qu’auditeur libre. Si vous ne visualisez pas l’option auditeur libre :
Il est possible que le cours ne propose pas d’option auditeur libre. Vous pouvez en revanche accéder à un essai gratuit ou faire une demande d'aide financière.
Le cours propose peut-être « Cours complet, aucun certificat » à la place. Cette option vous permet de voir tous les contenus de cours, de soumettre les évaluations requises et d'obtenir une note finale. Cependant, vous ne pourrez pas acheter une expérience de certificat.
À quoi ai-je droit si je m'abonne à ce Certificat ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours du Certificat, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

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Measure and Optimize Social Media Marketing Campaigns

À propos de ce cours

Ce que vous allez apprendre

Compétences que vous acquerrez