À propos de ce cours

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Certificat partageable
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100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
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Niveau débutant

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 8 heures pour terminer
Anglais

Ce que vous allez apprendre

  • Understand different techniques used to measure the effectiveness of marketing campaigns across channels 

  • Implement an A/B test to optimize your campaign

  • Analyze dashboards and evaluate the ROI from your social media marketing efforts

  • Present and communicate your findings to a team 

Compétences que vous acquerrez

Marketing OptimizationDigital MarketingDigital AnalyticsMarketing StrategyCommunication
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Approx. 8 heures pour terminer
Anglais

Offert par

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Facebook

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1

Semaine 1

3 heures pour terminer

Evaluate Your Marketing Results Against Goals

3 heures pour terminer
14 vidéos (Total 80 min), 5 lectures, 4 quiz
14 vidéos
Measure and Optimize Social Media Marketing Campaigns Course Introduction2 min
Introduction to Anke Audenaert2 min
Careers in Digital Marketing5 min
Evaluate Your Marketing Results Against Goals Overview1 min
Align metrics with common marketing goals8 min
Data and Reports to Evaluate Performance7 min
Understanding ROAS and ROI12 min
Understanding Cost per Result10 min
Understanding Customer Lifetime Value9 min
ROAS and ROI Example4 min
Cost per Result Example3 min
Customer Lifetime Value Example4 min
Evaluate Your Marketing Results Against Goals Conclusion1 min
5 lectures
Measure and Optimize Social Media Marketing Campaigns Course Syllabus10 min
How to Be Successful in This Course10 min
Professional Certificate Job Search Resources Overview10 min
Community Guidelines10 min
Reporting in Facebook Ads Manager Overview10 min
4 exercices pour s'entraîner
ROAS & ROI Practice Quiz20 min
Cost Per Result Practice Quiz10 min
LTV Practice Quiz10 min
Evaluate Your Marketing Results Against Goals Quiz20 min
Semaine
2

Semaine 2

2 heures pour terminer

Measure Your Advertising Effectiveness

2 heures pour terminer
7 vidéos (Total 41 min), 2 lectures, 2 quiz
7 vidéos
What Are Experiments?4 min
Using Experiments to Measure Advertising Effectiveness6 min
Experiments to Measure Ad Effectiveness on Facebook12 min
Creating a Brand Survey Test and a Holdout Test8 min
Interpreting the Results of Brand Surveys and Holdout Tests5 min
Measure Your Advertising Effectiveness Conclusion1 min
2 lectures
Connecting data with the Facebook Pixel, SDK and Conversion API10 min
Data and Privacy in Online Advertising10 min
2 exercices pour s'entraîner
Introduction to Advertising Effectiveness Measurements Practice Quiz10 min
Measure Your Advertising Effectiveness Quiz20 min
Semaine
3

Semaine 3

2 heures pour terminer

Optimize Your Ad Campaigns

2 heures pour terminer
7 vidéos (Total 49 min), 1 lecture, 2 quiz
7 vidéos
Set Up an A/B Test7 min
Interpret Results of an A/B Test4 min
Measuring Across Channels with Media Mix Models6 min
Measuring Across Channels with Attribution14 min
Challenges When Measuring Across Channels6 min
Optimize Your Ad Campaigns Conclusion1 min
1 lecture
Summary of Attribution Models 10 min
2 exercices pour s'entraîner
Optimize within a Campaign with A/B Testing Practice Quiz10 min
Optimize Your Ad Campaigns Quiz20 min
Semaine
4

Semaine 4

1 heure pour terminer

Communicate Your Marketing Results

1 heure pour terminer
7 vidéos (Total 49 min), 1 lecture, 2 quiz
7 vidéos
Presenting Your Campaign Results (Applied)7 min
Telling a Clear Story With Data6 min
Communicating in a Presentation9 min
Example: MFreshFlowers12 min
Communicate Your Marketing Results Conclusion1 min
Congratulations!1 min
1 lecture
Template for a presentation10 min
2 exercices pour s'entraîner
Telling Your Full Campaign Story Practice Quiz10 min
Communicate Your Marketing Results Quiz20 min

À propos du Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel

Marketing appliqué au réseau social Facebook

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