This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
Ce cours fait partie de la Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
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À propos de ce cours
120 638 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 5 sur 6 dans le
Niveau débutant
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Approx. 8 heures pour terminer
Anglais
Sous-titres : Anglais, Espagnol, Portugais (brésilien), Arabe
Ce que vous allez apprendre
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
Compétences que vous acquerrez
- Marketing Optimization
- Digital Marketing
- Digital Analytics
- Marketing Strategy
- Communication
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 5 sur 6 dans le
Niveau débutant
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Approx. 8 heures pour terminer
Anglais
Sous-titres : Anglais, Espagnol, Portugais (brésilien), Arabe
Offert par
Méta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programme de cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
Evaluate Your Marketing Results Against Goals
This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.
4 heures pour terminer
14 vidéos (Total 80 min), 7 lectures, 4 quiz
2 heures pour terminer
Measure Your Advertising Effectiveness
In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.
2 heures pour terminer
7 vidéos (Total 41 min), 2 lectures, 2 quiz
2 heures pour terminer
Optimize Your Ad Campaigns
In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.
2 heures pour terminer
7 vidéos (Total 49 min), 1 lecture, 2 quiz
1 heure pour terminer
Communicate Your Marketing Results
This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.
1 heure pour terminer
7 vidéos (Total 49 min), 1 lecture, 2 quiz
Avis
- 5 stars89,03 %
- 4 stars8,98 %
- 3 stars0,98 %
- 2 stars0,53 %
- 1 star0,44 %
Meilleurs avis pour MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS
par SP18 janv. 2021
A very complete course with the new trends and news of digital marketing. We provide ourselves with tools and advice that make our work an experience of creativity and personal growth. Thanks a lot!
par RJ29 avr. 2021
An very complete course, covering aspects of not just marketing, but also on the presentation side, which will really help in the real world. Loved the course!
par C24 juil. 2022
Another course that will help you effectively build your professional knowledge in the social media marketing arena. Measure, optimize and present your findings with confidence
par AT17 sept. 2021
This course helped me appreciate Marketing more. The course was brief but very substantial. Very worth it for professionals who want to experts in Marketing.
À propos du Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
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