This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
Ce cours fait partie de la Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
À propos de ce cours
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
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Essayez Coursera pour les affairesCe que vous allez apprendre
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
Compétences que vous acquerrez
- Marketing Optimization
- Digital Marketing
- Digital Analytics
- Marketing Strategy
- Communication
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesOffert par
Commencez à travailler pour obtenir votre licence
Programme de cours : ce que vous apprendrez dans ce cours
Evaluate Your Marketing Results Against Goals
Measure Your Advertising Effectiveness
Optimize Your Ad Campaigns
Communicate Your Marketing Results
Avis
- 5 stars89,06 %
- 4 stars9,12 %
- 3 stars0,86 %
- 2 stars0,47 %
- 1 star0,47 %
Meilleurs avis pour MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS
This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.
Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.
An very complete course, covering aspects of not just marketing, but also on the presentation side, which will really help in the real world. Loved the course!
It was very helpful to enhance my knowledge on facebook advertising. Specially on the experiments. Also had good knowledge on presentation skills. Thank you very much.
À propos du Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel

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