This course provides you with skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with A/B testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
Ce cours fait partie de la Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
Offert par
À propos de ce cours
13,815 consultations récentes
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 5 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Approx. 8 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
Understand different techniques used to measure the effectiveness of marketing campaigns across channels
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate your findings to a team
Compétences que vous acquerrez
Marketing OptimizationDigital MarketingDigital AnalyticsMarketing StrategyCommunication
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 5 sur 5 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Approx. 8 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Evaluate Your Marketing Results Against Goals
This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.
3 heures pour terminer
14 vidéos (Total 80 min), 5 lectures, 4 quiz
14 vidéos
Measure and Optimize Social Media Marketing Campaigns Course Introduction2 min
Introduction to Anke Audenaert2 min
Careers in Digital Marketing5 min
Evaluate Your Marketing Results Against Goals Overview1 min
Align metrics with common marketing goals8 min
Data and Reports to Evaluate Performance7 min
Understanding ROAS and ROI12 min
Understanding Cost per Result10 min
Understanding Customer Lifetime Value9 min
ROAS and ROI Example4 min
Cost per Result Example3 min
Customer Lifetime Value Example4 min
Evaluate Your Marketing Results Against Goals Conclusion1 min
5 lectures
Measure and Optimize Social Media Marketing Campaigns Course Syllabus10 min
How to Be Successful in This Course10 min
Professional Certificate Job Search Resources Overview10 min
Community Guidelines10 min
Reporting in Facebook Ads Manager Overview10 min
4 exercices pour s'entraîner
ROAS & ROI Practice Quiz20 min
Cost Per Result Practice Quiz10 min
LTV Practice Quiz10 min
Evaluate Your Marketing Results Against Goals Quiz20 min
2 heures pour terminer
Measure Your Advertising Effectiveness
In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.
2 heures pour terminer
7 vidéos (Total 41 min), 2 lectures, 2 quiz
7 vidéos
What Are Experiments?4 min
Using Experiments to Measure Advertising Effectiveness6 min
Experiments to Measure Ad Effectiveness on Facebook12 min
Creating a Brand Survey Test and a Holdout Test8 min
Interpreting the Results of Brand Surveys and Holdout Tests5 min
Measure Your Advertising Effectiveness Conclusion1 min
2 lectures
Connecting data with the Facebook Pixel, SDK and Conversion API10 min
Data and Privacy in Online Advertising10 min
2 exercices pour s'entraîner
Introduction to Advertising Effectiveness Measurements Practice Quiz10 min
Measure Your Advertising Effectiveness Quiz20 min
2 heures pour terminer
Optimize Your Ad Campaigns
In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.
2 heures pour terminer
7 vidéos (Total 49 min), 1 lecture, 2 quiz
7 vidéos
Set Up an A/B Test7 min
Interpret Results of an A/B Test4 min
Measuring Across Channels with Media Mix Models6 min
Measuring Across Channels with Attribution14 min
Challenges When Measuring Across Channels6 min
Optimize Your Ad Campaigns Conclusion1 min
1 lecture
Summary of Attribution Models 10 min
2 exercices pour s'entraîner
Optimize within a Campaign with A/B Testing Practice Quiz10 min
Optimize Your Ad Campaigns Quiz20 min
1 heure pour terminer
Communicate Your Marketing Results
This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.
1 heure pour terminer
7 vidéos (Total 49 min), 1 lecture, 2 quiz
7 vidéos
Presenting Your Campaign Results (Applied)7 min
Telling a Clear Story With Data6 min
Communicating in a Presentation9 min
Example: MFreshFlowers12 min
Communicate Your Marketing Results Conclusion1 min
Congratulations!1 min
1 lecture
Template for a presentation10 min
2 exercices pour s'entraîner
Telling Your Full Campaign Story Practice Quiz10 min
Communicate Your Marketing Results Quiz20 min
À propos du Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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