Measure Your Advertising Effectiveness Overview

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Compétences que vous apprendrez

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Avis

4.9 (1,027 évaluations)

  • 5 stars
    88,99 %
  • 4 stars
    9,54 %
  • 3 stars
    0,77 %
  • 2 stars
    0,29 %
  • 1 star
    0,38 %

SE

27 déc. 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

MA

25 mai 2022

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

À partir de la leçon

Measure Your Advertising Effectiveness

In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.

Enseigné par

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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