This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

I am happy to join this course, as I have provided golden and valuable information, especially in the field of advertising campaigns analysis

This course has changed my perception about Social Media Marketing Campaigns. Its an entire world out there waiting to be explored. An absolutely fantastic course that has given me the right mindset to go deeper into the social media marketing field. Loved it!

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

Valuable insigts. This is truly a course that's sharing value in spades!

Very useful course. Probably the best of all courses in specialization!

Amazing inputs on the Metrics to Measure the effectiveness of the ads

Great course, as all the other ones in this specialisation

I have to say this course is absolutely wonderful!!

The best course for measures kpi and presentation

It's a perfect course with a lot of insights!

Great course. Very well explained

Search engine advertising with google ads has become a standard marketing tool for many enrepeneurs,self employed peopel and founder.for a compaign to run as efficiently as possible and achive the desired results, optimisation is essential. and on other hand,In order to track the results of your advertising efforts, you’ll need data about those results.  And, while the meta Ads Manager platform can track many things, you will have to help it a bit to track your results.  You need to connect the data related to your results (like conversions, sales etc) to the meta system.  meta provides tools for that.

This is a very helpful and very clear to understand course. Not only is the instructor very engaging that I didn't feel that I was just listening to a recording but she also included examples with visuals that are easy on the eyes and executed the actual application of the lesson and a video on how it works in real life. I love this course, I would recommended it to anyone! It also teaches skills that can be used in creating great presentations. Thank you Anke!

V​ery useful, full of insightfull information, the teachers are very articulate, well knowledgeable, and showcase every detail in a comprehensive way.

t​he course gets more insightfull as you go further through the content, i have no background in marketing, and i have learnt how to set up a campaign, how to test my results, what to expect, how to use facebook ads manager, how to read into my tests results, and how to move forward based on real time data.

Thank you very much Coursera for granting scholarship to finished this course. Thank you very much Facebook for additional knowledge and skills on social media marketing on Facebook, Instagram and other social media platforms. Thank you Very much DOST CARAGA for granting me Coursera scholarship. It is so helpful for a person with disability like me.

Thank you Professor Anke Audenaert and other professor who taught us Social Media Marketing.

Top quality. Instruction is clear and applicable. I'm eager to apply in the real world. I already have my first freelance client.

The only thing I found confusing was the use of the word "insights" in the presentations to clients or team members because this term was used earlier to refer to Facebook Insights and Instagram Insights and that is not what it is referring to here.

Thank you!

Great course! I STRONGLY recommed this course . Instructor Anke Audenaert explained the relation between Facebook Ads metrics and campaign objectives (ROAS, ROI, performance KPIS...), showed the experiments available on FB's platform (Brand Survey and Holdout Test), how to set A/B tests and last but not least, how to present marketing results to clients. Had an amazing experience!

Best Course Ever with full of practical Knowledge. I love this course really because this course gives me a clear understanding of Social Media Marketing and now I'm very confident to pursue my career as a social media marketer and I would like to thanks the Instructors and the Coursera team who puts all possible efforts to share this course with us. Thank you so much!!

todo se lo debo a los esteroides mentales , es decir la lectura constante y al hermoso arte del trading :D , esto sin duda es lo que me motivo para seguir con este curso aunque aveces me aburria siempre le di duro y a mis 2 perritos hans y rex que los amo hasta el mas alla y a mi maxito que desde el cielo me esta viendo

I learned so much in this course. It helps me how to set up the campaign experiments for optimization, read the data of the results, and how to communicate it to your team/client. You won't be overwhelmed, the course is well developed and Anke is excellent at delivering as if she will walk you through it.

This course teaches very in-depth information regarding the measurement and optimization of a social media marketing campaign, and although it at times can be very technical to understand all the terms and such, it provided me great insight as to how to evaluate and disseminate such information.

The insights in this course are valuable. It will help enterpreneurs and marketers be confident in creating campaigns by analyzing the results. Like what Marlene of MFlowers said, it is trial and error, but the beauty of it all is that we can always optimize using the data that we have.

Un curso sumamente interesante para aprender de una forma muy amena elementos del marketing que potencialicen cualquier presupuesto, incluso tratándose de una startup o una PyME. Lo recomiendo ampliamente, además de que Anke Audenaert es una instructora competente y buena comunicadora.

These courses have been giving me a really solid base for my marketing knowledge, strategies and a system of approach when it comes to creating a marketing campaign. I am really excited to get started in my career and feel much more confident in achieving success thanks to this course!