This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager. Then, you’ll learn how Meta reports results and how you can customize the reports to match your business goals. You’ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. You’ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. In this course, you’ll also find a summary of Meta’s recommended approach to data analysis.
Ce cours fait partie de la Méta-analyse marketing Certificat Professionnel
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À propos de ce cours
No experience is needed to start this course.
Prerequisites: The first four courses in this program.
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesCe que vous allez apprendre
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Compétences que vous acquerrez
- A/B Testing
- Meta advertising
- Social Media Marketing
- Data Analysis
- Ads Manager
No experience is needed to start this course.
Prerequisites: The first four courses in this program.
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
Essayez Coursera pour les affairesOffert par
Programme de cours : ce que vous apprendrez dans ce cours
Fundamentals of Facebook Ads Manager
Analyzing Campaign Results
Running Facebook Experiments
Optimizing Your Marketing Mix
Avis
- 5 stars84,61 %
- 4 stars13,46 %
- 3 stars0,96 %
- 2 stars0,96 %
Meilleurs avis pour MARKETING ANALYTICS WITH META
Everything was topnotch- explicit explanation, engaging quizes and great presentation!
Excellent course content and well formulated in stages easy to assimilate. Very nice.
clear info and good course. however, just annoy with tutor many times about her hair and movement all the times. it might be because of too much zoom in to her posture.
Very helpful to learn how to use facebook in marketing
À propos du Méta-analyse marketing Certificat Professionnel

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