À propos de ce cours : If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: · Express your ideas through efficient emails, reports and persuasive presentations · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world · Become part of a global community of business professionals who are developing their English communication skills

Créé par : Université d'État de l'Arizona

Enseigné par : Andrea Mürau Haraway, International Educator
Arizona State University, Global Launch
Enseigné par : Wanda Huber, International Educator
Arizona State University Global Launch
Enseigné par : Jenny Young, International Educator
Arizona State University Global Launch
Enseigné par : Beatriz Fuentes-Anderson, International Educator
Arizona State University Global Launch

Informations de base	Cours 3 de 4 dans Business English Specialization
Niveau	Intermédiaire
Engagement	6 weeks of study, 2-4 hours/week
Langue	English
Comment réussir	Réussissez tous les devoirs notés pour terminer le cours.
Notes des utilisateurs	4.7 étoiles Note moyenne des utilisateurs 4.7Voir ce que disent les étudiants

Programme de cours

SEMAINE 1

Product

Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.

6 vidéos, 7 lectures, 4 quiz pour s'exercer

Leitura: 1.1 Weekly Goals and Advice from Instructors
Leitura: 1.3 Vocabulary Preview
Prompt de discussão: Meet and Greet: Introduce Yourself
Leitura: Directions for Submitting Audio or Video
Vidéo: 1.4 Effective Brainstorming Techniques
Leitura: 1.5 Why Brainstorming Works Best Online
Teste para praticar: 1.6 Checkpoint: Brainstorming
Vidéo: 1.7 Giving Opinions in Brainstorming
Teste para praticar: 1.8 Checkpoint: Giving Opinions in Brainstorming
Vidéo: 1.9 Group Dynamics: What Role Will You Play?
Leitura: 1.10 How Group Dynamics Affect Decisions
Teste para praticar: 1.11 Checkpoint: Group Dynamics
Vidéo: 1.12 Agreeing/Disagreeing In Meetings
Teste para praticar: 1.13 Checkpoint: Agreeing/Disagreeing In Meetings
Leitura: 1.14 Expressing Opinions-Sentence Stems
Prompt de discussão: 1.15 Let's Discuss: Brainstorming Success Stories
Vidéo: 1.16 Week 1 Review
Avaliação entre colegas: 1.17 Apply Your Knowledge PART 1: Lead a BrainWriting Session (optional)
Avaliação entre colegas: 1.18 Apply Your Knowldege PART 2: Analyzing Ideas and Reporting Out (optional)
Leitura: 1.20 Quizlet Vocabulary Practice: Product

Noté: 1.19 Week 1 Test

SEMAINE 2

Product Perception

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

6 vidéos, 10 lectures, 4 quiz pour s'exercer

Leitura: 2.1 Weekly Goals and Advice from Instructors
Leitura: 2.3 Vocabulary Preview
Vidéo: 2.4 Writing Surveys That Get You Actionable Insights
Leitura: 2.5 Writing Survey Questions: a Useful Blog Post
Teste para praticar: 2.6 Checkpoint: Writing Effective Surveys
Vidéo: 2.7 Visually Communicate Data with Charts
Teste para praticar: 2.8 Checkpoint: Visual Communication - Charts
Leitura: 2.9 Welcome to the Age of Experience
Prompt de discussão: 2.10 Let's Discuss: Welcome to the Age of Experience
Leitura: BONUS: 5 Key Metrics Measuring Brand Loyalty
Vidéo: 2.11 Chart and Graph Interpretation
Teste para praticar: 2.12 Checkpoint: Chart and Graph Interpretation
Leitura: 2.13 Perceptual Edge: Problems and Solutions for Graphs
Vidéo: 2.14 Graph and Chart Presentation
Teste para praticar: 2.15 Checkpoint: Graph and Chart Presentation
Leitura: BONUS - Eight Tips for Writing Effective Survey Questions
Leitura: BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention
Leitura: BONUS - Writing Good Survey Questions Tips and Advice
Prompt de discussão: 2.16 Let's Discuss: Outside The Box Puzzle
Vidéo: 2.17 Week 2 Review
Avaliação entre colegas: 2.18 Apply Your Knowledge Write a Survey Questionnaire (optional)
Leitura: 2.20 Quizlet Vocabulary Practice: Product Perception

Noté: 2.19 Week 2 Test

SEMAINE 3

Promotion

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.

6 vidéos, 8 lectures, 3 quiz pour s'exercer

Leitura: 3.1 Weekly Goals and Advice from Instructors
Leitura: 3.3 Vocabulary Preview
Vidéo: 3.4 Perception in Visual Communication
Leitura: 3.5 It's All Gooooooooood
Vidéo: 3.6 Visual Communication Strategies
Teste para praticar: 3.7 Checkpoint: Visual Communication
Vidéo: 3.8 Concise Language for Social Media Marketing
Leitura: 3.9 Excellent PowerPoint Examples
Teste para praticar: 3.10 Checkpoint: Concise Language for Social Media Marketing
Vidéo: 3.11 Clever and Catchy with Caution
Teste para praticar: 3.12 Checkpoint: Clever and Catchy with Caution
Leitura: 3.13 Nuts & Bolts ~ What is a Tagline?
Prompt de discussão: 3.14 Let's Discuss: Unintentionally Funny Taglines
Leitura: 3.15 Creating your Personal Tagline Worksheet
Leitura: 3.16 Creating Your Personal Tagline EXAMPLE Worksheet
Avaliação entre colegas: 3.17 Apply Your Knowledge What's Your Tagline? (optional)
Vidéo: 3.18 Week 3 Review
Leitura: 3.20 Quizlet Vocabulary Practice: Promotion

Noté: 3.19 Week 3 Test

SEMAINE 4

Persuasive Techniques

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.

6 vidéos, 8 lectures, 3 quiz pour s'exercer

Leitura: 4.1 Weekly Goals and Advice from Instructors
Leitura: 4.3 Vocabulary Preview
Vidéo: 4.4 Cialdini's Principles of Influence - Part 1
Leitura: 4.5 "Why?" It works!
Prompt de discussão: 4.6 Let's Discuss: "Why" It Works.
Vidéo: 4.7 Cialdini's Principles of Influence - Part 2
Teste para praticar: 4.8 Checkpoint: Principles of Influence
Leitura: 4.9 Metaphor, A Persuasive Heavy Weight
Prompt de discussão: 4.10 Let's Discuss: Metaphor Hunting
Leitura: BONUS: Cialdini in His Own Words
Leitura: BONUS: Social Proof in Action
Vidéo: 4.11 Power of One Word
Teste para praticar: 4.12 Checkpoint: Power of One Word
Leitura: 4.13 How to Get People to Do Stuff: Nouns or Verbs?
Prompt de discussão: 4.14 Let's Discuss: How to Get People to do Stuff: Nouns or Verbs?
Vidéo: 4.15 Influential Language
Teste para praticar: 4.16 Checkpoint: Influential Language
Prompt de discussão: 4.17 Let's Discuss: Scarcity - Cialdini in My Life
Vidéo: 4.18 Week 4 Review
Leitura: 4.20 Quizlet Vocabulary Practice: Persuasive Techniques

Noté: 4.19 Week 4 Test

SEMAINE 5

Pitch

Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.

6 vidéos, 16 lectures, 5 quiz pour s'exercer

Leitura: 5.1 Weekly Goals and Advice from Instructors
Leitura: 5.3 Vocabulary Preview
Vidéo: 5.4 Preparing your Presentation
Leitura: 5.5 Kinesics: Body Language for the Presenter
Leitura: 5.6 Presenting in English: Strategies for the Non-Native Speaker
Teste para praticar: 5.7 Checkpoint: Presentation Strategies
Vidéo: 5.8 Consultative Sales Presentations
Leitura: BONUS: The Consultative Sales Approach
Prompt de discussão: 5.9 Compete with Competitors not Customers
Teste para praticar: 5.10 Checkpoint: Consultative Sales Presentations
Leitura: 5.11 Interpreting Body Language for Sales
Prompt de discussão: 5.12 Let's Discuss: Interpreting Your Body Language
Prompt de discussão: 5.13 Let's Discuss: Body Language Analysis, Pursuit of Happyness Interview
Leitura: BONUS: Killer Presentations
Vidéo: 5.15 Language for Sales Scripts
Leitura: 5.16 Tips for Sales Scripting
Teste para praticar: 5.17 Checkpoint: Language for Sales Scripts
Vidéo: 5.18 Impromptu Speaking/Elevator Pitch
Leitura: 5.19 Elevator Pitch: Make it Memorable with 4 Techniques
Teste para praticar: 5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
Leitura: 5.21 Keep them Listening with Transition Words
Leitura: 5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!
Teste para praticar: 5.23 Useful Phrases and Transitions
Leitura: 5.24 Love it! Outstanding Example of an Elevator Pitch
Vidéo: 5.25 Week 5 Review
Leitura: 5.26 Steps to Preparing a Good Elevator Pitch
Avaliação entre colegas: 5.27 Apply Your Knowledge Give us Your Elevator Pitch (optional)
Leitura: BONUS Excellent TEDTalk on Elevator Speech
Leitura: BONUS Asking and Answering Questions
Leitura: 5.29 Quizlet Vocabulary Practice: Pitch

Noté: 5.28 Week 5 Test

SEMAINE 6

Review

In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.

1 vidéo, 1 lecture

Avaliação entre colegas: 6.1 Free Content Brings Me To You (optional)
Leitura: 6.4 References

Noté: 6.3 FINAL TEST

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Trabalho

Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.

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Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.

Certificados

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Créateurs

Université d'État de l'Arizona

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.

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Notation et examens

Note moyenne 4.7 sur 5 sur 65 notes

very informative

This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!