If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
Ce cours fait partie de la Spécialisation Business English
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Spécialisation Business EnglishUniversité d'État de l'ArizonaÀ propos de ce cours
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Cours 3 sur 4 dans le
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Niveau intermédiaire
Approx. 32 heures pour terminer
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Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol
Enseignants
Résultats de carrière des étudiants
40%
ont commencé une nouvelle carrière après avoir terminé ce cours
33%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
Approx. 32 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol
Offert par
Université d'État de l'Arizona
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
Programme du cours : ce que vous apprendrez dans ce cours
7 heures pour terminer
Product
Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
7 heures pour terminer
6 vidéos (Total 34 min), 7 lectures, 7 quiz
6 vidéos
1.4 Effective Brainstorming Techniques7 min
1.7 Giving Opinions in Brainstorming5 min
1.9 Group Dynamics: What Role Will You Play?4 min
1.12 Agreeing/Disagreeing In Meetings4 min
1.16 Week 1 Review9 min
7 lectures
1.1 Weekly Goals and Advice from Instructors10 min
1.3 Vocabulary Preview10 min
Directions for Submitting Audio or Video10 min
1.5 Why Brainstorming Works Best Online10 min
1.10 How Group Dynamics Affect Decisions10 min
1.14 Expressing Opinions-Sentence Stems10 min
1.20 Quizlet Vocabulary Practice: Product10 min
5 exercices pour s'entraîner
1.6 Checkpoint: Brainstorming30 min
1.8 Checkpoint: Giving Opinions in Brainstorming30 min
1.11 Checkpoint: Group Dynamics30 min
1.13 Checkpoint: Agreeing/Disagreeing In Meetings30 min
1.19 Week 1 Test30 min
6 heures pour terminer
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
6 heures pour terminer
6 vidéos (Total 33 min), 10 lectures, 6 quiz
6 vidéos
2.2 Survey Power2 min
2.4 Writing Surveys That Get You Actionable Insights4 min
2.7 Visually Communicate Data with Charts5 min
2.11 Chart and Graph Interpretation5 min
2.14 Graph and Chart Presentation7 min
2.17 Week 2 Review8 min
10 lectures
2.1 Weekly Goals and Advice from Instructors10 min
2.3 Vocabulary Preview10 min
2.5 Writing Survey Questions: a Useful Blog Post10 min
2.9 Welcome to the Age of Experience10 min
BONUS: 5 Key Metrics Measuring Brand Loyalty10 min
2.13 Perceptual Edge: Problems and Solutions for Graphs10 min
BONUS - Eight Tips for Writing Effective Survey Questions10 min
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10 min
BONUS - Writing Good Survey Questions Tips and Advice10 min
2.20 Quizlet Vocabulary Practice: Product Perception10 min
5 exercices pour s'entraîner
2.6 Checkpoint: Writing Effective Surveys30 min
2.8 Checkpoint: Visual Communication - Charts30 min
2.12 Checkpoint: Chart and Graph Interpretation30 min
2.15 Checkpoint: Graph and Chart Presentation30 min
2.19 Week 2 Test30 min
5 heures pour terminer
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
5 heures pour terminer
6 vidéos (Total 33 min), 8 lectures, 5 quiz
6 vidéos
3.4 Perception in Visual Communication4 min
3.6 Visual Communication Strategies6 min
3.8 Concise Language for Social Media Marketing5 min
3.11 Clever and Catchy with Caution5 min
3.18 Week 3 Review10 min
8 lectures
3.1 Weekly Goals and Advice from Instructors10 min
3.3 Vocabulary Preview10 min
3.5 It's All Gooooooooood10 min
3.9 Excellent PowerPoint Examples10 min
3.13 Nuts & Bolts ~ What is a Tagline?10 min
3.15 Creating your Personal Tagline Worksheet10 min
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10 min
3.20 Quizlet Vocabulary Practice: Promotion10 min
4 exercices pour s'entraîner
3.7 Checkpoint: Visual Communication30 min
3.10 Checkpoint: Concise Language for Social Media Marketing30 min
3.12 Checkpoint: Clever and Catchy with Caution30 min
3.19 Week 3 Test30 min
5 heures pour terminer
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
5 heures pour terminer
6 vidéos (Total 42 min), 8 lectures, 4 quiz
6 vidéos
4.4 Cialdini's Principles of Influence - Part 16 min
4.7 Cialdini's Principles of Influence - Part 26 min
4.11 Power of One Word6 min
4.15 Influential Language8 min
4.18 Week 4 Review12 min
8 lectures
4.1 Weekly Goals and Advice from Instructors10 min
4.3 Vocabulary Preview10 min
4.5 "Why?" It works!10 min
4.9 Metaphor, A Persuasive Heavy Weight10 min
BONUS: Cialdini in His Own Words10 min
BONUS: Social Proof in Action10 min
4.13 How to Get People to Do Stuff: Nouns or Verbs?10 min
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10 min
4 exercices pour s'entraîner
4.8 Checkpoint: Principles of Influence30 min
4.12 Checkpoint: Power of One Word30 min
4.16 Checkpoint: Influential Language30 min
4.19 Week 4 Test30 min
Avis
Meilleurs avis pour BUSINESS ENGLISH: MARKETING AND SALES
par DD22 nov. 2020
This course is one of the best courses taken. The combination of the communication and language sections were phenomenal. The videos, info graphs and articles were very informative. Excellent Course!
par DS4 mai 2020
Really a fantastic course, you will really enjoy all the lectures, blogs, youtube videos , peer review assignment etc. This course will excite you and motivate you. its really a must for everyone!
par LB26 nov. 2019
Students that want to learn the basics of marketing and sales should refer to this course . lectures in this videos are too good and perfect for understanding.I strongly recommend this course.
par AZ12 juil. 2018
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
À propos du Spécialisation Business English
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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