If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
· Express your ideas through efficient emails, reports and persuasive presentations
· Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc.
· Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world
· Become part of a global community of business professionals who are developing their English communication skills
Ce cours fait partie de la Spécialisation Business English
Business English: Marketing and Sales
proposé par
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Product
Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.
6 vidéos (Total 34 min), 7 lectures, 7 quiz
6 vidéos
1.4 Effective Brainstorming Techniques7 min
1.7 Giving Opinions in Brainstorming5 min
1.9 Group Dynamics: What Role Will You Play?4 min
1.12 Agreeing/Disagreeing In Meetings4 min
1.16 Week 1 Review9 min
7 lectures
1.1 Weekly Goals and Advice from Instructors10 min
1.3 Vocabulary Preview10 min
Directions for Submitting Audio or Video10 min
1.5 Why Brainstorming Works Best Online10 min
1.10 How Group Dynamics Affect Decisions10 min
1.14 Expressing Opinions-Sentence Stems10 min
1.20 Quizlet Vocabulary Practice: Product10 min
5 exercices pour s'entraîner
1.6 Checkpoint: Brainstorming12 min
1.8 Checkpoint: Giving Opinions in Brainstorming10 min
1.11 Checkpoint: Group Dynamics10 min
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10 min
1.19 Week 1 Test20 min
Semaine
2Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
6 vidéos (Total 33 min), 10 lectures, 6 quiz
6 vidéos
2.2 Survey Power2 min
2.4 Writing Surveys That Get You Actionable Insights4 min
2.7 Visually Communicate Data with Charts5 min
2.11 Chart and Graph Interpretation5 min
2.14 Graph and Chart Presentation7 min
2.17 Week 2 Review8 min
10 lectures
2.1 Weekly Goals and Advice from Instructors10 min
2.3 Vocabulary Preview10 min
2.5 Writing Survey Questions: a Useful Blog Post10 min
2.9 Welcome to the Age of Experience10 min
BONUS: 5 Key Metrics Measuring Brand Loyalty10 min
2.13 Perceptual Edge: Problems and Solutions for Graphs10 min
BONUS - Eight Tips for Writing Effective Survey Questions10 min
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10 min
BONUS - Writing Good Survey Questions Tips and Advice10 min
2.20 Quizlet Vocabulary Practice: Product Perception10 min
5 exercices pour s'entraîner
2.6 Checkpoint: Writing Effective Surveys10 min
2.8 Checkpoint: Visual Communication - Charts8 min
2.12 Checkpoint: Chart and Graph Interpretation6 min
2.15 Checkpoint: Graph and Chart Presentation12 min
2.19 Week 2 Test20 min
Semaine
3Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
6 vidéos (Total 33 min), 8 lectures, 5 quiz
6 vidéos
3.4 Perception in Visual Communication4 min
3.6 Visual Communication Strategies6 min
3.8 Concise Language for Social Media Marketing5 min
3.11 Clever and Catchy with Caution5 min
3.18 Week 3 Review10 min
8 lectures
3.1 Weekly Goals and Advice from Instructors10 min
3.3 Vocabulary Preview10 min
3.5 It's All Gooooooooood10 min
3.9 Excellent PowerPoint Examples10 min
3.13 Nuts & Bolts ~ What is a Tagline?10 min
3.15 Creating your Personal Tagline Worksheet10 min
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10 min
3.20 Quizlet Vocabulary Practice: Promotion10 min
4 exercices pour s'entraîner
3.7 Checkpoint: Visual Communication8 min
3.10 Checkpoint: Concise Language for Social Media Marketing10 min
3.12 Checkpoint: Clever and Catchy with Caution8 min
3.19 Week 3 Test16 min
Semaine
4Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
6 vidéos (Total 42 min), 8 lectures, 4 quiz
6 vidéos
4.4 Cialdini's Principles of Influence - Part 16 min
4.7 Cialdini's Principles of Influence - Part 26 min
4.11 Power of One Word6 min
4.15 Influential Language8 min
4.18 Week 4 Review12 min
8 lectures
4.1 Weekly Goals and Advice from Instructors10 min
4.3 Vocabulary Preview10 min
4.5 "Why?" It works!10 min
4.9 Metaphor, A Persuasive Heavy Weight10 min
BONUS: Cialdini in His Own Words10 min
BONUS: Social Proof in Action10 min
4.13 How to Get People to Do Stuff: Nouns or Verbs?10 min
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10 min
4 exercices pour s'entraîner
4.8 Checkpoint: Principles of Influence8 min
4.12 Checkpoint: Power of One Word6 min
4.16 Checkpoint: Influential Language14 min
4.19 Week 4 Test20 min
4.7
18 avis40%
a commencé une nouvelle carrière après avoir terminé ces cours
33%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Meilleurs avis
par TA•Jan 7th 2019
A very completed course, more complicated that the one of leadership but amanzing! I love the lessons, videos and all the additional material
par DD•Apr 6th 2018
Excellent course. High quality presentation skills. I really enjoyed learning! Thank You so much.
Enseignants
Andrea Mürau Haraway
International EducatorArizona State University, Global Launch
Wanda Huber
International EducatorArizona State University Global Launch
Jenny Young
International EducatorArizona State University Global Launch
Beatriz Fuentes-Anderson
International EducatorArizona State University Global Launch
À propos de Université d'État de l'Arizona
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
À propos de la Spécialisation Business English
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Foire Aux Questions
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