This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Ce cours fait partie de la Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
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À propos de ce cours
325,588 consultations récentes
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 6 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Ce que vous allez apprendre
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Compétences que vous acquerrez
Content Developmentcontent managementSocial Media MarketingContent MarketingMarketing Content Development
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 6 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Approx. 11 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Programme du cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
Establish Your Presence
In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
4 heures pour terminer
15 vidéos (Total 74 min), 7 lectures, 3 quiz
3 heures pour terminer
Social Media Content
This week you will learn the elements of a post and how to create one for a business using text and images effectively.
3 heures pour terminer
11 vidéos (Total 60 min), 1 lecture, 3 quiz
3 heures pour terminer
Social Media Content Management
This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
3 heures pour terminer
14 vidéos (Total 91 min), 2 lectures, 3 quiz
2 heures pour terminer
Evaluate Your Efforts
This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.
2 heures pour terminer
7 vidéos (Total 40 min), 1 lecture, 2 quiz
Avis
Meilleurs avis pour SOCIAL MEDIA MANAGEMENT
par FF23 janv. 2021
Iam really happy I chose social media marketing as my course.they have very unique way of teaching and now I'm aware of so many different ways and tricks to grow on a business page. Thank you so much❤
par RS3 mars 2021
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose. Thank you Mrs. Anke
par AB15 avr. 2021
The course was very valuable to me. Anke makes it look simple and was very encouraging. I like her presentation of various tools and her simple explanations of concepts that I was unfamiliar with.
par AS13 nov. 2020
The best course on its category. I liked the DIY and peer assignments method and the useful exemples and explanations of the teacher. Can't wait to start the next course of this certification.
À propos du Nombre de Marketing appliqué au réseau social Facebook Certificat Professionnel
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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