This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Ce cours fait partie de la Nombre de Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
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348 975 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 6 dans le
Niveau débutant
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Approx. 12 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Anglais, Espagnol
Ce que vous allez apprendre
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Compétences que vous acquerrez
- Content Development
- content management
- Social Media Marketing
- Content Marketing
- Marketing Content Development
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 2 sur 6 dans le
Niveau débutant
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Approx. 12 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Anglais, Espagnol
Offert par
Méta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programme de cours : ce que vous apprendrez dans ce cours
4 heures pour terminer
Establish Your Presence
In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
4 heures pour terminer
15 vidéos (Total 74 min), 7 lectures, 3 quiz
3 heures pour terminer
Social Media Content
This week you will learn the elements of a post and how to create one for a business using text and images effectively.
3 heures pour terminer
11 vidéos (Total 60 min), 1 lecture, 3 quiz
4 heures pour terminer
Social Media Content Management
This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
4 heures pour terminer
14 vidéos (Total 91 min), 3 lectures, 3 quiz
2 heures pour terminer
Evaluate Your Efforts
This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.
2 heures pour terminer
7 vidéos (Total 40 min), 1 lecture, 2 quiz
Avis
- 5 stars89,44 %
- 4 stars8,68 %
- 3 stars1,13 %
- 2 stars0,29 %
- 1 star0,43 %
Meilleurs avis pour SOCIAL MEDIA MANAGEMENT
par SK9 févr. 2021
I am learning a lot about marketing on Social Media. Still working on how to set things up and best practices but this is a great course for that. looking forward to the next module.
par AK15 avr. 2022
everything is perfetct in these courses, but the assignment reviews takes one whole month and more to viewd and graded! Coursera really need to have admins for reviewing and grading.
par GC1 janv. 2021
I love this course. Examples are specific and in detail. I love that the samples are like a reference to our activites. The instructor speaks clearly and easy to understand, uses common words.
par WJ17 déc. 2020
The Course has surpassed my expectation and the Moderator is amazing in expression and the way she delivers her teaching. It will go a long way I see and manage Social Media.
À propos du Nombre de Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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