This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Ce cours fait partie de la Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel
À propos de ce cours
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
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Essayez Coursera pour les affairesCe que vous allez apprendre
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Compétences que vous acquerrez
- Content Development
- content management
- Social Media Marketing
- Content Marketing
- Marketing Content Development
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
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Essayez Coursera pour les affairesOffert par
Commencez à travailler pour obtenir votre licence
Programme de cours : ce que vous apprendrez dans ce cours
Establish Your Presence
Social Media Content
Social Media Content Management
Evaluate Your Efforts
Avis
- 5 stars88,96 %
- 4 stars8,96 %
- 3 stars1,33 %
- 2 stars0,34 %
- 1 star0,40 %
Meilleurs avis pour SOCIAL MEDIA MANAGEMENT
I really loved the final test for this course since it's very hands-on and required us to use our theoretical knowledge and skills onto the content given to be able to answer the questions.
I felt I really learned a lot about social media. The instructor is an amazing person and she knows exactly how to explain, she gives a lot of examples. I recommend the course to everyone.
The course was very valuable to me. Anke makes it look simple and was very encouraging. I like her presentation of various tools and her simple explanations of concepts that I was unfamiliar with.
It was really good. I like all the content and how it was described. It gives all answers to all the questions of how a social media platform is managed. The content calendar was really helpful.
À propos du Méta-marketing appliqué aux réseaux sociaux Certificat Professionnel

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