À propos de ce cours

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Résultats de carrière des étudiants

33%

ont commencé une nouvelle carrière après avoir terminé ce cours

35%

ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours

13%

a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 19 heures pour terminer
Anglais
Sous-titres : Anglais

Compétences que vous acquerrez

Mobile MarketingSocial MediaPlanningDigital Marketing

Résultats de carrière des étudiants

33%

ont commencé une nouvelle carrière après avoir terminé ce cours

35%

ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours

13%

a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 19 heures pour terminer
Anglais
Sous-titres : Anglais

Offert par

Logo Université de l'Illinois à Urbana-Champaign

Université de l'Illinois à Urbana-Champaign

Commencez à travailler pour obtenir votre master

Ce cours fait partie du diplôme intégralement en ligne Master of Business Administration (iMBA) de Université de l'Illinois à Urbana-Champaign. Si vous êtes admis au programme complet, vos cours seront pris en compte dans votre apprentissage diplômant.

Programme du cours : ce que vous apprendrez dans ce cours

Évaluation du contenuThumbs Up95%(8,064 notes)Info
Semaine
1

Semaine 1

5 heures pour terminer

Course Overview and Optimizing Your Digital Assets

5 heures pour terminer
9 vidéos (Total 82 min), 9 lectures, 2 quiz
9 vidéos
1-1.1 Overview: Essential Steps to Prepare for Digital Marketing Success1 min
1-1.2 Know Yourself: Digital Marketing Self-Assessment9 min
1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers12 min
1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective9 min
1-1.5 Know Your Message: Digital Content & Communication Channels7 min
1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website7 min
Interview: Mary McIlrath, SVP & Partner at C+R Research23 min
1-3.1 Big Data in Digital Marketing7 min
9 lectures
Syllabus30 min
About the Discussion Forums10 min
Glossary20 min
Brand Descriptions10 min
About the Rubric for Peer Assessment10 min
Getting to Know Your Classmates10 min
Module 1 Overview20 min
Module 1 Readings1 h
1-3.2 Extra Resources20 min
2 exercices pour s'entraîner
Orientation Quiz10 min
Module 1 Quiz10 min
Semaine
2

Semaine 2

5 heures pour terminer

Online and Video Marketing

5 heures pour terminer
8 vidéos (Total 59 min), 3 lectures, 2 quiz
8 vidéos
2-1.2 Online Advertising: Opportunities & Challenges7 min
2-1.3 Online Advertising: Nuts & Bolts5 min
2-1.4 Search Optimization: SEO Strategies6 min
2-1.5 Search Optimization: Essential Steps6 min
2-1.6 Search Optimization: Future Trends3 min
2-1.7 CRM and Marketing Automation8 min
Interviews: AMOBEE Executives19 min
3 lectures
Module 2 Overview20 min
Module 2 Readings1h 30min
Mod 2 Extra Resources30 min
1 exercice pour s'entraîner
Module 2 Quiz10 min
Semaine
3

Semaine 3

3 heures pour terminer

Social and Email Marketing

3 heures pour terminer
8 vidéos (Total 67 min), 3 lectures, 1 quiz
8 vidéos
3-1.2 Online Video Marketing: Content, Ads, Campaigns, & Process8 min
3-1.3 Online Video Marketing: New Strategies and Other Considerations6 min
3-1.4 Social Media Marketing Strategies Overview5 min
3-1.5 Buzz & Influencer Marketing: Strategies6 min
3-1.6 Buzz & Influencer Marketing: Other Considerations7 min
3-1.7 Buzz & Influencer Marketing: Planning and Executing8 min
Interview: Steve Raquel, President at IOVMedia & Adjunct Lecturer21 min
3 lectures
Module 3 Overview20 min
Module 3 Readings1 h
Mod 3 Extra Resources30 min
1 exercice pour s'entraîner
Module 3 Quiz10 min
Semaine
4

Semaine 4

6 heures pour terminer

Putting It All Together for Your Digital Plan

6 heures pour terminer
8 vidéos (Total 69 min), 4 lectures, 2 quiz
8 vidéos
4-1.2 Measures of Campaign Success: Web Analytics10 min
4-1.3 Measures of Campaign Success: Social Media Metrics8 min
4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety9 min
4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking4 min
4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach10 min
Interview: Jill Ferguson, Chartbeat’s Head of Product Education20 min
Gies Online Programs3 min
4 lectures
Module 4 Overview20 min
Module 4 Readings50 min
Mod 4 Extra Resources1 h
Congratulations!10 min
1 exercice pour s'entraîner
Module 4 Quiz10 min

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À propos du Spécialisation Marketing numérique

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Marketing numérique

Foire Aux Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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