The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
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Université de l'Illinois à Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Meilleurs avis pour DIGITAL MEDIA AND MARKETING STRATEGIES
This course if a fantastic overview of digital marketing. I know understand the different channels and their advantages/disadvantages needed to make strategic marketing decisions.
Excellent step by step understanding of today's media strategies. Assignment and peer reviews gave exposure to different thinking and ideas. Thank you Coursera for providing the opportunity.
it was very efficient and effective, everything was clear, and the doctor Mike is very professional and knows how to provide the message in a clear and interesting way
great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
À propos du Spécialisation Marketing numérique
Master strategic marketing concepts and tools to address brand communication in a digital world.
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