The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
Ce cours fait partie de la Spécialisation Marketing numérique
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- 5 stars64,12 %
- 4 stars22,25 %
- 3 stars7,56 %
- 2 stars3,41 %
- 1 star2,64 %
Meilleurs avis pour DIGITAL MEDIA AND MARKETING PRINCIPLES
A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.
This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.
I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.
The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.
À propos du Spécialisation Marketing numérique
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