Course Introduction

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Compétences que vous apprendrez

Digital Marketing, Marketing Channel, Social Media, Mobile Marketing, Integrated Marketing Communications


4.4 (2,735 évaluations)

  • 5 stars
    64,20 %
  • 4 stars
    22,19 %
  • 3 stars
    7,56 %
  • 2 stars
    3,40 %
  • 1 star
    2,63 %


24 janv. 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.


7 août 2021

A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.

À partir de la leçon

Course Overview and The Changing Landscape

Enseigné par

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    Mike Yao

    Professor of Digital Media, Department Head

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