Course Introduction

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Compétences que vous apprendrez

Digital Marketing, Marketing Channel, Social Media, Mobile Marketing, Integrated Marketing Communications


4.4 (2,701 évaluations)

  • 5 stars
    63,97 %
  • 4 stars
    22,32 %
  • 3 stars
    7,55 %
  • 2 stars
    3,44 %
  • 1 star
    2,70 %


29 août 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment


7 août 2021

A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.

À partir de la leçon

Course Overview and The Changing Landscape

Enseigné par

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    Mike Yao

    Professor of Digital Media, Department Head

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