Avis et commentaires pour l'étudiant pour Digital Media and Marketing Strategies par Université de l'Illinois à Urbana-Champaign

Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.

-content out of date,

-lecturing style inadequate and below peer level

-the supplementing book which is used is more effective reading than attending and going through these lectures which leads a course ad absurdum.

-tests and quizzes seem to partially link to a prior "version" of the course as partially those questions are not covered in the lectures.

... to my understanding a complete waste of time.

Needs to have a new instructor

This course was not interesting and not many examples or scenarios

Disappointed with lectures

-structured data rather than real life examples

-professor is speaking monotonously, without passion

-no visualisation on the discussed topic

Poor quality and heavily outdated content. Video quizzes were broken more often than not. Module Quizzes questions and answers were vague and poorly constructed resulting in choosing incorrect answers.

Reading material was of poor quality with many "industry professionals" not being professional enough to perform a simple spelling and grammar check.

Excellent course!!

This was the most interesting and useful course in the specialisation. The teacher's explanations are clear and to the point and the interviews and insights have been really eye opening for my everyday job. I will definitely be coming back to review the lessons after the course is finished.

great course

Very interesting materials! I loved this course and I would def suggest it to anyone who's interested in Social Media and its marketing applications.

Great course. Being a professional in Marketing since 7 years, this course is a great update to Digital Marketing with just the right amount of information.

Excellent teacher

A very engaging course

Simplemente excelente curso. Recomendado para quienes quieran implementar una estrategia en Mercadeo Digital.

i love it! specially Mike Yao is the perfect teacher!

the course is applicable in real world and it is realy helpful.

I like very much that the course is focused on concepts and less on technical stuff. Not that those technical things are NOT important, it's just that with the clear explanations of digital marketing concepts things sound logic and start making sense.

I enjoyed to participate in this course because I learned very interesting things about the digital marketing. This one was a great experience.

great course

very useful

teaching content is very compact, well delivered by the instructor, 5 stars!

Excellent course!

Learned a whole lot and had challenging tasks that spurred learning. Great Job !

Great course. Thanks , Mike !

I really appreciate the time and effort taken by professor Mike Yao, clearly articulating and unpacking the digital marketing discourse. My key take aways from this course where approaching strategy from a more holistic angle and giving an in depth analysis on trends, strengths and opportunities within the digital marketing landscape. Hope to engage in more edifying sessions with you prof!

Good course