May 25, 2020
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
May 14, 2020
This course gave some useful insights and valuable information about what digital marketing is all about. Instructor's way of teaching was smooth and well paced. Excellent course from Coursera.
par René W•
Jul 18, 2017
-content out of date,
-lecturing style inadequate and below peer level
-the supplementing book which is used is more effective reading than attending and going through these lectures which leads a course ad absurdum.
-tests and quizzes seem to partially link to a prior "version" of the course as partially those questions are not covered in the lectures.
... to my understanding a complete waste of time.
par Janarthanan B•
Sep 22, 2015
I am not very happy with this course. It lacks depth. Reading the text book gives more understanding. The videos are just verbatim repetition of what is there in the book. The concepts are not explained well. No examples and no case studies. And further there are errors in quizzes. The first course in this specialization was really good... course 2 and 3 were also very informative. But 4 and 5 are not up to the mark and not meeting the high expectations set by the previous courses.
par Iva K•
Jun 08, 2016
Disappointed with lectures
-structured data rather than real life examples
-professor is speaking monotonously, without passion
-no visualisation on the discussed topic
par Christina U•
Jan 22, 2019
Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.
par rawad n•
Nov 29, 2016
Super basic, nothing to be learnt there. No need to purchase the course, just go over the videos if you're new to digital.
par Rainer B S•
Mar 30, 2016
Poor quality and heavily outdated content. Video quizzes were broken more often than not. Module Quizzes questions and answers were vague and poorly constructed resulting in choosing incorrect answers.
Reading material was of poor quality with many "industry professionals" not being professional enough to perform a simple spelling and grammar check.
Oct 18, 2019
This course is very interesting and updated. Mike Yao is a great Professor who delivers insightful classes in a very effective and clear way. I loved it!
par Pavan K T•
Apr 29, 2018
This course was not interesting and not many examples or scenarios
par Seif E T A•
Feb 25, 2018
Needs to have a new instructor
par Marcos M•
Feb 13, 2017
The content is very good. It explores the basics of the campaign planning and the essential topics any digital marketer need to know. Just few improvements must be done in the very first course like not split in so many short videos. It just take time from the audience going again and again in the introductory part with the university logo and music. The material also in the beggining was too much fractioned. Please gather all in one sinple PDF file. The videos in the beggining the teacher was looking "on my shoulder" or something behind us. No eye contact. It must be also corrected. These are details but overall course is very good!
par Eunice C•
May 17, 2020
An excellent course to take for anyone keen on marketing or anyone in a startup. This course covers the theory and puts it into practice with heaps of relevant examples, including interviewing industry experts. Prof Mike really knows his stuff and the lectures are really engaging. The peer-review assessments were truly thought-provoking and felt relevant to real-life scenarios. 100% worth taking.
par Bo L•
Oct 07, 2019
professor is very knowledgeable and have really good insight on current digital marketing strategies. He helped me understand greatly on understanding the underlining principals of the strategies, and not stuck with the current technology. In a way, understanding how digital marketing works, independent of the current digital platforms and channels, it makes the marketing strategies timeless.
par Tinashe D•
Apr 11, 2019
I really appreciate the time and effort taken by professor Mike Yao, clearly articulating and unpacking the digital marketing discourse. My key take aways from this course where approaching strategy from a more holistic angle and giving an in depth analysis on trends, strengths and opportunities within the digital marketing landscape. Hope to engage in more edifying sessions with you prof!
par alfonso b•
Sep 30, 2019
Excellent course, possibly one of the best in the Digital Specialization Programme. Very specific, a lot of material in each sessions. Prof. Yao, makes possible that every lecture he delivers must have a lot of debriefing just as a consequence of the amount of information he delivers.
Readings are well selected and very much updated than those in others courses of this specialization.
par Emily G•
Feb 14, 2019
I found this course hugely beneficial. I loved the content and the focus on the strategy behind digital marketing is a great fit for my role as a Global Marketing Analyst within a global technology company. I thought the lectures were very interesting and although difficult, I gained a lot from the peer review assessments.
par Sumair N B•
Aug 01, 2019
Professor Mike Yao has really designed this course very well. He has covered and explained the details of strategies relating digital and social media marketing very effectively. The course has really developed enhanced my understanding of strategy related skills in the digital marketing space. Thank you! Mr. Yao.
par Andrea A•
Dec 20, 2018
This was the most interesting and useful course in the specialisation. The teacher's explanations are clear and to the point and the interviews and insights have been really eye opening for my everyday job. I will definitely be coming back to review the lessons after the course is finished.
par Shruti B•
Oct 05, 2018
Very honestly, initially it took me awhile to focus on the course because of the online learning environment. But gradually, Prof. Mike Yao's simple yet effective teaching technique got me involved, opened up many doors to the digital world. This is just the beginning I'm sure...
par Katarina K•
May 18, 2020
Professional, interesting and little bit short. Great for getting introduced to various strategies that helps your business. Also, given reading materials were interesting and enriched my whole experience and given me more information about my future job. (Everything's possible)
par Bobo C•
Apr 17, 2016
Although the lecturer is just reading the textbook in the video, the textbook which the lecturer recommended to read in the beginning is really powerful. It provides all the tactics and practical methods to work in digital marketing field. I still deeply appreciate.
par Andile N•
Oct 17, 2019
Very good course. I liked the detail and structure. Very informative as well. The only improvement I would make is to join the lecture videos together like Marketing in an Analog World (e.g. Lecture 1 & 2). Too many separate videos can be annoying for the students.
par Suraj N•
Jan 05, 2020
Extremely good course. Mr. Yao teaches the basics as well as the intricate details of digital media and marketing along with the most important KPIs and makes you realize one of the fundamentals of marketing....what message do you want to convey and to whom?
par Nishan K•
May 09, 2020
It helped me a lot to understand how digital marketing play vital role in in brand promotion and revenue generation. Good course for beginner in Digital marketing or business owners and entrepreneur who want to grow their business through digital marketing.
par Shashank J•
Aug 06, 2019
This is an excellent course for both beginners and the veterans. As a practicing marketing professional, this helped me revisit my learning, understand other ways to target and plan my Digital Marketing plans, and know the importance of some tools and KPIs.
par Tal v D•
Mar 19, 2019
I like very much that the course is focused on concepts and less on technical stuff. Not that those technical things are NOT important, it's just that with the clear explanations of digital marketing concepts things sound logic and start making sense.