Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.

-content out of date,

-lecturing style inadequate and below peer level

-the supplementing book which is used is more effective reading than attending and going through these lectures which leads a course ad absurdum.

-tests and quizzes seem to partially link to a prior "version" of the course as partially those questions are not covered in the lectures.

... to my understanding a complete waste of time.

Needs to have a new instructor

Disappointed with lectures

-structured data rather than real life examples

-professor is speaking monotonously, without passion

-no visualisation on the discussed topic

Poor quality and heavily outdated content. Video quizzes were broken more often than not. Module Quizzes questions and answers were vague and poorly constructed resulting in choosing incorrect answers.

Reading material was of poor quality with many "industry professionals" not being professional enough to perform a simple spelling and grammar check.

This course was not interesting and not many examples or scenarios

I am not very happy with this course. It lacks depth. Reading the text book gives more understanding. The videos are just verbatim repetition of what is there in the book. The concepts are not explained well. No examples and no case studies. And further there are errors in quizzes. The first course in this specialization was really good... course 2 and 3 were also very informative. But 4 and 5 are not up to the mark and not meeting the high expectations set by the previous courses.

Excellent course!!

great course

Great course. Being a professional in Marketing since 7 years, this course is a great update to Digital Marketing with just the right amount of information.

Excellent teacher

A very engaging course

Simplemente excelente curso. Recomendado para quienes quieran implementar una estrategia en Mercadeo Digital.

I like very much that the course is focused on concepts and less on technical stuff. Not that those technical things are NOT important, it's just that with the clear explanations of digital marketing concepts things sound logic and start making sense.

I enjoyed to participate in this course because I learned very interesting things about the digital marketing. This one was a great experience.

great course

very useful

teaching content is very compact, well delivered by the instructor, 5 stars!

Excellent course!

Learned a whole lot and had challenging tasks that spurred learning. Great Job !

Great course. Thanks , Mike !

I really appreciate the time and effort taken by professor Mike Yao, clearly articulating and unpacking the digital marketing discourse. My key take aways from this course where approaching strategy from a more holistic angle and giving an in depth analysis on trends, strengths and opportunities within the digital marketing landscape. Hope to engage in more edifying sessions with you prof!

Good course

excellent, great course!

I highly recommend it!

Omar