This course was not interesting and not many examples or scenarios

Needs to have a new instructor

-content out of date,

-lecturing style inadequate and below peer level

-the supplementing book which is used is more effective reading than attending and going through these lectures which leads a course ad absurdum.

-tests and quizzes seem to partially link to a prior "version" of the course as partially those questions are not covered in the lectures.

... to my understanding a complete waste of time.

Disappointed with lectures

-structured data rather than real life examples

-professor is speaking monotonously, without passion

-no visualisation on the discussed topic

Poor quality and heavily outdated content. Video quizzes were broken more often than not. Module Quizzes questions and answers were vague and poorly constructed resulting in choosing incorrect answers.

Reading material was of poor quality with many "industry professionals" not being professional enough to perform a simple spelling and grammar check.

El curso me resultó de mucha ayuda para entender los conceptos que necesito saber para realizar campañas de marketing exitosas en el mundo digital en el que vivimos. Lo disfrute mucho!

Videos have been animated much better to make it more engaging. The professor could make his delivery more natural and engaging to build a good connection with the viewer. Currently, he seems very detached from the content.

structural and clear

Thank you for this precious course

Fantastic instructor and an extremely well structured course...

I didn't care for the way in which the slides and information were presented. it was a little choppy and could have had less slides and less videos and been put into longer lectures rather than 2-5 minute snips where you have to go to another video and watch the intro

Really interesting!

It was just the right amount of reading materials that needed to be covered throughout the course. The professor's explanation about concepts were really organized and helpful to grasp an overall idea about digital marketing.

Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.

Great course, Provides some helpful insights if you want to start a carreer in Digital Marketing

I loved this course - what an interesting and innovative subject.

I really appreciate the time and effort taken by professor Mike Yao, clearly articulating and unpacking the digital marketing discourse. My key take aways from this course where approaching strategy from a more holistic angle and giving an in depth analysis on trends, strengths and opportunities within the digital marketing landscape. Hope to engage in more edifying sessions with you prof!

Great course. Thanks , Mike !

Learned a whole lot and had challenging tasks that spurred learning. Great Job !

very useful

I like very much that the course is focused on concepts and less on technical stuff. Not that those technical things are NOT important, it's just that with the clear explanations of digital marketing concepts things sound logic and start making sense.

I highly recommend it!

Omar

excellent, great course!

Good course

great course