Aug 31, 2020
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
May 25, 2020
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
par Kunal g•
May 10, 2020
Excellent content and presentation, would reccomend to all of those aspiring marketers who wants to get a detail insight of digital marketing.
par Aqib m•
Sep 02, 2020
I learned so much as I kept completing my assignments. the reading material and explanation was also full of knowledge and understandings.
par Vaibhav A•
Jun 23, 2020
Excellent Course material and very efficiently delivered by Prof. Mike. I was able to learn and keep in mind most of the things. Thank You
par Jennifer H•
Sep 26, 2019
This was an excellent course that really outlined and provided examples of how to apply digital media and develop marketing strategies.
par ASTHA P•
Aug 16, 2020
A wide variety of topics were covered. This has allowed me to understand the customer behavior better and how to use it to my benefit.
par Andrés P B•
Aug 21, 2018
I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.
par Beatriz B•
Jun 17, 2018
The best course so far in the Digital Marketing Specialization. Highly engaging and with up-to-date information and required readings.
par surabhi s•
Sep 14, 2017
One of the best courses in digital marketing. Appropriate mix of theory & application of theory. Thanks for making lectures relevant.
par Marco C•
May 01, 2017
It's a great course for people with basic marketing skills. The emarketing textbook is very useful and its a must read for beginners
par Md A R S•
Sep 18, 2020
An excellent course to take for anyone keen on digital marketing or anyone in a startup.Beginner-friendly and very Informative.
par Muhammad A R•
May 07, 2019
Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.
par John M•
Dec 19, 2016
This was a great course and works hard to give students every opportunity to succeed! Thank you Professor Clifton and Coursera!
par Karen D N G•
May 22, 2020
I really like it since this was very helpful to lean all the general basis of Digital Marketing and the strategies to follow.
par luis b•
Mar 29, 2020
The course is a comprehensive refresher on Digital Marketing. It also provides a plethora of references for further learning.
par Md. D N•
Jul 16, 2020
Mike Yao is a great instructor. I've really enjoyed this course and learnt many things. I hope to use the knowledge properly
par Noor S•
Aug 16, 2019
Dear Mike Yao,
I have learned so much! I am forever grateful for everything you taught us in this course!!
par Semenova A•
Apr 22, 2020
I love this course. It's clear and informative. I hope to use this knowledge asap.
Thank you so much for your work here.
par Umar k•
Aug 26, 2020
It is a very good course which helped to get lot of knowledge regarding the advertising methodologies of modern world.
par Adeesha D•
Aug 16, 2020
Really learned the depth of the digital media marketing and got a good base for my personal digital marketing campaign
par Amina E Q•
Apr 15, 2020
Great Course, exciting and good learning course to build knowledge and understanding in the Digital marketing Field.
par Henok S•
Feb 07, 2019
i love it! specially Mike Yao is the perfect teacher!
the course is applicable in real world and it is realy helpful.
par Thao P•
May 05, 2020
The course is great, full of information but very clear, easy to follow, especially for non native english students
par Teresa B•
Nov 13, 2017
Challenging but very relevant. Probably the course where the material applies best to the functions I'm aiming for.
par Sasidar T•
Jul 21, 2020
Out of every course in this spcialization, this course provides practical recomentations and how to implement it
par Daniel A•
Aug 03, 2020
The course has really been an intellectual upgrade for me since it has open my mind scope of Digital marketing.