Aug 31, 2020
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
May 25, 2020
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
par Nadia N•
Jul 12, 2020
It is a great course! Not only providing theories but also very useful insights from professionals in digital marketing. It was eye-opening for me, especially on the campaign measurement part. Thanks, Mike!
par Amilcar J L R•
Jun 25, 2020
It has been very interesting to remember seo topics such as objectives, metrics, etc., which are a fundamental part of marketing. In addition, the importance of exponential growth of mobile devices.
par Kartik A•
Oct 03, 2020
Quite an amazing learning experience. Had a great time not just learning but also using the learnings of this course to complete the peer graded assignments.
Thank you for the wonderful opportunity.
par Himanshu J•
May 14, 2020
This course gave some useful insights and valuable information about what digital marketing is all about. Instructor's way of teaching was smooth and well paced. Excellent course from Coursera.
par Shrikant K•
Jun 17, 2020
Excellent step by step understanding of today's media strategies. Assignment and peer reviews gave exposure to different thinking and ideas. Thank you Coursera for providing the opportunity.
par Gustavo D L•
Apr 09, 2020
This helped a lot. Im about to record my first music album and this course gave me beautiful insights to apply when the album releases. I will try not to forget what i learned here! Thanks.
par Sol D L•
Jun 25, 2019
El curso me resultó de mucha ayuda para entender los conceptos que necesito saber para realizar campañas de marketing exitosas en el mundo digital en el que vivimos. Lo disfrute mucho!
par Luciana B M•
Aug 03, 2020
Excelente curso sobre um assunto tão atual e essencial. As aulas são ótimas, podem ser vistas online ou baixadas, também tem resumos em PDF e materiais complementares para leitura.
par Alison S•
Oct 04, 2020
This course if a fantastic overview of digital marketing. I know understand the different channels and their advantages/disadvantages needed to make strategic marketing decisions.
par Tanja T•
Jun 21, 2020
Really insightful course about media and digital marketing strategies incl. two tough assignments that help putting theory into practice. I can only recommend this course.
par Vedantkumar C•
Nov 23, 2018
Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.
par GOPALAKRISHNA V•
May 06, 2020
Have wonderful experience with peer assessment model ..Thank you very much to the instructor for his detailed expatiation about the content with beautiful examples
par Natasha L•
May 04, 2020
This course gives me deeper knowledge regarding the digital marketing and it is very useful for me to set what digital strategy i should choose to increase my sale
par Anasuith P•
May 03, 2020
I was simultaneously creating my website and promoting it, i really got to learn a lot from this ncourse that i can apply to my own website building and promotion.
par Amisha G•
Mar 15, 2020
The instructors are great and explain all the concepts in good detail. I would recommend this course to anyone wanting to know about digital media and marketing
par Diana G•
Dec 26, 2018
Great course. Being a professional in Marketing since 7 years, this course is a great update to Digital Marketing with just the right amount of information.
par margareth a•
Sep 19, 2020
i get so many new skills about digital media and marketing strategists. All the material really fun and will help us to be a better digital marketer
par nida a•
Apr 27, 2020
very helpful to learn from home during self quarantine, very helpful to add a lot of knowledge, the explanation is very easy to understand. thank you
par Thais E•
Mar 02, 2020
This is my 2nd Course with the University of Illinois at Urbana-Champaign by Mike Yao.
He is amazingly professional; he knows exactly how to explain.
par Valentina B•
Dec 27, 2018
Very interesting materials! I loved this course and I would def suggest it to anyone who's interested in Social Media and its marketing applications.
par NAMAN D D•
Oct 04, 2020
This is really a great platform to learn about digital marketing. Through this course i am able to understand various means of digital marketing.
par Daniel M P•
Jan 03, 2020
Intense course. But i am glad I took it. I now appreciate all that goes into a digital media campaign and understand it much better. Thank you.
par Adarsh J•
Dec 17, 2019
Very objective and clear. Mike takes you through the basic strategies of Digital Marketing without making things complex or alien. Thanks Mike!
par Adriana R•
Feb 28, 2019
I enjoyed to participate in this course because I learned very interesting things about the digital marketing. This one was a great experience.
par Istvan R•
Oct 22, 2015
This course teaches the bits and pieces necessary for planning in digital marketing, and it gives very good insights on latest tools and use ca