Marketing numérique et commerce électronique Google Certificat Professionnel

This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.

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Google Career Certificates

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4.8/5

4,340 évaluations
159,256 étudiants déjà inscrits

6 mois

Moins de 10 heures d’étude par semaine

Anglais

Sous-titres : Anglais

Niveau débutant

Aucune connaissance prérequise.

Totalement à votre rythme

Apprenez à votre propre rythme

Développez des compétences professionnelles en apprenant auprès des meilleurs

Lancez-vous dans les domaines à forte croissance du marketing numérique et de l'e-commerce grâce à un Certificat Professionnel de Google. Apprenez à gérer les campagnes de marketing numérique, à attirer et à impliquer les clients, ainsi qu'à mesurer les performances grâce aux analyses.

Intitulés de poste courants : Coordinateur(trice) marketing, spécialiste de l’optimisation des moteurs de recherche, spécialiste de référencement payant, spécialiste du marketing par e-mail, associé(e) d’e-commerce, planificateur(trice) de médias

¹Données du rapport Burning Glass Labor Insight (médiane avec 0-5 ans d’expérience), 01/04/21-31/03/22.
²Amélioration de carrière (p. ex. nouveau poste, nouvelle carrière, promotion, augmentation) dans les 6 mois suivant la fin des études, d’après les réponses à l’enquête réalisée auprès de diplômés d’un certificat, États-Unis 2021.

51 000 $
salaire médian d’un débutant¹

75 %
des diplômés du certificat Google signalent une amélioration de carrière²

218 000
postes vacants recherchés en marketing numérique et e-commerce¹

plus de 150
Entrez en contact avec plus de 150 employeurs américains une fois le certificat terminé

Compétences que vous acquerrez

Marketing
E-Commerce
display advertising
Email Marketing
Search Engine Optimization (SEO)
Customer loyalty
Marketing Analytics
Customer Outreach
Website Structure
Customer Awareness
Google
Search Engine Marketing

À propos de ce Certificat Professionnel

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. 
75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months²
Check out all Google Career Certificates here.
This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.
¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22).
²Based on program graduate survey responses, United States, 2021 

Ce que vous allez apprendre

Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty

Qu'est-ce qu'un Certificat Professionnel ?

Développez vos compétences pour être prêt(e) à travailler dans ce domaine

Que vous souhaitiez commencer une nouvelle carrière ou en changer, les Certificats Professionnels de Coursera vous aident à vous préparer pour un emploi. Apprenez à votre propre rythme, quand et où cela vous convient le mieux. Inscrivez-vous aujourd'hui et explorez un nouveau parcours professionnel avec un essai gratuit de 7 jours. Vous pouvez suspendre votre formation ou résilier votre abonnement à tout moment.

Projets pratiques

Exercez vos compétences avec des projets pratiques et renforcez les compétences qui montrent votre aptitude au travail à de potentiels employeurs. Vous devez réussir le(s) projet(s) pour obtenir votre Certificat.

Obtenez une qualification professionnelle

Lorsque vous aurez terminé tous les cours du programme, vous obtiendrez un Certificat à partager avec votre réseau professionnel et vous débloquerez l'accès à des ressources d'accompagnement professionnel pour vous aider à démarrer votre nouvelle carrière. De nombreux Certificats Professionnels ont des partenaires d'embauche qui reconnaissent les qualifications du Certificat Professionnel, et d'autres peuvent vous aider à vous préparer à un examen de certification. Le cas échéant, vous trouverez plus d'informations sur les pages des Certificats Professionnels.

Ce Certificat Professionnel compte 7 cours

Cours1

Cours 1

Foundations of Digital Marketing and E-commerce

4.8

étoiles

3,462 évaluations

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.

Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy

Cours2

Cours 2

Attract and Engage Customers with Digital Marketing

4.8

étoiles

776 évaluations

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.

Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences

Cours3

Cours 3

From Likes to Leads: Interact with Customers Online

4.7

étoiles

346 évaluations

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads.

Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media

Cours4

Cours 4

Think Outside the Inbox: Email Marketing

4.7

étoiles

225 évaluations

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.

Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results

Enseignant

Google Career Certificates
Enseignant de premier plan

4 731 085 étudiants

222 cours

Offert par

Google

Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.

Foire Aux Questions

Quelle est la politique de remboursement ?
Si vous vous abonnez, vous bénéficiez d'une période d'essai gratuite de 7 jours, durant laquelle vous pouvez annuler votre abonnement sans pénalité. Ensuite, nous n'accordons plus de remboursements, mais vous pouvez annuler votre abonnement à tout instant. Consultez notre politique de remboursement complète.
Puis-je m'inscrire à un seul cours ?
Oui ! Pour commencer, cliquez sur la carte du cours qui vous intéresse et inscrivez-vous. Vous pouvez vous inscrire et terminer le cours pour obtenir un Certificat partageable, ou vous pouvez accéder au cours en auditeur libre afin d'en visualiser gratuitement le contenu. Si vous vous abonnez à un cours faisant partie d'un Certificat, vous êtes automatiquement abonné(e) au Certificat complet. Visitez votre tableau de bord d'étudiant(e) pour suivre vos progrès.
Ce cours est-il vraiment accessible en ligne à 100 % ? Dois-je assister à certaines activités en personne ?
This course is completely online, so there’s no need to show up to a classroom in person. You can access videos, readings, hands-on activities, and assessments anytime and anywhere via the internet, on a computer, or mobile device.
What are digital marketing and e-commerce?
Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
What background knowledge is necessary?
None! Whether you’re completely new to the job field or have had some exposure, a Google Career Certificate is the right program for you.
Who is this program for?
You! No previous experience or knowledge of specific tools is required in order to succeed in the Google Digital Marketing & E-commerce Certificate. All you need is curiosity about reaching and engaging with customers online.
Do I need to take the courses in a specific order?
We highly recommend taking the seven courses in this certificate program in the order presented, as the content builds on information from earlier courses.
What tools and platforms are taught in the curriculum?
Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.
What will I be able to do upon completing the professional certificate?
Google Career Certificates are designed to prepare you for an entry-level role in job fields like data analytics, digital marketing & e-commerce, IT support, project management, and UX design. Upon completion of a Google Career Certificate, like this one, certificate graduates in the U.S. will have the option to share their information with top U.S. employers that are hiring entry-level professionals, like Deloitte, Macy’s, Infosys, Walmart and of course, Google. Employer consortiums are currently available in the U.S., Canada, India, Singapore, Indonesia and are coming to more countries soon. The employers included will vary by country.
Which jobs does this program prepare for?
The number of open jobs in digital marketing and e-commerce continues to grow as businesses move more of their operations and sales online. Having an online presence allows businesses to widen their reach and gives customers greater access to products and services. In digital marketing and e-commerce jobs, you work at the intersection of many trends: the technology platforms that people use to connect, the products that people are interested in, and the ideas that make brands stand out.
Digital marketers help companies reach and engage with customers, build awareness, drive sales, and foster brand loyalty. They also measure, manage, and analyze the effectiveness of marketing campaigns and e-commerce sites, so that businesses can achieve their larger objectives. E-commerce specialists help design, create, and manage online stores. They also evaluate the success of online stores at driving sales or other actions by customers.
Some common job titles can include: Digital Marketing Coordinator, Marketing Specialist, SEO Specialist, Search Engine Analyst, Media Planner, E-commerce Associate.
What resources will be available to help with the job search process?
In addition to expert-led training and hands-on projects designed to prepare you for a job, you'll get access to an interview practice tool, mock interviews and resume building workshops, career coaching sessions and more. You'll also be able to connect with over 150 U.S. employers who are searching for candidates who have completed a Google Career Certificate.
What kind of companies hire digital marketing and e-commerce professionals?
Organizations of all kinds need digital marketing and e-commerce professionals to reach and engage with their customers online. Digital marketing and e-commerce jobs exist in varied industries, from technology to finance to retail.
Why did Google create this program?
Google had long faced an issue that many other companies also contend with: we had open IT Support roles, and not enough qualified candidates to fill them. So we built and tested a training program to provide pathways to jobs in technical support at Google for people with no college degree or experience. In 2018, Google launched the IT Support Career Certificate so that this training could be available to everyone. Since then, thousands of people have completed the program making it the top professional certificate program on Coursera. 75% of Google Career Certificate graduates in the United States report seeing a positive impact on their career within six months, including a raise or a new job.¹
When we saw the positive impact this program was having on people all over the world, we expanded into additional fast-growing, high-paying career fields – data analytics, project management, UX design, and now, digital marketing & e-commerce. These certificates, built and taught by Google, are designed to prepare people from all backgrounds for jobs where there is great demand for qualified candidates. No degree or previous experience is required. Graduates are able to connect directly with over 150 U.S. employers who are accepting Google Career Certificates for open jobs.
¹Based on program graduate survey responses, United States 2021
Is this program offered in other languages?
This certificate is currently available globally in English. We are working on adding more languages soon. Some tools - like the employer consortium - are only available in the United States at this time. Please check back here for updates.
How much does this certificate cost?
In the U.S. and Canada, Coursera charges $39/month after the initial 7 day free trial period. The certificate can be completed in less than 6 months at under 10 hours per week of part time study, meaning most learners can complete the certificate for under $300 USD. In other countries where the Google Career Certificates are available, your cost may be lower. Google does not generate any revenue from Google Career Certificates and has made need-based financial assistance available.

D'autres questions ? Visitez le Centre d'Aide pour les Étudiants.

Marketing numérique et commerce électronique Google Certificat Professionnel

Développez des compétences professionnelles en apprenant auprès des meilleurs

Compétences que vous acquerrez