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    • Content Marketing

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    529 résultats pour ''content marketing'

    • Gratuit

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      University of California, Davis

      The Strategy of Content Marketing

      Compétences que vous acquerrez : Communication, Marketing, Media Strategy & Planning, Business Psychology, Marketing Design, Marketing Management, Marketing Psychology, Media Production, Research and Design, Digital Marketing, Influencing, Writing, Advertising, Advertising Sales, MarTech, Storytelling, Brand Management, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.5

      (3.9k avis)

      Intermediate · Course · 1-3 Months

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      Meta

      Meta Social Media Marketing

      Compétences que vous acquerrez : Marketing, Communication, Digital Marketing, Social Media, Advertising, Marketing Management, Marketing Design, Brand Management, Research and Design, Business Analysis, Sales, Media Strategy & Planning, Business Psychology, Marketing Psychology, Entrepreneurship, Market Research, Planning, Finance, Customer Analysis, Advertising Sales, Leadership and Management, Design and Product, Product Marketing, Budget Management, Influencing, Strategy and Operations, Media Production, Business Communication, Customer Support, Financial Management, MarTech, Market Analysis, People Analysis, Performance Management, Persona Research, Spreadsheet Software, Statistical Tests, Storytelling, Writing, Strategy, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Experiment, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Supply Chain and Logistics, Visual Design

      4.8

      (14.3k avis)

      Beginner · Professional Certificate · 3-6 Months

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      Google

      Google Digital Marketing & E-commerce

      Compétences que vous acquerrez : Marketing, Sales, Entrepreneurship, Communication, Digital Marketing, Leadership and Management, Strategy and Operations, Strategy, Research and Design, E-Commerce, Market Research, Media Strategy & Planning, Social Media, Web Development, Back-End Web Development, Data Analysis, Business Analysis, Human Computer Interaction, Search Engine Optimization, Advertising, Business Communication, Writing, Customer Success, Professional Development, Survey Creation, Big Data, Cloud Computing, Data Management, Data Mining, Data Visualization, Financial Analysis, General Statistics, Probability & Statistics, Shipping and Receiving, Software As A Service, Software Engineering, Software Testing, Storytelling, Supply Chain and Logistics, User Experience, Web Development Tools, Accounting, Brand Management, Influencing, Public Relations, Algorithms, Benefits, Computer Networking, Customer Relationship Management, Customer Support, Finance, Human Resources, Market Analysis, Mathematical Theory & Analysis, Mathematics, Microsoft Excel, Networking Hardware, Planning, Theoretical Computer Science

      4.8

      (10.4k avis)

      Beginner · Professional Certificate · 3-6 Months

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      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Compétences que vous acquerrez : Business Psychology, Communication, Influencing, Marketing, Marketing Psychology, Brand Management, Business Analysis, People Analysis, Marketing Design, Research and Design, Social Media, Advertising, Advertising Sales, Customer Analysis, Digital Marketing, Marketing Management, Media Production, Media Strategy & Planning, Sales, Storytelling, Writing, Strategy and Operations

      4.8

      (4.9k avis)

      Mixed · Course · 1-4 Weeks

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      Northwestern University

      Content Strategy for Professionals

      Compétences que vous acquerrez : Accounting, Big Data, Business Analysis, Business Psychology, Communication, Computer Networking, Computer Programming, Data Analysis, Data Management, Digital Marketing, Entrepreneurship, Financial Analysis, General Statistics, Human Computer Interaction, Human Learning, Influencing, Leadership and Management, Marketing, Network Model, Other Programming Languages, Planning, Probability & Statistics, Programming Principles, Sales, Social Media, Strategy, Strategy and Operations, Supply Chain and Logistics, User Experience, Web Development, Writing

      4.5

      (839 avis)

      Beginner · Specialization · 3-6 Months

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      University of California, Davis

      Search Engine Optimization (SEO)

      Compétences que vous acquerrez : Marketing, Digital Marketing, Search Engine Optimization, Research and Design, Marketing Design, MarTech, Web Design, Web Development, Back-End Web Development, Communication, HTML and CSS, Front-End Web Development, Full-Stack Web Development, Social Media, Brand Management, Influencing, Data Analysis, Entrepreneurship, Market Analysis, Marketing Management, Business Analysis, Business Psychology, Collaboration, Customer Relationship Management, Finance, Forecasting, Leadership and Management, Market Research, Marketing Psychology, Mobile Development, Mobile Development Tools, Persona Research, Probability & Statistics, Sales, Statistical Analysis, Strategy, Strategy and Operations, Web Development Tools, Accounting, Algorithms, Human Computer Interaction, Mathematics, Software Architecture, Software Engineering, Software Testing, Theoretical Computer Science, User Experience

      4.6

      (11.4k avis)

      Beginner · Specialization · 3-6 Months

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      Digital Marketing Institute

      Social Media Marketing in Practice

      Compétences que vous acquerrez : Communication, Marketing, Digital Marketing, Social Media, Strategy and Operations, Advertising, Leadership and Management, Business Psychology, Culture, Entrepreneurship, Media Strategy & Planning, Public Relations, Sales, Strategy, Business Analysis, Customer Analysis, Influencing, Project Management, Web Design, Web Development, Design and Product, Product Design, Software Architecture, Software Engineering, Theoretical Computer Science, Creativity, Finance, Research and Design, Writing

      4.5

      (188 avis)

      Beginner · Specialization · 3-6 Months

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      Gratuit

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      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Compétences que vous acquerrez : Communication, Computer Graphics, Creativity, Entrepreneurship, Human Computer Interaction, Interactive Design, Leadership and Management, Marketing, Research and Design, Sales, Storytelling, Strategy, Strategy and Operations, Writing

      4.7

      (761 avis)

      Mixed · Course · 1-3 Months

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      University of California, Davis

      Advanced Content and Social Tactics to Optimize SEO

      Compétences que vous acquerrez : Digital Marketing, Marketing, Marketing Design, Research and Design, Web Design, Web Development, Social Media, Communication, Collaboration, Influencing, Search Engine Optimization, Back-End Web Development

      4.5

      (1.1k avis)

      Intermediate · Course · 1-4 Weeks

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      Coursera Project Network

      5 Ways to Build a Better LinkedIn Profile

      Compétences que vous acquerrez : Communication, Leadership and Management, Marketing, Professional Development, Social Media, Brand Management, Business Communication, Design and Product, Entrepreneurship, Human Computer Interaction, Market Research, Research and Design, Search Engine Optimization, User Research

      4.5

      (112 avis)

      Intermediate · Guided Project · Less Than 2 Hours

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      Coursera Project Network

      Create a Promotional Video using Canva

      Compétences que vous acquerrez : Marketing

      4.4

      (451 avis)

      Beginner · Guided Project · Less Than 2 Hours

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      INSEAD

      Web3 and Blockchain in Global Commerce

      Compétences que vous acquerrez : Finance, BlockChain, FinTech, Computer Architecture, Computer Networking, Internet Of Things, Software Engineering, Business Process Management, Cryptography, Entrepreneurship, Human Resources, Marketing, Regulations and Compliance, Security Engineering, Strategy and Operations, Theoretical Computer Science

      4.7

      (10 avis)

      Beginner · Specialization · 3-6 Months

    Recherches liées à content marketing

    the strategy of content marketing
    storytelling in branding and content marketing
    viral marketing and how to craft contagious content
    créer du contenu marketing pour linkedin avec visme
    1234…45

    En résumé, voici 10 de nos cours content marketing les plus populaires

    • The Strategy of Content Marketing: University of California, Davis
    • Meta Social Media Marketing: Meta
    • Google Digital Marketing & E-commerce: Google
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Content Strategy for Professionals: Northwestern University
    • Search Engine Optimization (SEO): University of California, Davis
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
    • 5 Ways to Build a Better LinkedIn Profile: Coursera Project Network

    Compétences que vous avez acquises en Marketing

    Marché (économie) (28)
    Médias Sociaux (15)
    Stratégie Marketing (14)
    Analytique (13)
    Marque (13)
    Marketing Numérique (13)
    Analyse Marketing (11)
    Plan (11)
    Publicité (9)
    Modélisation (9)
    Le Marketing Appliqué Aux Réseaux Sociaux (9)
    Gestion De Marque (7)

    Questions fréquentes sur Content Marketing

    • Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

      Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    • A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

      Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    • Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

      You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    • Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    • People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    • Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Le contenu de cette FAQ a été mis à disposition à des fins d'information uniquement. Il est conseillé aux étudiants d'effectuer des recherches supplémentaires afin de s'assurer que les cours et autres qualifications suivis correspondent à leurs objectifs personnels, professionnels et financiers.
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