Spécialisation Content Strategy for Professionals

Create and implement engaging content. Master communications strategies to make you and your enterprise stand out.

À propos de cette Spécialisation

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact.

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5 courses

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Projets

Conçu pour vous aider à vous exercer et à appliquer les compétences que vous avez acquises.

Certificats

Mettez en évidence vos nouvelles compétences sur votre CV ou sur LinkedIn.

Cours

Beginner Specialization.: No prior experience required.

COURS 1
Content Strategy for Professionals: Engaging Audiences
Engagement
4.5 hours of videos and peer review
Sous-titres
English
À propos du cours
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to en
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.
COURS 2
Content Strategy for Professionals: Managing Content
Engagement
1-3 hours/week
Sous-titres
English
À propos du cours
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.
COURS 3
Content Strategy for Professionals: Expanding Your Content’s Reach
Session à venir : Aug 20
Engagement
1-3 hours/week
Sous-titres
English
À propos du cours
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.
COURS 4
Content Strategy for Professionals: Ensuring Your Content's Impact
Session à venir : Aug 20
Engagement
1-3 hours/week
Sous-titres
English
À propos du cours
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper int
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.
COURS 5
Content Strategy for Professionals: Capstone Project
Session à venir : Oct 8
Engagement
4 weeks of study, 3-4 hours/week
Sous-titres
English, Arabic
À propos du Projet Final
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully unders
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.

Créateurs

Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications is training a new generation of multimedia journalists and integrated marketing communications professionals who are helping to shape an evolving media landscape.
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

John Lavine
Founder, Professor and Director, Media Management Center
Candy Lee
Professor

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