John Lavine

Founder, Professor and Director, Media Management Center


John Lavine is a professor of media management and strategy in Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications and in the Kellogg School of Management. He was dean of Medill from 2005-12. Globally the Center does research on the media’s major’s challenges and educates senior media executives. Before coming to Northwestern, Lavine was the publisher/editor of a group of daily newspapers. He also was an executive of an international film company in London and the United States that did much of its work for television, and was president and publisher of an international medical journal publishing company.


Content Strategy for Professionals 3: Capstone Project

Content Strategy for Professionals: Capstone Project

Content Strategy for Professionals 2: Expanding Your Content’s Impact and Reach

Content Strategy for Professionals: Ensuring Your Content's Impact

Content Strategy for Professionals: Expanding Your Content’s Reach

Content Strategy for Professionals: Engaging Audiences

Content Strategy for Professionals 1: Engaging Audiences for Your Organization

Content Strategy for Professionals: Managing Content