Spécialisation Search Engine Optimization (SEO)

Become an SEO Expert. Master search engine optimization tools and strategies

À propos de cette Spécialisation

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Créé par :

6 courses

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Projets

Conçu pour vous aider à vous exercer et à appliquer les compétences que vous avez acquises.

Certificats

Mettez en évidence vos nouvelles compétences sur votre CV ou sur LinkedIn.

Cours

Beginner Specialization.: No prior experience required.

COURS 1
Introduction to Search Engine Optimization
Sous-titres
English, Greek
À propos du cours
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcom
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COURS 2
Search Engine Optimization Fundamentals
Engagement
4 weeks of study, 1-3 hours/week
Sous-titres
English
À propos du cours
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform
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COURS 3
Optimizing a Website for Search
Engagement
4 weeks of study, 2-3 hours/week
Sous-titres
English
À propos du cours
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating
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COURS 4
Advanced Content and Social Tactics to Optimize SEO
Engagement
4 weeks of study, 1-3 hours/week
Sous-titres
English
À propos du cours
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to est
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COURS 5
Advanced Search Engine Optimization Strategies
Engagement
4-6 weeks of study, 5-7 hours/week
Sous-titres
English
À propos du cours
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines.
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COURS 6
Website Optimization Client Report Project
Session à venir : Oct 29
Sous-titres
English
À propos du cours
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the d
Vous pouvez choisir de suivre seulement ce cours. En savoir plus.

Créateurs

University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

Dave Lloyd
Senior Manager, Global Search Marketing
Eric Enge
Co-Author of "The Art of SEO"
Rebekah May
SEO Manager & Lead SEO Instructor, Lead Qual

FAQs

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