About this course: Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.
Who is this class for: This course is primarily aimed at people interested in SEO, but have limited to no knowledge of the subject. Expect to learn foundational, basic elements.
Taught by: Rebekah May, SEO Manager & Lead SEO Instructor
LeadQual & UC Davis Extension
| Basic Info |
Course 1 of 6 in the
Search Engine Optimization (SEO) Specialization.
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| Language | English, Subtitles: Greek |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Very Helpful Course. Got to know abut all the basics. Looking forward to learn and apply in real world
Was glad with the overall knowledge, but felt like there was too much time wasted at the beginning, talking about subjects that didn't contribute to my understanding of SEO
This course was incredibly informative and very easy to follow. The instructor, Rebekah May, was great. The course materials were presented in a very cohesive way that built upon the next. the only complaint or feedback I have- is that Week 3 was noticeably more time intensive than the rest. Not sure with the way the course was structured that it could be broken up more- but as a learner- it was noticeably more intensive than the rest of the course. Overall it was a really informative and useful course for those wanting to get a good grasp on SEO. Thanks for the effort in putting this together- it was quite well done.
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DS
A good overview of what to look forward to. I went into this knowing only that it is an important part of the new age of marketing, but I can now see that it is much more than that. It reminds you of why search engines like Google and Yahoo even got started in the first place; a way to catalog, store and retrieve useful information, from any where in the world, in a matter of seconds. It has reignited my interest in the endless possibilities, of what the future may hold.