Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO.
Offert par
Université de Californie à Davis
À propos de ce cours
160,500 consultations récentes
Résultats de carrière des étudiants
54%
ont commencé une nouvelle carrière après avoir terminé ce cours
50%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
21%
a obtenu une augmentation de salaire ou une promotion
Ce que vous allez apprendre
Critique the role of advertisements and corporate funding in the development of search
Compare and contrast the functionality of search engine algorithms updates
Write your own content for a website that will improve search results
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Compétences que vous acquerrez
Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics
Résultats de carrière des étudiants
54%
ont commencé une nouvelle carrière après avoir terminé ce cours
50%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
21%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 10 heures pour terminer
Recommandé : 4 weeks of study, 2-5 hours/week
Anglais
Sous-titres : Anglais, Grec, Arabe
Offert par
Université de Californie à Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Programme du cours : ce que vous apprendrez dans ce cours
5 heures pour terminer
Getting Started & Introduction to SEO
Welcome to the first week of the course! In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself.) You'll also be able to explain the differences between three main SEO job types, and be prepared to choose a career that best suits your current goals.
5 heures pour terminer
16 vidéos (Total 69 min), 3 lectures, 1 quiz
16 vidéos
Introduction1 min
Introduction to SEO5 min
What You Can Expect from a Career in SEO6 min
How I Got Started in SEO2 min
My Role as an SEO Manager2 min
Key Skills We Look for When Hiring3 min
Tips for Finding a Job3 min
How I Got Started in SEO3 min
A Day in the Life of an SEO Professional3 min
Key Skills We Look for When Hiring7 min
Specific Skills Managers Want6 min
Tips for Finding a Job5 min
Tips for Interviewing5 min
Building a Marketable Portfolio4 min
Overview of In-house SEO5 min
3 lectures
A Note from UC Davis10 min
Why a Career in SEO?10 min
Optional: What You Can Expect from a Career in SEO10 min
1 exercice pour s'entraîner
Getting Started & Introduction to SEO20 min
2 heures pour terminer
Evolution of SEO
Welcome to Module 2! We hope you're enjoying the course so far, and are ready to learn more about the evolution of SEO! By the end of this module, you should be able to at least summarize the timeline of search engine development, as well as demonstrate an understanding of key time periods and individuals who changed the way search worked and the way humans interact with the Web. Later on in the module, you'll gain the ability to critique the role of advertisements and corporate funding in the development of search, and explain the process by which the Web became monetized. This high-level look at the history of SEO will give you a solid foundation for understanding the material we'll be covering later in the course.
2 heures pour terminer
4 vidéos (Total 21 min), 2 lectures, 1 quiz
4 vidéos
How Search Engines Work2 min
History of Search Engines (1945 - 1993)7 min
Advancement of Search (1993 - 2000)10 min
2 lectures
Timeline of Google Search15 min
History of Search Engines (1945 - 1993)30 min
1 exercice pour s'entraîner
Evolution of SEO20 min
7 heures pour terminer
Current SEO Best Practices
In Module 3, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms.
7 heures pour terminer
9 vidéos (Total 58 min), 7 lectures, 1 quiz
9 vidéos
Introduction to Search Engine Algorithms6 min
SEO Best Practices and Ranking Factors7 min
Early Algorithms: Florida, Austin, and Brandy6 min
Updates: Personalized, Universal, Vince, and Caffeine6 min
Panda: The Game Changer for Content7 min
Cleaning Up Links with Penguin9 min
Refinements: Hummingbird, Pigeon, and Mobile6 min
How You Can Avoid Penalties5 min
7 lectures
Introduction to Search Engine Algorithms45 min
SEO Best Practices and Ranking Factors30 min
Personalized, Universal, Vince, and Caffeine1 h
Panda: The Game Changer for Content1h 30min
Cleaning Up Links with Penguin30 min
Hummingbird, Pigeon, and Mobile30 min
How You Can Avoid Penalties15 min
1 exercice pour s'entraîner
Current SEO Best Practices30 min
6 heures pour terminer
SEO of Today, Tomorrow and Beyond & Course Wrap-Up
You've made it to Module 4! In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. By the end of this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You'll also be well prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that would help to increase their ranking while following best practices. Finally, by the end of this module you will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO today, tomorrow, and beyond!
6 heures pour terminer
5 vidéos (Total 22 min), 2 lectures, 1 quiz
5 vidéos
Evolution of Keyword Optimization3 min
Strengthening Your Keyword Strategy7 min
How Does Branding Influence Website Rank?8 min
Course Summary and Wrap-Up1 min
2 lectures
Strengthening Your Keyword Strategy1 h
How Does Branding Influence Website Rank?1h 45min
1 exercice pour s'entraîner
SEO of Today, Tomorrow and Beyond20 min
Avis
4.6
Meilleurs avis pour INTRODUCTION TO SEARCH ENGINE OPTIMIZATION
par SSAug 9, 2016
Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.
par KSOct 2, 2019
I found this intro course to be more intense and simultaneously more valuable than I expected it to be. I've already gained new insight and learned techniques I can put into practice now. Brilliant.
par AIJun 24, 2016
A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!
par VJFeb 17, 2019
An extremely well thought out and structured course. Absolutely loved all the lessons, quiz and reading material. I am motivated to continue through the rest of the courses in this specialization.
par ARMar 8, 2018
Very informative introductory course! Gives an individual basic idea of what SEO is, how it has developed over the years and the exciting direction it is heading towards. I definitely enjoyed it!
par WBJan 20, 2018
I really enjoyed the "Introduction to Search Engine Optimization" course. It brings a good overview of the basics, and I was very impressed with the number of extra materials provided. Thank you!
par ACMar 3, 2020
Great course outlining the framework of SEO. I enjoyed every week of the course and learned a great deal of useful information. Hoping to apply it soon enough. 9/10 Would recommend for beginners!
par JLMar 6, 2018
I really liked how the course is able to insert someone that doesn't know anything about SEO into the right path, I been searching for a course like this a lot time ago and I'm happy to found it.
par ABMar 9, 2020
Excelente curso, muy didactico, toda la información es totalmente actualizada y de suma utilidad para todo aquel que desee niciar una carrera como SEO o tener conocimiento básicos sobre el tema.
par DTMay 30, 2017
Awesome course that really takes the right amount of time to explain each topic pertaining to SEO. Love how they weave in the history of the internet, web design, content and branding with SEO.
par LSJul 1, 2017
Great introduction to SEO - eager to test the most advanced courses to get more insight on how to apply technical changes that will improve the user experience and page search results rankings.
par DMApr 25, 2016
Great introductory course to SEO. The content is brilliant and the lecturer is clear. It would be good if there would be a teaching stuff to assist the students in their threads in the forums.
par SGJul 23, 2019
This course is amazing. As a course name gives you an idea about its topic it's just an introduction of SEO. But it is very important for everyone who wants to do SEO for his/her website/blog.
par MDSep 30, 2019
The course has given a detailed idea about what SEO is and how it has evolved over the years however I am expecting a more hands on practice season which was not included in this basic course.
par JAJan 1, 2019
As an SEO practitioner, this course articulated and validated many of the principles and strategies I have been using. Learning them gave me confidence that I am headed in the right direction.
par YLSep 5, 2017
This SEO concept is very new to me, and I find it helpful after going through the modules.\n\nThe outside links are interesting as well. I just think you can dive more deeply into some topics.
par KMar 29, 2020
I found this course to be really interesting and exquisitely presented. It was easy to understand, quick to complete, and provided just enough info to cover the basics. Very happy, thank you!
par BGDec 18, 2018
Great to be part of this course.............................................................................................................................\n\nThanks for helping me so much
par NBAug 22, 2017
Good course to get an overview of what SEO is all about. It will also help you get an insight on whether the area is of any interest to you or not. Must do for all aspiring SEOs. Good luck!
par MMMay 12, 2016
It was a good course, but I would have liked to have the opportunity to go more in depth. It took a long time to explain the updates of SEO and would be nice to explore specific examples.
Foire Aux Questions
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