Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
Offert par
Université de Californie à DavisÀ propos de ce cours
140 458 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
At least 2 years of business experience.
Approx. 14 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
Critique the role of advertisements and corporate funding in the development of search
Compare and contrast the functionality of search engine algorithms updates
Write your own content for a website that will improve search results
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Compétences que vous acquerrez
- Search Algorithm
- Search Engine Optimization (SEO)
- Mathematical Optimization
- Semantics
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
At least 2 years of business experience.
Approx. 14 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Université de Californie à Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Programme de cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Introduction to Google SEO
Welcome to the first week of the course! In this module, you will be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself). You'll learn about the differences between the main SEO job types and discover career options as an SEO. You will also identify the role of search technologies and list out search engine parts. You'll then review the evolution of SEO and the timeline of search engine development. Let's get started!
3 heures pour terminer
6 vidéos (Total 25 min), 4 lectures, 1 quiz
4 heures pour terminer
Current SEO Best Practices
In this module, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms. Let's get started!
4 heures pour terminer
7 vidéos (Total 47 min), 5 lectures, 1 quiz
5 heures pour terminer
SEO of Today, Tomorrow and Beyond
In this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO. In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. You'll also be well prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that would help to increase their ranking while following best practices. Let's get started!
5 heures pour terminer
8 vidéos (Total 49 min), 6 lectures, 1 quiz
1 heure pour terminer
Your Audience and Building Personas
You've made it to Module 4! In this module, you’ll learn about and understand common behaviors of web searchers that can help you market to different types of consumers. We will close out this course by using a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Let's get started!
1 heure pour terminer
6 vidéos (Total 31 min), 1 lecture, 1 quiz
Avis
- 5 stars72,07 %
- 4 stars21,53 %
- 3 stars4,56 %
- 2 stars0,94 %
- 1 star0,88 %
Meilleurs avis pour INTRODUCTION TO GOOGLE SEO
par KS2 oct. 2019
I found this intro course to be more intense and simultaneously more valuable than I expected it to be. I've already gained new insight and learned techniques I can put into practice now. Brilliant.
par AB9 mars 2020
Excelente curso, muy didactico, toda la información es totalmente actualizada y de suma utilidad para todo aquel que desee niciar una carrera como SEO o tener conocimiento básicos sobre el tema.
par AC18 déc. 2018
I was overwhelmed with the detailed introduction to the SEO field, market, job and history. I feel much more comfortable now and even discovered new resources for researching and learning. Awesome!
par AC3 mars 2020
Great course outlining the framework of SEO. I enjoyed every week of the course and learned a great deal of useful information. Hoping to apply it soon enough. 9/10 Would recommend for beginners!
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