About this course: SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

Created by: University of California, Davis

Taught by: Rebekah May, SEO Manager & Lead SEO Instructor
LeadQual & UC Davis Extension

Basic Info	Course 6 of 6 in the Search Engine Optimization (SEO) Specialization.
Level	Intermediate
Language	English
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.9 stars Average User Rating 4.9See what learners said

Syllabus

WEEK 1

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential ...

2 videos, 4 readings

Graded: Gauging a Site's Opportunity for Improvement

WEEK 2

Milestone 2: Initial Research Phase

In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities ...

1 video, 6 readings

Graded: Initial Research Phase

WEEK 3

Milestone 3: Conducting a Content Audit and Technical Review

In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas ...

1 video, 9 readings

Graded: Conducting a Content Audit and Technical Review

WEEK 4

Milestone 4: Presenting Your Findings

In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to...

2 videos, 2 readings

Graded: Presenting Your Findings

FAQs

How It Works

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators

University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

Pricing

	Audit	Purchase Course
Access to course materials	Available	Available
Access to graded materials	Not available	Available
Receive a final grade	Not available	Available
Earn a shareable Course Certificate	Not available	Available

Ratings and Reviews

Rated 4.9 out of 5 of 18 ratings

Excellent and great the resources were put for each week.

Great to put it into action!

I am very glad for such amazing tool like this one. It´s very good within SEO standpoint in his practical experience and for our recall for variety of the tools in this spectrum.

Great Course & Specialization !

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Website Optimization Client Report Project

Website Optimization Client Report Project

Website Optimization Client Report Project