SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
Offert par
Université de Californie à DavisÀ propos de ce cours
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Résultats de carrière des étudiants
50%
ont commencé une nouvelle carrière après avoir terminé ce cours
50%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
25%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
Have gone through the others courses within the SEO Specialization.
Approx. 47 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol
Ce que vous allez apprendre
Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Résultats de carrière des étudiants
50%
ont commencé une nouvelle carrière après avoir terminé ce cours
50%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
25%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
Have gone through the others courses within the SEO Specialization.
Approx. 47 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Chinois (simplifié), Italien, Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol
Offert par
Université de Californie à Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Programme du cours : ce que vous apprendrez dans ce cours
11 heures pour terminer
Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement
In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential client to adopt a new SEO strategy. Finally, you will develop a set of kick-off questions that will help gather the information you need to begin to develop your SEO strategy.
11 heures pour terminer
2 vidéos (Total 9 min), 5 lectures, 1 quiz
5 lectures
A Note from UC Davis10 min
Identifying a Potential Client - Resources (Part 1)10 min
Create an SEO Pitch - Resources (Part 2)30 min
Develop Kickoff Questions - Resources (Part 3)20 min
Kick-Off Questions Template1 min
17 heures pour terminer
Milestone 2: Initial Research Phase
In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.
17 heures pour terminer
1 vidéo (Total 8 min), 6 lectures, 1 quiz
1 vidéo
6 lectures
Developing a Persona - Resources (Part 1)30 min
User/Buyer Persona Template1 min
Performing Keyword Research - Resources (Part 2)40 min
Keyword Research Example & Template1 min
Conducting a Competitive Analysis - Resources (Part 3)50 min
Keyword Competitive Analysis Template1 min
12 heures pour terminer
Milestone 3: Conducting a Content Audit and Technical Review
In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.
12 heures pour terminer
1 vidéo (Total 8 min), 9 lectures, 1 quiz
1 vidéo
9 lectures
Competitive Content Analysis (Part 1)30 min
Competitive Analysis Template1 min
Internal Content Audit - Resources (Part 2)30 min
Internal Content Audit Template1 min
Keyword Mapping - Resources (Part 3)50 min
Keyword Mapping Template1 min
Technical SEO - Resources (Part 4)20 min
Error Tracking Template1 min
Technical Audit Template1 min
6 heures pour terminer
Milestone 4: Presenting Your Findings
In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.
6 heures pour terminer
2 vidéos (Total 6 min), 2 lectures, 1 quiz
2 lectures
Presenting Your Findings - Resources30 min
SEO Audit Template1 min
Avis
Meilleurs avis pour WEBSITE OPTIMIZATION CLIENT REPORT PROJECT
par JH29 oct. 2016
If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft. When you complete this course you will be ready to put your skills to work!
par AS10 juil. 2017
Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.
par HF5 août 2020
Loved every bit of SEO Specialization. I am so confident in my SEO skills today. All the credit goes to the amazing instructors and cooperative peers! Thanks a lot!!!
par SR25 août 2020
Great course. Highly recommended for those who are trying to improve their online business as well as who trying to a freelancer in digital marketing sector.
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