À propos de ce cours
4.7
969 notes
216 avis
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization....
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Approx. 12 hours to complete

Recommandé : 4 weeks of study, 1-3 hours/week...
Comment Dots

English

Sous-titres : English...

Ce que vous allez apprendre

  • Check
    Define technical SEO and learn best practices to define your own strategy
  • Check
    Direct ideal buyers with keyword theory and research
  • Check
    Optimize keywords in metadata
  • Check
    Understand off-page SEO and how to build links

Compétences que vous acquerrez

Social MediaKeyword ResearchMarketingMathematical Optimization
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Clock

Approx. 12 hours to complete

Recommandé : 4 weeks of study, 1-3 hours/week...
Comment Dots

English

Sous-titres : English...

Programme du cours : ce que vous apprendrez dans ce cours

Week
1
Clock
7 heures pour terminer

Getting Started and Introduction to On-page SEO

Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO. ...
Reading
11 vidéos (Total 66 min), 3 lectures, 1 quiz
Video11 vidéos
Introduction to On-page SEO min
Key Areas of SEO2 min
Meta Data and Meta Tags4 min
Title Tags 10110 min
Meta Descriptions Help Too!11 min
A Note About Meta Keywords3 min
URL Optimization6 min
How to Use Heading Tags8 min
Creating and Optimizing Unique Content8 min
Analyzing a Website Using a Web Crawler5 min
Reading3 lectures
SEO 101: Getting the On-page SEO Basics15 min
Blame the Meta Keywords Tag - Duane Forrester15 min
The Basics of Search Engine Friendly Design & Development15 min
Quiz1 exercice pour s'entraîner
On-page SEO Review20 min
Week
2
Clock
5 heures pour terminer

Introduction to Off-page SEO

Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority. ...
Reading
4 vidéos (Total 19 min), 2 lectures, 1 quiz
Video4 vidéos
Off-site SEO Elements6 min
Who is Linking to Your Content?6 min
Social Media: Help or Hinder?5 min
Reading2 lectures
Growing Popularity & Links15 min
Suggested Reading - Do Social Signals Drive SEO15 min
Quiz1 exercice pour s'entraîner
Off-site SEO Review20 min
Week
3
Clock
6 heures pour terminer

Introduction to Technical SEO

Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy. ...
Reading
7 vidéos (Total 39 min), 2 lectures, 1 quiz
Video7 vidéos
Laying the Structural Foundation With Technical SEO2 min
HTML Sitemap vs. XML Sitemap8 min
The robots.txt File Protocol6 min
Overcoming Pesky Error Codes6 min
Redirects 1018 min
404 Pages Best Practices5 min
Reading2 lectures
The Beginner's Guide to Technical SEO: 7 Resources You Should Use15 min
Art of SEO30 min
Quiz1 exercice pour s'entraîner
Technical SEO Review20 min
Week
4
Clock
11 heures pour terminer

Keyword Theory & Research

Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized....
Reading
8 vidéos (Total 38 min), 1 lecture, 2 quiz
Video8 vidéos
Choosing the Right Keywords4 min
Stages of Search7 min
Heads, Tails, and Long Tail Keywords5 min
The Science of How Users Conduct Searches5 min
Getting to Know Your Audience6 min
Creating Your Ideal Buyers Persona6 min
Course Summary and Wrap-up1 min
Reading1 lecture
The Art of SEO30 min
Quiz1 exercice pour s'entraîner
Keyword Theory & Research Review20 min
4.7
Briefcase

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

Points forts
Practical and applicable
(19)
Great introduction
(3)
par AAJul 1st 2017

This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.

par MYJun 10th 2018

this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.

Enseignant

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

À propos de University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

À propos de la Spécialisation Search Engine Optimization (SEO)

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.