Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Offert par
Université de Californie à DavisÀ propos de ce cours
Résultats de carrière des étudiants
46%
ont commencé une nouvelle carrière après avoir terminé ce cours
48%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
22%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 31 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Turc, Anglais, Espagnol, Népalais
Ce que vous allez apprendre
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Compétences que vous acquerrez
Social MediaKeyword ResearchMarketingMathematical Optimization
Résultats de carrière des étudiants
46%
ont commencé une nouvelle carrière après avoir terminé ce cours
48%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
22%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 31 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Portugais (européen), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Turc, Anglais, Espagnol, Népalais
Offert par
Université de Californie à Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Programme du cours : ce que vous apprendrez dans ce cours
8 heures pour terminer
Getting Started and Introduction to On-page SEO
Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.
8 heures pour terminer
11 vidéos (Total 66 min), 4 lectures, 1 quiz
5 heures pour terminer
Introduction to Off-page SEO
Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.
5 heures pour terminer
4 vidéos (Total 19 min), 2 lectures, 1 quiz
6 heures pour terminer
Introduction to Technical SEO
Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.
6 heures pour terminer
7 vidéos (Total 39 min), 2 lectures, 1 quiz
12 heures pour terminer
Keyword Theory & Research
Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.
12 heures pour terminer
8 vidéos (Total 38 min), 1 lecture, 2 quiz
Avis
Meilleurs avis pour SEARCH ENGINE OPTIMIZATION FUNDAMENTALS
par AA30 juin 2017
This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.
par MY9 juin 2018
this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.
par EO7 août 2016
Very interesting course. It took me through the basics of SEO for a website. I used the concepts thought in this course in my current job and it has helped me gain credibility from my supervisor.
par GH23 juin 2016
Sometimes it's not important to be able to DO the subject, but just understand the language to ask the right questions. This was an informative and helpful insight into optimization fundamentals.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Is financial aid available?
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
