Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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À propos de ce cours
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Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Compétences que vous acquerrez
- Social Media
- Keyword Research
- Marketing
- Mathematical Optimization
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Programme de cours : ce que vous apprendrez dans ce cours
Getting Started and Introduction to On-page SEO
Introduction to Off-page SEO
Introduction to Technical SEO
Keyword Theory & Research
Avis
- 5 stars80,32 %
- 4 stars16,84 %
- 3 stars1,71 %
- 2 stars0,38 %
- 1 star0,73 %
Points forts
Meilleurs avis pour GOOGLE SEO FUNDAMENTALS
Sometimes it's not important to be able to DO the subject, but just understand the language to ask the right questions. This was an informative and helpful insight into optimization fundamentals.
Initially I nearly gave up and regretted taking the course but as I motivated myselff I seemed to like it more and more. Rebekah May was a great instructor and lectures were to the point
I have learned how to find the best keyword based on many factors. then chose the best keyword for your site. this will help me to rank my website and how can I optimize my website.
This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.
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