À propos de ce cours
4.7
533 ratings
111 reviews
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements....
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Intermediate Level

Niveau intermédiaire

Clock

Recommandé : 4 weeks of study, 2-3 hours/week

Approx. 13 heures pour terminer
Comment Dots

English

Sous-titres : English

Ce que vous allez apprendre

  • Check
    Conduct effective competitive content analysis
  • Check
    Manage client relationships and report progress
  • Check
    Optimize google business pages to have higher visibility in local search landscape
  • Check
    Use keyword research to optimize search results

Compétences que vous acquerrez

Keyword ResearchMarketingContent MarketingMathematical Optimization
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Intermediate Level

Niveau intermédiaire

Clock

Recommandé : 4 weeks of study, 2-3 hours/week

Approx. 13 heures pour terminer
Comment Dots

English

Sous-titres : English

Programme du cours : ce que vous apprendrez dans ce cours

1

Section
Clock
5 heures pour terminer

Introduction

Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research!...
Reading
12 vidéos (Total 53 min), 1 quiz
Video12 vidéos
Applying Keyword Research Introduction min
Why do a Competitive Analysis?2 min
How to Perform a Competitive Keyword Analysis5 min
Analyzing Your Competition6 min
Develop a Plan to Compete10 min
Competing With Page Level Information4 min
Dealing with Larger Sites4 min
Mapping Keywords to Pages3 min
Questions to Ask3 min
Keyword Mapping Processes4 min
Creating a Keyword Map for Clients4 min
Quiz1 exercice pour s'entraîner
Optimizing A Website For Search20 min

2

Section
Clock
7 heures pour terminer

Advanced On-Page SEO

Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. And finally, you’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content. ...
Reading
12 vidéos (Total 62 min), 1 quiz
Video12 vidéos
Benefits of a Competitive Content Analysis3 min
Dissecting the Competitive Content Analysis3 min
What Kind of Content Will Resonate with Your Customers?4 min
Conducting an Internal Content Audit2 min
How to Begin Your Content Analysis5 min
Organizing and Evaluating Content6 min
Creating a Strategy for Optimizing Content3 min
Domain Level Content Strategy7 min
What Makes Content Great?7 min
Different Types of Content and How to Use Them8 min
Creating Impactful Content6 min
Quiz1 exercice pour s'entraîner
Advanced On-page SEO20 min

3

Section
Clock
5 heures pour terminer

Local SEO

Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local business have higher visibility in the local search landscape. By the end of this module, you should be able to not only describe a bit of the history of how Google displays local searches but also utilize best practices to develop a high quality local SEO approach. ...
Reading
10 vidéos (Total 55 min), 2 quiz
Video10 vidéos
Why's Local SEO Important?2 min
Local SEO History3 min
Current Local SEO Landscape3 min
Organic Search Versus Paid Advertising5 min
Google My Business!8 min
Improving Your Local Visibility10 min
Importance of Off-site Citations4 min
Quality Off-site Link Building8 min
Importance of Customer Reviews7 min
Quiz1 exercice pour s'entraîner
Local SEO20 min

4

Section
Clock
7 heures pour terminer

Creating an SEO Campaign

Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client....
Reading
10 vidéos (Total 51 min), 1 quiz
Video10 vidéos
Scoping an SEO Project5 min
Proving Your Value to Potential Clients6 min
Managing Client Expectations8 min
Asking the Right Questions7 min
Importance of Achieving Quick Wins2 min
Developing SMART Project Goals4 min
Establishing Benchmarks and Tracking Metrics8 min
Reporting Progress to Your Client5 min
Course Summary1 min
Quiz1 exercice pour s'entraîner
Creating an SEO Campaign20 min
4.7
Direction Signs

36%

a commencé une nouvelle carrière après avoir terminé ces cours
Briefcase

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Money

11%

a obtenu une augmentation de salaire ou une promotion

Meilleurs avis

par SRJan 17th 2017

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

par AHMay 23rd 2017

Excellent course. There is always new and exciting information available in the ever changing world of SEO. Great insights on Google's ever-changing algorithms and methods. Thanks!

Enseignant

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

À propos de University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

À propos de la Spécialisation Search Engine Optimization (SEO)

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.