The local SEO part is outdated (no more Google+).

You should add restaurants for the local SEO audit.

The material has at least 3 years old and the assignments need to be improved in the review model by 3 peers.

If this class is truly designed and welcomes beginners who have no knowledge in SEO as it is described in course introduction, assignment instructions should be provided with sample writings or rubrics. The writing assignment instruction reads,for example, "Identify headers, alt-text, and etc. and recommend how to improve them for optimization." Where does it say provide alt-text images for recommendation, make a tie to the recommendation, and list references for the images recommend, if not 3 points off? The lectures are short, doesn't show much details of what is expected for audit writing or analysis writing, but my 2 page analysis or audit is not enough because a thorough rubric expects to see this and that that is not even mentioned in instruction? It is a common sense that a writer has to be detail-oriented with recommendations? Then the course SHOULD not encourage SEO beginners who has never seen SEO audits or analysis paper. If not, assignment instruction should be listed thoroughly as rubric, so that a beginner SEO student can pass the writing and take it as a learning experiences. Endless flunking mal-grading system, is this Coursera's education method?

This was a good course with a lot of meat to it. The second and third course are packed full of meat that honestly help you improve your site by implementing what you learned in those two classes. Currently taking the 4th class in the series so we'll see how that turned out. 1st class in the series was a waste of time. All fluff to get you to pay more I assume.

Information is old (ex. Google+) and the peer reviewed assignment caused a lot of frustration because what the students were supposed to audit was (and is) not available to the public, but the grading criteria was based on this being available. I don't like my time being wasted, and it was in this course because I was learning information that is no longer relevant or barely relevant and with regard to the assignment, I spent a long time trying to access something which in the end I couldn't unless that company gave me access. Really disappointing...

The intention and overall instruction may be on course, but the visuals do not give a concrete idea of where data is being derived in the examples. This makes it very hard to replicate the process for assessments. More staff involvement would be helpful, and information about Google should be updated as often as the Google interface and structure does. Also, more resources and citations would be appreciated to supplement the lectures.

Peer to Peer review ruined everything. They do not even read properly and just give bad scores without second thoughts. The comment they give is horrible, and is not true if they read properly.

I signed up to audit the first 5 courses in this specialization. This review is for the first 3 of these courses taught by Rebekah May.

I don't know that SEO is truly simple and logical or if it just appears this way because of how clear and easy to listen to Ms. May is. I do feel she has supplied a lot of very useful information, pointed to a lot of great tools and websites., and am already making improvements as a result of her classes.

All of Rebecca's courses are very good. However, for Course 3 (this one), I was surprised after submitting my paper (and as I began reviewing another student's paper), that the assignment required additional information than previously described. I had to cancel my submission and add the stuff in. I wish you would tell us this before we write the paper.

I finishing the Optimizing a Website for Search course by UC Davis! Fantastic Training, well done, keep it up. The all methods of the training is nice. Special thanks for Rebekah May mam and coursera.I hope the knowledge I've gained will have a powerful and positive impact on my life and career.

This course gave a comprehensive overview of what is going on, and where the rules come from, in SEO. It also makes clear, however, that one should take this course once a year since so many aspects are changing permanently. I learned a lot, and I will sure take it again in a year or so.

This course was helped me to gain additional skills on-page SEO, content strategy, keyword research, competitive analysis, Reporting and how to deal with new clients, and much more.

I am so happy to gain skills that related to SEO, to achieve better result in future upcoming jobs

This course is specialized in Websites and social media optimization. Again, great content and a lot of useful information. I would definitely recommend this course to anyone, especially for those who are looking to learn general SEO optimization that are not related to coding.

Excellent content! I do feel much better equipped to analyze content, design an effective strategy, and develop a great content for sites. Also having a long list of different useful software tools for SEO. Thanks to those who had put altogether this course!

Learned so much! I really liked the course and I feel prepared to meet potential clients. I also so appreciate the resources like the reporting dashboard and the project timeline .xls REALLY GREAT! Those are tools I will use immediately.

The course ıs very organised and very practical examples as well. I am not directly working in the SEO field, so it was a very valuable experience to practice, review others work in the assignments. Thank you for this opportunity!

This has to be the most informative and useful SEO course on the internet. The instructor has provided so much value. I highly recommend this course for anyone seeking in-depth value of SEO.

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

Excellent course. There is always new and exciting information available in the ever changing world of SEO. Great insights on Google's ever-changing algorithms and methods. Thanks!

I've lot studied, Thanks to Coursera allow me to tried this course, This is great Course for everyone who want dedicated their self into SEO thing more professional.

Very good course over all.

I think the last exercise in Local SEO wasn't optimized as what was requested and the evaluation criteria differed quite a bit.

This is an amazing course that will benefit any Online Marketing professional. I learned so much. Thank you very much to the Coursera team.

This course was great. Really tauch me a lot of things I didn't know. Local SEO is really great content! Congrats and thank you very much!

I was happy to see more advanced insights and knowledge to SEO. Technical SEO is important and must be learned and applied throuroughly.

I so much enjoyed this course and its very detailed and practical guides on web site optimization. I learned so much. Thank you!