University of Pennsylvania
Business Analytics Specialization
University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

199,650 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.6

(16,670 reviews)

Beginner level
No prior experience required
6 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(16,670 reviews)

Beginner level
No prior experience required
6 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 111 hours

What you'll learn

Skills you'll gain

Category: Spreadsheet Software
Category: Operations Management
Category: Forecasting
Category: Predictive Analytics
Category: Process Optimization
Category: Business Analytics
Category: Data-Driven Decision-Making
Category: Demand Planning
Category: Microsoft Excel
Category: Decision Tree Learning
Category: Risk Analysis
Category: Analytics
Category: Descriptive Analytics
Category: Simulation and Simulation Software
Category: Operational Analysis
Category: Decision Making
Category: Probability Distribution
Category: Business Operations
Operations Analytics

Operations Analytics

Course 210 hours

What you'll learn

Skills you'll gain

Category: Data Analysis
Category: Key Performance Indicators (KPIs)
Category: Business Strategy
Category: Business Solutions
Category: Business Analysis
Category: Data-Driven Decision-Making
Category: Business Analytics
Category: Advertising
Category: Business Planning
Category: Digital Advertising
Category: Business Intelligence
Category: Performance Measurement
Category: Analytics
Category: Marketing Effectiveness
Category: Strategic Thinking
Category: Business Strategies
Category: Peer Review
Category: Marketing Analytics
Category: Data Strategy
People Analytics

People Analytics

Course 38 hours

What you'll learn

Skills you'll gain

Category: Customer Insights
Category: Regression Analysis
Category: Predictive Analytics
Category: Consumer Behaviour
Category: Business Analytics
Category: Data-Driven Decision-Making
Category: Market Research
Category: Data Collection
Category: Correlation Analysis
Category: Analytics
Category: Marketing
Category: Descriptive Analytics
Category: Customer Analysis
Category: Marketing Analytics
Category: Customer Data Management
Accounting Analytics

Accounting Analytics

Course 49 hours

What you'll learn

Skills you'll gain

Category: Data Analysis
Category: People Analytics
Category: Staff Management
Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Workforce Management
Category: Human Resource Strategy
Category: Performance Measurement
Category: Analytics
Category: Talent Management
Category: Workforce Planning
Category: Organizational Effectiveness
Category: Collaboration
Category: Employee Retention
Category: Network Analysis
Category: Performance Management
Category: Performance Analysis
Business Analytics Capstone

Business Analytics Capstone

Course 513 hours

What you'll learn

Skills you'll gain

Category: Financial Analysis
Category: Business Metrics
Category: Forecasting
Category: Key Performance Indicators (KPIs)
Category: Business Strategy
Category: Predictive Analytics
Category: Business Analytics
Category: Anomaly Detection
Category: Financial Forecasting
Category: Financial Statement Analysis
Category: Accounting
Category: Analytics
Category: Financial Data
Category: Return On Investment
Category: Performance Analysis
Category: Finance
Category: Financial Statements

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Noah Gans
University of Pennsylvania
1 Course124,842 learners
Sergei Savin
University of Pennsylvania
2 Courses171,822 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Data Analysis? Start here.

Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions