À propos de ce cours : This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Créé par : Université de l'Illinois à Urbana-Champaign
Enseigné par : Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
| Informations de base | Cours 3 de 7 dans Marketing numérique Specialization |
| Engagement | 4 weeks of study, 8-10 hours/week |
| Langue | English |
| Comment réussir | Réussissez tous les devoirs notés pour terminer le cours. |
| Notes des utilisateurs |
Terminez ce cours pour travailler en vue de :
Spécialisation Marketing numérique
Ce cours fait partie de la Spécialisation Marketing numérique de 7 cours proposée par Université de l'Illinois à Urbana-Champaign
Master of Business Administration (iMBA)
Ce cours fait partie du programme de 18 courses plus three capstone projects diplômes intégralement en ligne
Programme de cours
SEMAINE 1
Course Overview and Marketing Analytics Process
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. Lesson 1 will lay out the Marketing Analysis Process (MAP), a step-by-step procedure for conducting thorough and insightful digital data analyses. Each step of MAP will be introduced with key activities.
4 vidéos, 9 lectures, 2 quiz pour s'exercer
- Vidéo: Welcome to Marketing Analytics in Practice
- Vidéo: About Prof Kevin Hartman
- Leitura: Syllabus
- Leitura: About the Discussion Forums
- Leitura: About the Rubric for Peer Assessment
- Leitura: Glossary
- Leitura: Brand Descriptions
- Leitura: Social Media
- Leitura: Getting to Know Your Classmates
- Teste para praticar: Orientation Quiz
- Leitura: Module 1 Overview
- Leitura: Module 1 Readings
- Vidéo: Lesson 1: Following the MAP, Part 1
- Vidéo: Lesson 1: Following the MAP, Part 2
- Teste para praticar: Lesson 1 Practice Quiz
- Prompt de discussão: Module 1 Discussion
Noté: Module 1 Quiz
Noté: Module 1 Peer Review
SEMAINE 2
Data Collection
In this module, you will learn the steps of the Marketing Analytics Process, unstructured data, three primary methods for collecting web-based data and tools analysis can use to collect, store, and analyze data. As a result of these activities, you will learn extensively about planning for and collecting data for your analysis projects.
4 vidéos, 2 lectures, 2 quiz pour s'exercer
- Leitura: Module 2 Overview
- Leitura: Module 2 Readings
- Vidéo: Lesson 2: Preparing for the Analysis Journey, Part 1
- Vidéo: Lesson 2: Preparing for the Analysis Journey, Part 2
- Teste para praticar: Lesson 2 Practice Quiz
- Vidéo: Lesson 3: Data Collection Part I: Unstructured Data
- Vidéo: Comments by Prof Rhiannon Clifton
- Teste para praticar: Lesson 3 Practice Quiz
- Prompt de discussão: Module 2 Discussion
Noté: Module 2 Quiz
Noté: Module 2 Peer Review
SEMAINE 3
Data Analysis
In this module, you will learn about data collection, data review, data biases, and data management tools. As a result of this module’s activities, you will have an in-depth understanding of structured data and know how to ensure your data is error-free and ready for analysis.
3 vidéos, 2 lectures, 2 quiz pour s'exercer
- Leitura: Module 3 Overview
- Leitura: Module 3 Readings
- Vidéo: Lesson 4: Data Collection Part II: Structured Data
- Teste para praticar: Lesson 4 Practice Quiz
- Vidéo: Lesson 5: Data Management in Practice, Part 1
- Vidéo: Lesson 5: Data Management in Practice, Part 2
- Teste para praticar: Lesson 5 Practice Quiz
- Prompt de discussão: Module 3 Discussion
Noté: Module 3 Quiz
Noté: Module 3 Peer Review
SEMAINE 4
Data Visualization
In this module, you will learn how to coax insights from data that can be used to direct marketing decisions and the effective communication of data insights to stakeholders. As a result of this module’s activities, you will gain hands-on experience in data analysis and learn to make more memorable presentations and data visualizations.
4 vidéos, 2 lectures, 2 quiz pour s'exercer
- Leitura: Module 4 Overview
- Leitura: Module 4 Readings
- Vidéo: Lesson 6: Insights from Digital Data Pt.1
- Vidéo: Lesson 6: Insights from Digital Data Pt.2
- Teste para praticar: Lesson 6 Practice Quiz
- Vidéo: Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 1
- Vidéo: Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 2
- Teste para praticar: Lesson 7 Practice Quiz
- Prompt de discussão: Module 4 Discussion
Noté: Module 4 Quiz
Noté: Module 4 Peer Review
FAQ
Comment cela fonctionne
Trabalho
Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.
Ajuda dos seus colegas
Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.
Certificados
Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.
Créateurs
Université de l'Illinois à Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Tarification
| Acheter le cours | |
|---|---|
| Accéder au contenu du cours | Disponible |
| Accéder au contenu noté | Disponible |
| Recevoir une Note Finale | Disponible |
| Obtenir un Certificat de Cours partageable | Disponible |
Notation et examens
I learned, a lot! Having so much fun :)
Era un curso bastante matematico y analitico. Por esta razon me costo un poco mas enteder las metas que se buscaban. Pero al final encontre muy habil entender y analizar los datos que se pueden recopilar en el internet a cerca de las distintas ramas. Lo importante creo yo, es poder llamar la atencion de futuro cliente. Y venderle el producto que promovemos.
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
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Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.