Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Ce cours fait partie de la Spécialisation Search Engine Optimization (SEO)
Advanced Content and Social Tactics to Optimize SEO
proposé par
À propos de ce cours
4.5
371 notes
Ce que vous allez apprendre
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Compétences que vous acquerrez
Social Media MarketingSocial MediaContent MarketingMathematical Optimization
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
1Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
10 vidéos (Total 61 min), 1 lecture, 1 quiz
10 vidéos
Course Overview2 min
Content Marketing Ecosystem53s
Basics of SEO Recap3 min
Value Links9 min
Link Building7 min
Do's & Don'ts Obtaining Links10 min
Guest Posting6 min
Basic Concepts of Content Marketing4 min
Building Your Audience3 min
The Content Marketing Ecosystem & SEO10 min
1 lecture
The Art of SEO - Chapter 830 min
1 exercice pour s'entraîner
Content Marketing Ecosystem30 min
Semaine
2Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
6 vidéos (Total 45 min), 1 lecture, 1 quiz
6 vidéos
Social Media Links & SEO7 min
Platform Demographics10 min
Picking Your Platform7 min
Principles of Building Audiences13 min
Case Studies5 min
1 lecture
The Art of SEO - Chapter 930 min
1 exercice pour s'entraîner
Social Media Marketing20 min
Semaine
3Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
5 vidéos (Total 32 min), 1 lecture, 1 quiz
5 vidéos
What Can Influencers Do For You?7 min
Building the Relationship4 min
First Steps in Collaboration12 min
Advanced: Targeted Advertising6 min
1 lecture
Influencer Marketing - What it is, and Why YOU need to be doing it15 min
1 exercice pour s'entraîner
Influence Marketing20 min
Semaine
4Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
8 vidéos (Total 37 min), 2 lectures, 2 quiz
8 vidéos
Market Data on Content Marketing6 min
Anchor Content3 min
Types of Enhanced Content6 min
Partnerships3 min
Case Studies7 min
Review of the Basics6 min
Course Summary1 min
2 lectures
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15 min
A Clear Path for Marketers to Surviving Content Shock15 min
1 exercice pour s'entraîner
Creating World Class Content20 min
4.5
67 avis60%
a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Meilleurs avis
par JN•Mar 27th 2017
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
par JW•Jan 16th 2017
Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.
Enseignant
Eric Enge
Co-Author of "The Art of SEO"CEO, Stone Temple Consulting
À propos de University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
À propos de la Spécialisation Search Engine Optimization (SEO)
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
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